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New CBS 2 Promos (Print/Billboard/Buses)


cbs2worksforyou

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I was going to work today and saw a new CBS 2 promo on one of the CTA buses. It has "Take a FRESH look - CBS 2 News @ 6 & 10 PM" and individual staff photos of Ryan Baker, Anne State, Rob Johnson, and Steve Baskerville.

 

It reminds me of a previous promo the station used several years ago which was "News 2 Chicago, Take Another Look" with a group shot of Lester Holt, Linda Maclennan, Steve Baskerville, and Tim Weigel.

 

On my way to the suburbs this evening on I-90 West I saw the same ad in a billboard near O'Hare Airport.

 

Has anyone else seen these, and if so, what do you all think?

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Same attempt to get viewers -- Different anchor lineups.

I just don't see the impact the changes are having. The numbers are the same.

I guess Burns is laughing somewhere on a beach.

Honestly its time for a new philosophy. The only way they're going to get it is by bringing in new managers.

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Haven't noticed the changes?

Please, Anne State is a breath of fresh air on CBS 2. We have to give them time, Rob & Anne are great together with Ryan and Steve.

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