Come to think of it, that might partially explain the shift to being commentator-heavy. Talking-head programs can’t be that expensive to produce. All you need is one person with an opinion, a reasonable backdrop, some guests that will appear on any network that throws cash at them, and you have a show. Why fill your schedule with original documentaries, international news coverage, or investigative specials when you can generate more revenue with talking heads? And while Nexstar will certainly be paying the stars of such talk programs generously, their salaries will likely pale in comparison to the Carlsons and Maddows of the world. Not to mention, some of those personalities aren’t even exclusive to NewsNation.
I remember reading a quote from Perry Sook from a conference call regarding the Tribune acquisition. This was his statement on Tribune’s management of WGN America (via Deadline)
This was in reference to WGN America cancelling nearly all of its expensive original programming in favor of cheaper syndicated reruns. This should’ve been an indicator that Sook wanted his new cable network to generate revenue on the cheap, rather than investing in expensive programming to draw eyeballs. Now, Nexstar not only invests in cheap programs; they invest in cheap programs that they own. Horrible move for journalism, but smart business move for a cable network that few were (or are) watching.