onthesea 292 Posted December 30, 2018 Share Posted December 30, 2018 A preview of the new idents that ITV will premiere on New Year's Day: https://www.campaignlive.co.uk/article/itv-asks-british-artists-design-new-idents-every-week-2019/1521342 Link to comment https://localnewstalk.net/topic/16856-itvs-new-look-january-1st-2019/ Share on other sites More sharing options...
onthesea 292 Posted January 1, 2019 Author Share Posted January 1, 2019 The new idents, that will be used during the first week of 2019: Link to comment https://localnewstalk.net/topic/16856-itvs-new-look-january-1st-2019/#findComment-219472 Share on other sites More sharing options...
Jess 1115 Posted January 2, 2019 Share Posted January 2, 2019 For the uninitiated: the gimmick here is that ITV will be featuring a new ident package every week, each designed by a different artist. The idents above will last for this week and this week only. Shame, because these are easily the best ITV idents since they consolidated the regional identities in 2002. (Arguably the best since the still-awesome Carlton stars.) I loathed the last presentation package, which was essentially a barely-legible ITV logo slapped on top of random film footage. It's going to be wildly hit or miss, which is probably the point. Kudos to ITV for showing some balls in their presentation package for once and taking some risks. Link to comment https://localnewstalk.net/topic/16856-itvs-new-look-january-1st-2019/#findComment-219512 Share on other sites More sharing options...
Northerner 32 Posted January 2, 2019 Share Posted January 2, 2019 Gotta admit, I like this idea of a rebrand. I look forward to visiting the UK TV Forums and seeing their reactions - I shouldn't poke too much fun because their love of idents has provoked my curiousity. Link to comment https://localnewstalk.net/topic/16856-itvs-new-look-january-1st-2019/#findComment-219515 Share on other sites More sharing options...
TheRolyPoly 2415 Posted January 2, 2019 Share Posted January 2, 2019 Here's the fourth one: Link to comment https://localnewstalk.net/topic/16856-itvs-new-look-january-1st-2019/#findComment-219516 Share on other sites More sharing options...
onthesea 292 Posted January 14, 2019 Author Share Posted January 14, 2019 The idents for week 2: Link to comment https://localnewstalk.net/topic/16856-itvs-new-look-january-1st-2019/#findComment-220301 Share on other sites More sharing options...
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