As promised, Portland (OR) witnessed deployment of ATSC 3.0 tech across seven stations on July 28, covering pretty much most of the English-language programming in the area.
Meredith - KPTV (Fox 12) + KPDX ("Fox 12 Plus")
Nexstar - KOIN (CBS) + KRCW (CW)
Sinclair - KATU (ABC)
Tegna - KGW (NBC)
Oregon Public Broadcasting - KOPB (PBS)
John Hane, president of BitPath (broadcast data services firm leading the transition here), said:
More information can be found here:
1) https://tvnewscheck.com/article/top-news/251746/seven-portland-or-stations-launch-atsc-3-0/
2) https://www.prnewswire.com/news-releases/major-broadcasters-launch-nextgen-tv-on-seven-local-television-stations-in-portland-or-301101679.html
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In other news, this dives into the specifics surrounding the new emergency alert system launched by the ATSC group. Earlier, I mentioned how WJLA and WTTG in DC are preparing to test the system out over 60 days before officially launching. The new technology is designed to hand stations more power, flexibility, and streamline ability over content dispersion and, of course, monetization potential. An example of the optimization is Sinclair creating templates that will be embedded with relevant information/media that viewers can get/watch directly. The content will also be bolstered by geo-targeting so that area-relevant emergency alerts could run as a bug or crawl on screens just to those in affected areas.