Rusty Muck

Scripps kept the lighthouse logo and "give light" slogan as a perpetual tribute to Carl Magee throughout the past century.

Meanwhile at WKBW, they have confirmed a major change to the anchor desk just in time for February sweeps.

Still a better name than "Denver 7."

I remember the old days where weather watches or warnings would be denoted by a big "W" or a tiny cartoon thunderstorm or tornado. But I digress.

Certainly sounds like MCTYW is being phased out, if it hadn't been already. That Inergy cut is apparently being used as the main cut for KB's newscasts.

Not sure exactly when it happened, but WKBW finally has a live stream for their newscasts. Downtime and commercial breaks are covered up by their various skycams.

Well, the WMMS Buzzard Morning Zoo was commanding insane double digits in the Cleveland ratings back in 1988. It was naturally heavily promoted on-air. If I remember the timeline correctly, the late Brian Chalmers (who later was in WKYC's art department) was behind most, if not all, of the art. David Helton - the artist who co-created the WMMS Buzzard, and was the station's in-house artist for years - had left or was in the process of leaving to do mostly freelance and eventually join WMJI-FM... both artists were and are insanely talented.

The first thing I thought of was the infamous WMMS "Buzzard Morning Zoo Corn Flakes" that Pick-n-Pay (a long-gone Cleveland grocery chain) actually SOLD back in 1988. They were redressed store-brand corn flakes.

Even without an 11pm newscast, that should ensure WJW's status as having the most local news output per week of any station in North America. (WJW even rebroadcasts the 10pm news TWICE - at 1am and 3am.)

MCTYW has been used mostly in headline teasers right at the start of the newscast, and occasionally at the end of headline updates posted to their Facebook page. That's really all it can be used for now, as MCTYW is otherwise incompatible with the Scripps graphics and Inergy. It was used as the end of the Keith Radford piece as he, along with Mike Randall, are the last two prominent staffers remaining from KB's glory years pre-Granite.

I think hell would freeze over if Olbermann returned to Fox Sports. MSNBC needs help badly at 8pm, so why not?

Smart move. Did they de-brand "The Rundown" as well? If not, I'm assuming that will happen once "Morning Joe" gets a fourth hour... which, as Andy Luck just told Variety's Brian Steinberg, is very much a possibility.

MSNBC's primetime ratings plummeted after Chris Hayes ascended to the 8pm slot. Ed Schultz at least was somewhat competitive in that time slot... Hayes simply has never clicked. While Rachel has been the only really successful opinion program (not hosted by Olbermann) that they have ever had, the show has also clearly suffered from Hayes as a lead-in. I'd take chances with Willie Geist at 8pm, and bounce Larry O'Donnell for a rolling news hour at 10pm. Repeat Willie and Rachel for the West Coast, then live rolling news to 5am EST.

That's the WABC circle 7 incorrectly used in that cap. Whoops! No wonder it was obviously an employee freebie. Note that WKBW brands itself as "7abc," and they now use the WXYZ logo outright.

I can't help but feel that the opinion show block in primetime may be next on the chopping block. If it isn't, it should. And I'm talking about a mass cancellation. Given that the other news channels have opinion programming or documentaries in primetime, MSNBC would be best served going with live, long form newscasts instead of the same ol', same old'. But that's just me.

The elimination of the CNN-esque animated box on the left-hand side of the screen would be enough of an update. Otherwise, the package is fine the way it is. Scripps and Renderon created this package to last a long time. And it's world's away from the 2010 standardized look (and music especially).

Might I kindly suggest that you please read the last few pages in this thread, as said question has already been asked before.

In this environment where cord-cutting has reached record levels? It makes absolutely no sense unless they want to use the channel space for their possible national news channel. But shouldn't they be buying OANN and NewsMaxTV instead?

Comcast is also taking a cue from when MCA slapped its name on a byline of the main Universal Pictures logo throughout the 1970s, 1980s and 1990s. MCA only was known for owning Universal Studios/Television and it's associated record label... and not for the talent agency it was forced to sell in order to buy Revue Studios, Decca Records and Universal International. And yet, Comcast is such a sprawling conglomerate with inconsistent branding standards throughout its many divisions. Some entities like Universal Television are still "A Division of NBCUniversal," while Comcast now has the NBC peacock on their main logo, while NBCUniversal has nothing but a ghastly blocky typeface as their logo. And so on. While TEGNA and Gannett slapping their names on everything is borderline silly, at least they are employing some sort of consistency.

Even if the test run was successful, the show wouldn't be entering regular production until the 2016-2017 TV season.

Well, they have to find some place to stick BriWi at, as just anchoring breaking news coverage won't be enough. Joe Concha surmised the same thing a few days ago on Mediaite. Wouldn't it make more sense to title Chuck Todd's hour as "The (Daily) Rundown" ... and have Jose Diaz-Balart and Tamron Hall anchor "MSNBC Live"-branded news hours?

This past TV season, WKYC stuck most of the E/I block at 12:30pm weekdays, with one show airing at the 11am Saturday hour to fulfil the three hour FCC requirement. Infomercials are now airing at the 12:30pm weekday timeslot as of this week. Prior to WKYC's major news expansion last September, NBC Kids ran from 10:30-noon and 12:30-1pm on Saturday, and from 7a-8a on Sunday.

Tomorrow morning.

And speaking of WEWS, they are adding local newscasts on Sunday morning... from 8am to 9am (following GMA) and from 10am to 11am (following This Week). That would leave WOIO as the only Big 4 affiliate in Cleveland that doesn't have a morning newscast on both Saturday and Sunday. Oh, and WKYC is bumping the start time for their Saturday morning news to 5am next week, along with the E/I block moving back to Saturday morning.

WJW isn't even clearing the program, instead opting for their 11am news and the weekly Howard Hanna real estate showcase at 11:30am. It wasn't even scooted onto 8.2 Antenna TV. Not that I really mind. Between "Tailgate 19" on WOIO (a de facto local lead-in to the Browns games at 1pm) and the Browns-produced house organ programming on WEWS, it probably wouldn't be missed that much.