IceManNYR 222 Posted January 9, 2009 Share Posted January 9, 2009 Yea I know it's not a real exciting question but, I was wondering if anyone knows why WCBS runs ads after network programming is done and starts the news cast at 11:01pm? WNBC starts right after NBC programming is over and WABC runs one short ad then starts the news cast. Link to comment Share on other sites More sharing options...
TrfRptr 3 Posted January 9, 2009 Share Posted January 9, 2009 Don't take this the wrong way... Commercials=$$$ Link to comment Share on other sites More sharing options...
Bucc 4 Posted January 9, 2009 Share Posted January 9, 2009 I've started to watch WRGB in Albany and they do the same thing, i understand they need $$$ but i don't like the delay. Our NBC station puts 1 (car) commercial in betwwen the forecast maps, and the forecast graphics (7 day etc). Link to comment Share on other sites More sharing options...
Que 73 Posted January 9, 2009 Share Posted January 9, 2009 KTVT does the same thing. Link to comment Share on other sites More sharing options...
who?cares 253 Posted January 9, 2009 Share Posted January 9, 2009 WISH and WTHR both start at 11:01. Link to comment Share on other sites More sharing options...
eastcoasttvnews 1 Posted January 9, 2009 Share Posted January 9, 2009 This practice is not uncommon. I have seen (maybe in the classic videos?) a full 2-minute spot taken before the newscast. Usually, like WCBS and WABC, a quick tease at 11 before the break of :30 or :60. Anyway, I guess it's working for them! WCBS is up to #2 at 11 PM. WNBC seemed like they were doing it on some days of the week, as if it was based on the 10PM program ratings. They keep making minor changes in their show: 1) a bump shot with Sue "you are watching News 4 New York, covering Whitehouse station, Jamaica Queens, and your hometown." 2) Breaking News stinger: Tonight they reported a 5.0 quake in Burbank CA, with video of the KNBC computer seismograph. 3) There are more frequent errors and miscues. Link to comment Share on other sites More sharing options...
seriouslythough 0 Posted January 9, 2009 Share Posted January 9, 2009 WNBC seemed like they were doing it on some days of the week, as if it was based on the 10PM program ratings. They keep making minor changes in their show: 1) a bump shot with Sue "you are watching News 4 New York, covering Whitehouse station, Jamaica Queens, and your hometown." On a slightly related note, WFOR does this every other commercial break, and it's been going on for at least 2 years. Link to comment Share on other sites More sharing options...
PelicanGuy 117 Posted January 10, 2009 Share Posted January 10, 2009 WWL airs the Louisiana Lottery drawings and Powerball drawings before their 10 pm newscasts. Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted January 10, 2009 Share Posted January 10, 2009 Doesn't this kill the lead-in? Who's going to want to sit through a minute or two of commercials for a show (the news) that's going to be pretty similar on the other channels at the same time. People generally seek out their favorite TV shows and then might stay tuned after if the next show seems interesting. I doubt there are a ton of people so intent on watching CBS 2 News at 11:00 that they'll keep the TV on through the commercials. CBS 2 News at Noon used to begin at 11:58 a.m., right after The Price is Right ended. They were the number one noon newscast (just one other competitor) for many years. Sure, there have been other reasons (anchor changes, lead-in ratings shifting, etc.), but they now start at 11:59 after a one-minute break and they're not even a close second. Link to comment Share on other sites More sharing options...
Jess 1110 Posted January 11, 2009 Share Posted January 11, 2009 Well, to be fair I would pin 2's slippage at noon to the fact that TPiR isn't doing all that hot post-Barker, while The View has become the "buzz show". Link to comment Share on other sites More sharing options...
Bars-n-tone 35 Posted January 19, 2009 Share Posted January 19, 2009 Doesn't this kill the lead-in? Who's going to want to sit through a minute or two of commercials for a show (the news) that's going to be pretty similar on the other channels at the same time. If the lead-in show has high enough ratings, the endbreak commercial time could be profitable enough to push the news back a minute. I worked for WCBS' GM before; I could see him making this kind of change. (no pun intended) CBS 2 News at Noon used to begin at 11:58 a.m., right after The Price is Right ended. They were the number one noon newscast (just one other competitor) for many years. Sure, there have been other reasons (anchor changes, lead-in ratings shifting, etc.), but they now start at 11:59 after a one-minute break and they're not even a close second. I would chalk that up more to the changes at "TPIR". It's not as good of a lead-in show as it once was. Link to comment Share on other sites More sharing options...
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