Yes, WSYX has languished in 3rd place, but when it moved #2 many times during the 70s & 80s and recently a few years ago. If you go back and look at many newscasts in many markets the graphics package and sets were not so stellar.
Looking at WLS in Chicago in the late 80s & 90s had a horrible set and package, but were #1. In the mid-90s WSYX graphics were solid 90s graphics not flashy or over the top. Yes, the whole set, graphics, music is all apart of the package of the newscast. However, your newscast is the selling point. Yes, WSYX has evolved, but I wouldn't say it the best in their history. It Sinclair cookie cutter image, so it nice but wouldn't say it all that. I'm sure they may come up with a new package in two years that could even be more greater than today.