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CBS Detroit WWJTV to get Local Morning Newscast


capper581

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Quote from http://www.wwjtv.com :

 

Morning Weather and Traffic Coming to WWJ-TV

"First Forecast Mornings" To Debut May 5

 

WWJ-TV, the CBS-owned station in Detroit, will launch First Forecast Mornings, a new live, local program weekdays from 5:00-7:00 a.m., beginning Tuesday, May 5.

 

Weather - Lori Pinson of WGAL

 

Traffic - Randy Bhirdo

 

I like the approach. Detroit needs something new. This O&O has been lacking for too long.

 

Also from the Detroit Free Press:

 

Quote:

The Free Press will soon be coming to a television screen near you.

Advertisement

 

In a new venture, the Free Press and WWJ-TV, the CBS owned-and-operated station in Detroit, will partner to produce news segments during the station's "First Forecast Mornings" segment beginning in May.

 

With the station providing traffic and weather updates, the Free Press will provide news headlines and other material between 5 a.m. and 7 a.m. Beyond headlines, the segments will feature exclusive Free Press stories across a range of topics.

 

"Everybody's going to want to know the water-cooler talk, a great news story, a sports team won, a tragedy or whatever it is," said Trey Fabacher, vice president and general manager of WWJ-TV. "Who better to give those top couple of stories" than the Free Press? he asked.

 

Nancy Andrews, Free Press managing editor of digital media, called the TV segments "the next logical step forward" as the paper creates ways to reach its audience.

 

"The potential is just enormous," she said. "It's our commitment to be on all platforms with our news and information so that people can get Free Press content a variety of ways. And now coming into your living room on your TV set is one of them."

It's about damn time, but the picked one of the worst times economically for both television and newspapers.

 

I don't know why then-Viacom didn't just take all the established resources of WKBD and move it exclusively to WWJTV back in the early part of the decade. If they knew that the then-UPN affiliate wasn't a strong station at the time anymore since it lost it FOX affiliation to WJBK nearly a decade prior. Also the CBS station could get more bang for buck ad dollars wise during its newscasts. CBS and Viacom's treatment of WWJTV is example of why I'm so glad that WGNX/WGCL got the CBS affiliation in Atlanta over WUPA because Detroit's CBS O&O is a mess.

 

It seems like CBS doesn't even know how to start up a news operation on an UHF station. KEYE's news operation was started by Granite and then taken over by CBS 4 years later...

Jero...actually you make a good point, but again the reason that WKBD (which produced WWJ TV's 11pm newser) shut down its News Department was due to mismanagement by some who thought with their wallets and not with what the viewers wanted.

 

Now in this case,with the new morning news hybrid, I think this could work, BUT with some resevations, but I will hold judgement

 

 

Could THIS type of a partnership actually SAVE the newspaper industry???

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