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PIX to launch 5pm newscast


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WPIX to launch a 5pm newscast --Fishbowl NY

 

WPIX/Channel 11 is expanding its weekday news coverage. Beginning in early September, FishbowlNY has learned, the station is adding a 5 p.m. newscast each afternoon.

A WPIX spokeswoman says an anchor for the newscast hasn’t been chosen. But a likely candidate is Jodi Applegate, the face of Channel 11. She joined WPIX last October to solo anchor the reconstituted 10 p.m. news.

A source close to the situation tells FishbowlNY the new, one-hour broadcast will target women.

WPIX joins a crowded, competitive field in the 5 o’clock hour. Along with time slot regulars WCBS/Channel 2, WNYW/Channel 5, and WABC/Channel 7, WNBC/Channel 4 is returning tonews at 5 p.m. in September, and shifting New York Live to 3 p.m.

This isn’t Channel 11′s first attempt at early evening news. News director Bill Carey had aneight-month run at 6:30 p.m. On weekends, WPIX maintains an hourly 6 p.m. newscast with Jim Watkins that started in September 2010.

WPIX currently shows reruns of Friends at 5 p.m. each day.

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Well, if Jodi goes to the 5, I hope Jim and Kaity go back to 10. However, it is likely Jodi would anchor both.

And really, it seems like WPIX is turning into a women's lifestyle station, especially with the recent changes to the morning show.

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High ratings won't matter... even ratings that are still less than half what they now get for "Friends" will be acceptable. Why? Because they will keep all the ad revenue for the hour and won't be paying the syndicator of "Friends" a licensing fee any more. A 5pm newscast will help the bottom line.

Young and Cheap hires? Sign me up. Seriously.

 

Maybe it will work. Let's see how it looks on-air. If it makes them money, all the better. They need something, as the CW Net hasn't met a station it hasn't managed to scar in some way.

Anderson Cooper is leading at 4:00

I don't know many details about his show, but that could be a pretty decent lead in.

Roz Abrams is ancient history. Even from the article, it seems like they will not be giving the position to Kaity Tong. It's all about young and cheap hires.

This.

The only way I see Roz back on NYC tv is in some commentator role.

I don't know many details about his show, but that could be a pretty decent lead in.

This.

The only way I see Roz back on NYC tv is in some commentator role.

 

Don't think we'll ever see Roz on TV again, from what I've seen on previous posts she's retired indefinitely from Television.

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