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Byron Allen saw the reaction to the 20 ads on-screen for the "NBA Finals Presented by YouTube TV" and decided he could be even more obnoxious today as the sponsor/broadcaster for the CIAA football championship.

The studios are really nice! I will admit I really, really liked the old MS supers more (top 3 all time supers for me). With the new pkg, I think the supers look better left justified. If I could change one thing, it would be the bottom bar. The Reports logo is in color and looks nice down there. But all the other shows today it was just a white background with black text or inverted. It would look better (IMO) with a custom background for each show or at least put the logo in color. Example: for The Weekend, I think the white background is fine but the logo should be colored like a blue or purple to match their graphics. Velishi’s could be a green/blue, Morning Joe could be burgundy, etc etc.

I'm not sure it was adjusted up so much as the black bar below was removed, exposing a tiny bit of the picture below. Alex Witt Reports had a new look, as expected. It looks like the newscasts (as opposed to opinion oriented shows) will use blue lower-thirds. I don't like how most of the headline texts appear squished.

To be fair, it was NBC that decided to brand as NBC10 Boston because of their position on cable. I doubt most people would get the two stations confused with one another. WJAR has historical precedent as well as having an actual full power license of its own. The only reason WBTS has full power coverage is because they have a channel share agreement with WGBX. But, knowing Sinclair, nothing would surprise me concerning moving feeds around between stations in a single market.

You’re not wrong. There’s also an evening edition of The Weekend that starts at 6 pm ET.

For some reason, I thought The Weekend was an evening show and that it seemed like an odd choice for when to have the switchover. Meanwhile, the website has switched over. It's visually similar to how it looked as msnbc.com except for the branding changes, but the URL has changed to www.ms.now. More importantly, Taboola is gone! Or maybe it just needs to be manually updated -- which I hope never happens. Suggestion for the moderators: This seems like a really good time to split off these last several post (starting with Geoffrey's post about the new graphics) into a new thread and lock this one.

First look at the new graphics as of 7 a.m. I like the idea of a "bug bar"... reminds me of the one "msnbc" had, except that one was at the top of the screen, but there's a lot of wasted space there. Maybe they'll have stocks there during the week, but then I'd have expected weather there on a weekend. It's very low on the screen. Otherwise, looks like they're keeping The Weekend's look and I imagine most shows will keep their designs as well. Maybe something new for the "[insert anchor name] Reports" shows since those were based around the MSNBC logo and peacock. The lower-third text is centered when the box is centered, but left-aligned when it moves to the left to make room for the promo box. But the name/title is left-aligned even when the box is centered. The name/title element is too far away when there's no "New This Morning" tab.

CBS LA makes sense. It's not going to change a single thing for them... But it makes sense.

I'm in the minority here. I didn't care for the KCAL branding on KCBS. CBS has owned KCBS longer, and their woes have been the many managers who have changed the station's direction over the years. What made KCAL different vs KCBS? For the longest, they were CBS2/KCAL9 under the CBS arm. I'm glad it's CBS LA, and with these combo stations in many markets. The bigger station seems to get chopped up over the secondary station that is merging with the bigger station.

What's weird about the rebrand to CBS LA (I think also it's weird how it's just that, without "News") is that the helicopter is still called "SkyCAL," which I guess is snappier than "SkyCBS," but it's wildly inconsistent now.

We could be looking at another legal maneuver again by Sinclair. According to this post on AVS Forum, starting December 1st, ABC 6 will move to WJAR 10.2, and WLNE 6.1 will become Roar. https://www.avsforum.com/threads/providence-ri-hdtv.265419/page-218#post-64307615

We have another switch that almost went unnoticed: https://www.elko.tv/nbc-news-4-moving-to-11-2-on-october-20-2025/