Jess 1115 Posted October 5, 2010 Share Posted October 5, 2010 I've kind of been expecting this for awhile now, but WPHL has finally eliminated "My" from its station branding and fully reverted back to its old, pre-WB name of "PHL 17". Sort of. This before and after reveals the stunning, groundbreaking new logo that assuredly took millions of dollars and the most high-end design studios to produce. That or a hastily-done revision to the MyNetwork logo that was done in an afternoon. You decide. To be fair, they do seem to be doing some neat stuff on the one station ID I've seen so far, complete with a WPIX-like jingle. Still... I wonder why they bothered to adapt a logo for a dying network instead of just going with something new. EDIT: Oh, and the station remains at its old myphl17.com address. PHL17.com was registered long ago by squatters, and until Tribune buys it back or starts advertising the "wphl.com" address, my is going to remain in the web address. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/ Share on other sites More sharing options...
Weeters 1916 Posted October 5, 2010 Share Posted October 5, 2010 Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61884 Share on other sites More sharing options...
Mrtraveler01 738 Posted October 6, 2010 Share Posted October 6, 2010 I noticed that the one in Seattle is now Joe TV. Is there a reason all these My Network stations are dumping the My branding? Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61925 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted October 7, 2010 Share Posted October 7, 2010 My is no longer a full service TV network and is simply a syndication service. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61940 Share on other sites More sharing options...
StudioTech 15 Posted October 8, 2010 Share Posted October 8, 2010 Unfortunately, it's doubtful the O&Os will be dropping the branding, so for us in the NYC area, it's my9 for the foreseeable future. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61955 Share on other sites More sharing options...
Mrtraveler01 738 Posted October 8, 2010 Share Posted October 8, 2010 My is no longer a full service TV network and is simply a syndication service. That makes sense. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61959 Share on other sites More sharing options...
bhratbrat 437 Posted October 8, 2010 Share Posted October 8, 2010 It makes sense (aka what WPHL did). What didn't make sense was this new JOE TV stuff in Seattle. WTH Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61962 Share on other sites More sharing options...
groupwfan 97 Posted October 9, 2010 Share Posted October 9, 2010 I wish they'd bring back the 1987-90 "17" logo or the 1990-95 revised "17" logo with "PHL" italicized. Heck, WPIX, another Trib station, brought back their circle "11" logo (1970-76, 1985-95) with the 1995-2006 "11" logo, somehow next year (i hope) PHL would bring back the "17" logo that I grew up with. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-61976 Share on other sites More sharing options...
PhillyWatch 239 Posted October 11, 2010 Share Posted October 11, 2010 Has anybody checked out how their news at 10 looks now? Or what they're referring to it as? I keep meaning to but never remember. I first noticed this on their new bus and billboard ads. It sucks that they've stuck with the MyNet logo, but it's not too terrible. I really like their quick station ID's featuring shots of the city and that little "P-H-L 17" musical signature. Always interesting when a station makes a shift in their presentation. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62030 Share on other sites More sharing options...
budtkaboy2000 0 Posted October 12, 2010 Share Posted October 12, 2010 Yeah, those IDs are really nice. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62096 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted October 12, 2010 Share Posted October 12, 2010 I first noticed this on their new bus and billboard ads. It sucks that they've stuck with the MyNet logo, but it's not too terrible. I really like their quick station ID's featuring shots of the city and that little "P-H-L 17" musical signature. That's actually the old Great Entertainer signature. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62100 Share on other sites More sharing options...
PhillyWatch 239 Posted October 12, 2010 Share Posted October 12, 2010 That's actually the old Great Entertainer signature. Haha guess my age (or lack thereof) is showing. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62140 Share on other sites More sharing options...
TommyP 0 Posted October 17, 2010 Share Posted October 17, 2010 WPHL needs to do its own newscast. The market is so weak right now, this station could make a mark and make some money. As the Phillies station, they could really make a mark. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62303 Share on other sites More sharing options...
ElliotJones 52 Posted October 18, 2010 Share Posted October 18, 2010 WPHL needs to do its own newscast. The market is so weak right now, this station could make a mark and make some money. As the Phillies station, they could really make a mark. They tried this like 8,000 times before and it failed 8,000 times. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62319 Share on other sites More sharing options...
Jess 1115 Posted October 18, 2010 Author Share Posted October 18, 2010 If WPHL breaks ties with WCAU, they wouldn't go to a traditional newscast. They'd go to that NewsFix thing or worse, what WPIX is doing. I'd rather have an outsourced newscast or no newscast than either of those scenarios. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62320 Share on other sites More sharing options...
TommyP 0 Posted October 19, 2010 Share Posted October 19, 2010 I disagree - news in Philadelphia is AWFUL - WPHL has a real opportunity - I agree that what they are doing at other Tribune stations is not the answer - but a real Philadelphia hyper-local newscast would be a pleasure. Plus - WPHL needs a newscast or it will lose the Phillie contract - there is no added value with that station. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62350 Share on other sites More sharing options...
Jess 1115 Posted October 19, 2010 Author Share Posted October 19, 2010 I don't think news is a requirement for the Phillies contract. WPSG ran the games for years, and never in that timespan did they have a newscast. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62354 Share on other sites More sharing options...
TommyP 0 Posted November 7, 2010 Share Posted November 7, 2010 Yes, that was then, but now sports teams want "extra value" and that come from A- spots and B - newscasts Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62702 Share on other sites More sharing options...
Sam Horn 78 Posted November 7, 2010 Share Posted November 7, 2010 Yes, that was then, but now sports teams want "extra value" and that come from A- spots and B - newscasts News is not part of the Phillies deal. Aside from that, what sort of value is The PHL17 News at Ten O'Clock Powered By NBC 10 and NBCPhiladelphia.com and Friends really giving the Phillies? Ratings? Extra money? Wild women? Ripping? Tearing? If news were important to the Phillies when crafting an OTA TV deal, the hard 9:59 start would preempt a late ninth inning, not the other way around. Link to comment https://localnewstalk.net/topic/6813-phl-17-drops-the-my/#findComment-62706 Share on other sites More sharing options...
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