I don’t want NewsNation to fail either. In fact, a year ago I pointed out that people were calling for NN to shut down, but nobody was calling for Newsy to shudder even though their cable numbers were lower. Just because I make a joke about their crummy set doesn’t mean I’m bashing them. I actually think the idea behind Abrams’ show is great: a host that respects people with other opinions, instead of calling them stupid.
The problem is that isn’t NewsNation’s original mission: to bring a straight news program on cable. Instead it’s now the same type of content people already get elsewhere, just less rabid.
Another problem is that their primary medium is cable TV. My parents cancelled their cable, and I'm not paying $60/month for Youtube TV or Hulu Live, just for the channel to get pulled during an inevitable Nexstar retrans fight. Cable TV is a declining business. Why do you think Newsy is prioritizing streaming and over-the-air? It's good they post a bunch of their stuff on Youtube to make it more accessible, but unfortunately their cable channel is coming first, which isn't great for growth.
As for their website, SimilarWeb, a website analytics company, says NewsNation's site gets over 1 million total visits a month. Some of Nexstar's stronger stations, like KHON, WHNT, and WREG, get around 2 million. However, those stations have been around for decades, and NN is only one year old, so that million is nothing to scoff at.