Dave Lampstein

Gill Sans

WUSA’s entire game plan is based on hiring anchors fired from other stations. The entire morning show is WTTG castaways.

Custom logo and tiles make me think mistake is not likely.

Maybe it was designed by a designer thinking it could be up when a lower third is not… but it’s rare to not have a lower third up during a breaking news event.

Not sure if I’ve just missed this for months but switching stations today while traveling and the Fox Local app listed FOX50 in Raleigh as an option and it streams WRAL newscasts. I think they are the only non-Fox O&O on the app. Thought it was a little weird… maybe they’re extending the tech to other companies who don’t want to go through the hassle of building an app to stream? Makes sense for a company the size of Capitol.

The absolute KINDEST man in local television news. A well-deserved semi-retirement. Their Sunday Morning show is actually a highlight on a very blighted record thanks to him. As for WISN’s issues… no comment.

I am sure WUSA9 is salivating at the chance to hire him. Kristen Pierce out at WISN after 3 years: https://www.jsonline.com/story/entertainment/television-radio/2025/04/08/wisn-tv-channel-12-co-anchor-kristin-pierce-leaves-milwaukee-station/82996318007/ This really shows the state of the business that a top-rated Hearst station can’t hold onto talent anymore. WISN has become a bit of a revolving door ever since the old guard started retiring.

Today is out on their plaza almost daily...

WDJT is also 5, 9, 605 and 1005 on cable and fiber systems in Milwaukee which, IMO, is another reason to ditch the 58 brand. They can even flip call signs between their properties and have CBS Milwaukee on WMLW and ditch WDJT for their indy station. Lots of interesting brand opportunities to consider but they’ve never been strong in marketing. Anyway, to go back on topic, WDJT slightly modified the last O&O look for their morning show but they’ve kept the teal for this look.

This would have been an amazing opportunity to drop the 58 and run with CBS Milwaukee (which they tried to do many years ago until a disgruntled employee bought the domain name at the last minute.) That number is just going to hold them back. It makes them seem small and unimportant.

Swapping to a teal color for the brand was a choice. I’m surprised they paid to license the CBS brand music too. It’s a nice improvement that is sure to rocket them out of their distant fourth place spot. It’s just too bad they couldn’t do their own look, one of the few small companies left without a corporate style.

Looks like WDJT is going to move from the old CBS O&O look to the new one tomorrow at noon. I think this makes them the second non-O&O to adapt this look, right?

Wow... these are..... awful.

I wonder where these jobs will be posted. I have to imagine they might need some people who work on my side of the broadcast world…

Unless you’re WNYW or WCBS or WNBC but sure!!