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A&E's new look


TennTV1983

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Posted

It debuted today, along with a new logo, which IMO looks too similar to USA's logo. They even have a new slogan: Real Life. Drama.

108910233_2008AETVLogo.jpg.83a7a6ee74d25219e5b04e2b5a5af0e8.jpg

Posted

OMFG, Three Words

 

Ugly, Ugly and UGLY!!!!

 

Is every cable television network are going to change their logos??? The suspense is endless!!!!!!

Posted

I actually like it... guess I'm the oddball. The on-screen bug isn't intrusive, but it would look better without the aetv.com text.

 

Food Network needs an update. I'm guessing they'll keep the circle.

Posted

I agree with Ntropolis. And as for Food Network, I don't know if they need an update. I like their graphics that they have right now.

Posted

I actually watched A&E today and I didn't see any difference, I watched both the SD and the HD feeds.

Posted
OMFG, Three Words

 

Ugly, Ugly and UGLY!!!!

 

 

I have to disagree with you, I love it our of all the re branding I seen over the the last few months. This is up there with Discovery. Now if you want see bad logos see WGN America and Animal Planet Now that some fugly looking logos that only a mother can love.

Posted
I have to disagree with you, I love it our of all the re branding I seen over the the last few months. This is up there with Discovery. Now if you want see bad logos see WGN America and Animal Planet Now that some fugly looking logos that only a mother can love.

 

The ampersand dislikes my taste in the new logo. It's kind of like a throw-off. I wished they should've kept the old one. I'm not too thrilled about these new cable network logo's going around. It's just when you see logos changing, more in likely they will change again in a short period of time, instead of keeping it on the long run.

Posted
Now if you want see bad logos see WGN America and Animal Planet Now that some fugly looking logos that only a mother can love.

 

I disagree with you on Animal Planet. I know they've been struggling for a while, but their new look (which they debuted in a few months ago)doesn't bother me at all, IMO. But, it'll take a little bit more time for me to get used to WGN America's new logo. That's all.

Posted
Is every cable television network are going to change their logos???

 

Yeah, unfortunately. Already I hate WGN's new logo and I found out about it TODAY.

 

Also, they utterly RAPED the A&E logo.

Posted

Looks like all they did to the A&E was make the ampersand the same size as the "A" and "E" (excuse the pun) and change fonts. What was wrong with the previous font?

Posted

So... I'll give them points for deciding to actually update a logo than throwing it out for something new. A&E is not highbrow anymore and the logo did need to reflect it, so I do understand the need for the redone logo.

 

I don't do Photoshop mocks, but I did one to easily illustrate what they should have done - because unlike Animal Planet or Lifetime, they were just one step away from getting this design RIGHT:

 

AErevised.png

 

They made a mistake with that "E". The old logo's design worked because of the symmetricality of it. The elements felt balanced and unified. The straightened "E" throws it completely off-balance. I modified the edges of the "E" into an angle like in the old logo - and it looks a hell of a lot better.

Posted
now that i like better

 

I second that. I never thought much about the "E", even though the E on the new logo is tacky. I was looking more of the ampersand, since it's not lowered than the previous logos. They have changed the ampersand over they years, while keeping the classic A&E design. But since he explained it, now I get it clearly and thoroughly.

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