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Well yeah. It was professionally designed. It has a purpose. It wasn't trying to appeal to the lower common denominator. I mean, you can't convince me you don't want this umbrella. It wasn't trying to one-up their competitors with another flashy Hothaus pack, or whatever Linear Drift is doing with the | | | | | | | 's and > > > > > > > 's. This works. This is what TV stations should be striving for if they want to have a cohesive brand, not only on television but online. Armin nailed it at the end with the following: ...and it's true. Local TV stations generally have awful branding led with some people with zero understanding about the visual arts medium, yet this community is still adamant with sticking with the status quo. And yet people (not specifically you @channel2) wonder why he doesn't talk about local television, while WTSP has proven they are capable of producing gems like this one.

Watched the special and enjoyed it. Even so, as someone else mentioned, they could have done a two hour show and gone into more detail about the history. I thought it was interesting that Monica Malpass was barely mentioned though. With her quick departure a few months ago, it seems like they had a falling out but who knows. Rick mentioned that Monica is retired but that isn’t the case since we know she’s at Nasdaq.

And this board generally tends to hate everything, so I'm not surprised

Armin hardly EVER acknowledges local TV...