Horizon

Some notable takeaways: - Not every station will ditch the channel numbers in the rebranding (congrats to some nostalgic fans, there may be hope) - The graphics will be used with Chyron Prime - The music used is customizable - Rest of the stations will see the new look this Spring

Crossposting my comments from CBS O&O Graphics topic: This is what you call: "How To Act Like an Independent Station, Though You're Still Affiliated," not to mention...O&O. My comments best fitted here. My bad.

This is what you call "How To Act Like an Independent Station, Though You're Still Affiliated," not to mention...O&O.

It literally has inspirations from the CBS Mornings set in New York, like the wide display at the top and the line accents.

Well, the full video of the graphics usage is out with CBS NEWS Bay Area used as an example.

It looks like when it launches this week, KCAL News will not use CBS News LA Branding, but the graphics will have the CBS eye elements. But this set looks nice. https://youtu.be/SzQoL76hWQY

When the bottom dollar matters more than paying tribute to a loss in the NFL.... https://www.mediaite.com/sports/fumble-nfl-network-cuts-to-commercial-in-the-middle-of-tribute-to-pittsburgh-steelers-legend-franco-harris-who-died-this-week/

What's so cool about this is that for the first time ever in America (please correct me if I'm wrong), we have a local and national media outlet sharing a design language with the graphic packages. From the CBS Evening News, Streaming, and the locals, they match together. Great identity system.

I agree. It's good to see CBS O&Os streamline its stations with the national CBS News instead of having cluttered brands scattered across the country. And it kinda reminds me of the BBC. They have regional stations tied together as one with their branding, like BBC East, BBC London, etc. So to have streamline branding with the local-to-national target, it's a good thing, IMO. It's also good to see station call letters in the brand as well to still give stations credit and recognition for content they're producing as part of the approach. As for numbers on the old logos, I could be wrong, but some cable companies may not have CBS3, for example, on the actual Channel 3, so it's good to get rid of it as CBS O&O news outlets are not only on cab/sat, but streaming as well. The only complaint is that it's taking forever for the new graphics to come about. We should be seeing them by now.