bostonmediaguy

Yes, it was solely for unified branding.

Did production for WTOG's news move from Dallas to Boston? The hybrid national/local broadcast is not a new concept. In fact, CBS and Group W partnered on a very similar effort in the mid '90s called Day & Date, which had local cut-ins and national segments. The program started out news/topical, but later moved toward tabloid and entertainment. It aired in the afternoons leading into local stations' news blocks.

I agree that this is not indicative of a rebrand of the station, but potentially, a rebrand of its newscasts. You could, however, be correct in that this is simply a new, 10pm newscast that will simulcast on the OTT CBS News Boston and OTA on WSBK.

In perhaps a sign of wider things to come, WBZ/Boston is (yet again) launching a 10pm newscast airing on sister-station WSBK/Boston on July 18. It will be titled "CBS News Boston Now on TV38." I've included a screenshot from the station's TitanTV program schedule. Could this be a sign of a full rebrand from WBZ News? While it could certainly be part of the "hybrid, local-to-national multiplatform newscasts for several of the company’s CW, independent and MyNetwork TV-affiliated stations" that CBS Stations is launching, the branding is odd. If it's just going to air on TV38, why include the station's brand in the title?

CBS' local news innovation lab will be based out of Dallas: https://variety.com/2022/biz/news/cbs-stations-texas-local-news-innovation-lab-1235151080/. The greater exposure, I'm sure, was one reason for the move.

Perhaps unforeseen circumstances?

Is the heritage brand truly being de-emphasized? That's counter to Wendy McMahon's textbook marketing strategy when she was at both WCCO and WBZ. I would agree, however, that the O&Os branding is very inconsistent; not just within the group, but even at the station-level. I present the table below with no intent of making this a "list" thread, but to simply illustrate my point.

WBZ/Boston adopted the "Next Weather" brand beginning Monday as well.

IIRC, stations have to license the branding. Perhaps in cases where the NBC O&O has it already, the CBS will retain Storm Watch.

WBZ/Boston did the same. The FCC relaxed E/I programming restrictions in the past couple of years. Stations are able to offload 1 hour of E/I programming to one of their digital channels, leaving only two hours required each week on the main program stream. It looks like ViacomCBS is now taking advantage.

I think the larger objective for CBS is to utilize Detroit as a "laboratory" of sorts to try out some new things. There's no risk of alienating an existing audience. It should be very interesting to watch the operation unfold.

Weren't they on most CBS O&Os until the late '80s?

The date in question was a Sunday. The Sunday Morning studio would have been staffed and ready for that day's broadcast.

Nearly 30 thirty ago.

Any predictions on whether or not a new look debuts on Super Bowl Sunday?

Where are you able to search for these on Internet Archive? I can't find the collection.

Was that his normal delivery last weekend? I had to turn it off after five minutes. He sounded out of breath.

Kind of/sort of. Boston is producing the national broadcast.

NBC does the same thing.

WBZ has the new weather graphics, too.

Any word on timeline for the rollout?

I believe it was sports reporter Alice Cook.

The anchor is Josh Binswanger.

Probably CBSN Local.

WABU, which was owned by Boston University, had rights to the Sox after TV38 gave them up due to network obligations to UPN.