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Any assumptions that the local CBS affiliates will start to rename its morning newscasts too? You know, some CBS affiliates want to keep "in line" with the network morning block, hence they name their local morning newscast as "This Morning" too (e.g CBS 2 News This Morning (WCBS), WBZ This Morning (WBZ), CBS 3 Eyewitness News This Morning (KYW))... Not sure how I'll feel if for example, WCBS's morning news is renamed to "CBS 2 News Mornings"...

Some Look S stuff are popping up on WRC

Looks like NECN has switched to Look S graphics for their weather, judging by their graphic card on top... Btw their bug still clashes with WBTS L3s during simulcasts... However it feels like they're not making any adjustments any time soon, at least resize the bug...

David Ushery is back~

Yeah I saw this promo popping up on KNSD featuring Look S backdrops.

WTVJ just launched Look S along with a new set... Bad news: It's time to say goodbye to the long lived WTVJ custom theme; Good news: They're using the KNBC's updated version of LA Groove The new set looks kinda sexy~ I made a quick capture of the first 5 minutes if y'all are interested. Again I'm sure someone will post a better montage on YouTube so I'm not gonna upload it to YT. https://streamable.com/0r6hy5

WVIT debuted their new set last night at 11PM... but it's still Look N~ The background monitors could be Look S...

I made a quick capture of the intro below if anyone's interested. I don't plan to put this on YouTube, someone probably will anyways. They used the full LA Groove intro theme. IMO this is what WNBC should be using too instead of the crappy 4-note sting that doesn't fit Look S... https://streamable.com/bsh9a6

WVIT recently switched to a temporary studio too (I think last week...), so they're definitely one of the latest to switch to Look S. For WRC, their set has been in use through Look F and Look N, and the old MTP set opposite to their set is no longer in use (maybe scrapped?) as the network moves to the new bureau so I think a new set is due soon... Maybe built in the old MTP studio... The Olympic opening ceremony is coming this week so I'm expecting more stations to switch this week. Not sure if there's an internal deadline tho... The WVIT chroma key temporary studio I was talking about:

WNBC uses this too... at least in their "Weather Update" cut ins. Video if you're interested: https://streamable.com/qnnhgr

Oh look WBTS joined the party! Didn’t catch a glimpse of the intro so idk if new cuts are used…

Btw WNJU also launched Look S this afternoon with WNBC.

No new music, intro is a bit shorter with only one "wipe", they're still using the four-note sting. Oh and they still have the "NBC 4 New York News at 4" wordings in their titles... even though they brand themselves as "News 4 New York"... thought they'd try to change their title wordings abit but oh well... A quick snippet of the first 5 minutes if you're interested, I don't plan to upload to YouTube, somebody probably will anyways... The stings and wipes look great but sounded weird with the old cuts... Especially the intro. https://streamable.com/9zv5vz

While all other Look S stations align their logos and wordings in the intros to the left, KNTV decided to go rogue and make the logos and title wordings go all over the place... Oh and don't get me started on the messed up Peacock colors... On the music side, they retained most of their LA Groove cuts from Look N (such as the "coming up" vamps, the closing theme). The only exception I observed is the intro.

Here's the 4:30AM open... You can hear "The Rock" cuts in the weather bumper. Btw RIP 360, I really liked that theme.

Oh damm! WNBC's new 7PM newscast promo actually featured Look S graphics... this promo has been around for at least 2 weeks before WMAQ's launch. Never noticed that until now... WNBC still has Look N as I type this. Btw the promo has LA Groove themes in it. So I'm 99% sure LA Groove will stay when Look S launches across other stations. Heck IMO LA Groove has gradually become the "signature tone" of some O&O stations given how long they've been in use. The first thing that pop up in my head when I hear LA Groove is NYC skyline...

Sorry but those were not Look S elements - The lower thirds are Look N-era election styled graphics that has been in use in 2018 and 2020 across all O&Os. Here's WRC using it as an example back in January.

How long will we know the name of this new look? I remember the name of Look N was reported by Newscaststudio a few days before its debut.

Tough day for WMAQ to launch a new look today given the busy news day of tornado aftermath.

Anyone have a clue on which studio in 30 Rock is this set located in? My wild guess is this is one of the insert studio somewhere inside Newsroom 7E , where they do the morning Live Updates throughout the Today show in this set. Oh and don't be confused that this is WRC from the "NEWS 4" writings, it's WNBC.

If anyone's awake, it seems they have just silently soft launched their new graphics during the overnight news update. "MSNBC NOW" is now rebranded as "MSNBC Reports", and their logo now adopts the font on their website. Gah I hate cable news channels attempt to look "young". This looks like some something NBCLX would pull off~

WNBC having dual anchors for 11AM newscast today~ They have dual anchors for yesterday's 11AM news too for storm coverage. Not sure if this is a permanent addition...

Just randomly switched over to KECI and KTVM and oh wow! It seems some days ago the NBC Montana stations have finally switched to the Sinclair Mandate Graphics. Let's take a moment of silence for Look F please~ I surely have enjoyed the Look F graphics with the Sinclair Glass music. To be honest, I think they both go very well, especially for the intro part. I thought Sinclair would give an exception to NBC Montana for using their mandate graphics given how well Look F goes... but oh well, it seems Look F has dated enough to be phased out. The NBC Montana stations have a new logo now - it seems the individual station branding is now named "NBC 13"/"NBC 6"? The NBC Montana stations only states their individual station branding (e.g KECI-13, KTVM-6 in the Look F period) on their legal ID and DOGs, other times they are referred to "NBC Montana". Here are a few screenshots from tonight's News at 10, nothing too interesting, typical Sinclair stuff... (I tuned in late and missed the intro) Some Look F elements still remain... KTVM also switched to Sinclair...

As expected, David Ushery is anchoring the 4PM news starting today. However, he anchored the 11AM news earlier today too. It seems they haven't found a replacement yet to anchor the 11AM news.