Leaderboard

It's not their best look, and it's not the best thing to come out of Linear Drift. But it's manageable, and it certainly refreshes from an out-of-place and outdated old KOIN "arrows" package they were using. Given the station's history when it comes to creative services choices, I'd say this is pretty refreshing. It's not as jarring as that old gray/purple/navy blue look with the abrasive serif font and the lightning bolts they had about a decade ago. Even the sharpness and red applied to the old Young HD graphics. Like if a station was going for graphics that screams brutal murder, WRIC has a history. I can understand slightly the hate for the old 8 logo, it was kind of scary and jarring looking, very sharp like razor blades. But it was unique, very unique. What they use now and have used for a few years now isn't, it's very uninspiring. But to be honest, these new graphics are the first time I can look at WRIC and not be scared shitless by graphics, and that's like for the first time EVER, in over 30 years. Heck, even the animation of the open in the last package it replaced was too jarring. Now, it seems the station is finally starting to soften up it's longstanding "guy hiding in a dark corner with a knife and a menacing smile" image that they seemed to have had for a long time. And if you don't agree with me: (Why is the transition sharp razor blades?!)

CBS Miami has been using these transitions for a while now. I believe it started when CBS News Miami launched or just a bit before.

WLS Eyewitness News at 5:00 excerpt (September 8, 1978) WTAE Channel 4 Action News at 6:00 (December 4, 1999)