Rebrand for WLNE/Providence?

[bostonmediaguy 124]

WLNE, Providence, RI's ABC affiliate, has a YouTube page setup called "Providence Now ABC6" which features a new station logo (attached). The page was started in October 2021. There is no sign of the new look on air (yet).

 

 

[CLETVFan 367]

That station has had so many changes over the years, it's become harder for them to really establish themselves for viewers or to even give something a chance.

[TheSpeedKing 268]

3 hours ago, bostonmediaguy said:

WLNE, Providence, RI's ABC affiliate, has a YouTube page setup called "Providence Now ABC6" which features a new station logo (attached). The page was started in October 2021. There is no sign of the new look on air (yet).

 

 

They screwed up the ABC logo! The letters are too close to the edge of the circle, and the "B" doesn't look right. Hopefully, they fix this up. 

[RJP 23]

Why didn't they just use the new ABC logo? I swear sometimes CSDs just set out to create more work for themselves

[TheSpeedKing 268]

6 hours ago, bostonmediaguy said:

WLNE, Providence, RI's ABC affiliate, has a YouTube page setup called "Providence Now ABC6" which features a new station logo (attached). The page was started in October 2021. There is no sign of the new look on air (yet).

 

 

IMO, that looks like a backup design made in 2013, but then shelved. If they decide to rebrand on-air, they will likely make adjustments including putting an actual ABC logo instead of a poor rendition of it.

[phillynewslover 135]

3 hours ago, TheSpeedKing said:

They screwed up the ABC logo! The letters are too close to the edge of the circle, and the "B" doesn't look right. Hopefully, they fix this up. 

It's an old logo (and I mean old). It's the original ABC "dot" logo.  

[Yankees4life 561]

What even is that logo?

 

 

[nathannah 2493]

17 minutes ago, Yankees4life said:

What even is that logo?

Nobody in marketing told them that "PROVIDENCE NOW!" sounds exactly like "SERENITY NOW!" from Seinfeld?!