chrelevator 28 Posted July 24, 2014 Share Posted July 24, 2014 After 7 years with their Hothaus graphics and The Tower, WPXI has debuted a brand new look, and it is simply stunning! I don't have video, but I do have some pictures that were posted on Twitter: Also, I have no idea what the new music is or who it was composed by. You can have a listen for yourself, though. Check out their live stream here. (Adobe Flash required to view) Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/ Share on other sites More sharing options...
MidwestTV 1232 Posted July 24, 2014 Share Posted July 24, 2014 FINALLY! They look nice, but then again, probably anything would have after seven years of the same package. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110088 Share on other sites More sharing options...
chrelevator 28 Posted July 24, 2014 Author Share Posted July 24, 2014 Here is their new open. I recorded this off PCNC which is in SD (which explains the poor quality and the odd placement of the PCNC bug). http://youtu.be/DMvdtoiJUfU Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110090 Share on other sites More sharing options...
chrelevator 28 Posted July 24, 2014 Author Share Posted July 24, 2014 FINALLY! They look nice, but then again, probably anything would have after seven years of the same package. Absolutely. Their Hothaus package was nice, but it was really time for a fresh new look and sound, considering that KDKA and WTAE have each had several graphics changes and updates since WPXI launched the Hothaus look. Based on the pictures and the open I just posted, do you know who might have made this package? Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110092 Share on other sites More sharing options...
MidwestTV 1232 Posted July 25, 2014 Share Posted July 25, 2014 Absolutely. Their Hothaus package was nice, but it was really time for a fresh new look and sound, considering that KDKA and WTAE have each had several graphics changes and updates since WPXI launched the Hothaus look. Based on the pictures and the open I just posted, do you know who might have made this package? Couldn't begin to guess, but I'm really digging that music. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110100 Share on other sites More sharing options...
CircleSeven 1955 Posted July 25, 2014 Share Posted July 25, 2014 Here is their new open. I recorded this off PCNC which is in SD (which explains the poor quality and the odd placement of the PCNC bug). http://youtu.be/DMvdtoiJUfU If I didn't know any better, by the musical logo in the beginning it sounded like Stephen Arnold's Horizon. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110106 Share on other sites More sharing options...
TennTV1983 804 Posted July 25, 2014 Share Posted July 25, 2014 Absolutely. Their Hothaus package was nice, but it was really time for a fresh new look and sound, considering that KDKA and WTAE have each had several graphics changes and updates since WPXI launched the Hothaus look. Based on the pictures and the open I just posted, do you know who might have made this package? They probably stuck with Hothaus in terms of making their new graphics. While it may not look like it, some of the transitional elements are similar. I'm also guessing they've decided to switch to a 16x9 letterbox format on the SD feed? Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110109 Share on other sites More sharing options...
TheOneManHerd 553 Posted July 25, 2014 Share Posted July 25, 2014 I'm also thinking Hothaus did the graphics, but whoever did the music really shoudn't have. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110111 Share on other sites More sharing options...
chrelevator 28 Posted July 25, 2014 Author Share Posted July 25, 2014 They probably stuck with Hothaus in terms of making their new graphics. While it may not look like it, some of the transitional elements are similar. I'm also guessing they've decided to switch to a 16x9 letterbox format on the SD feed? Yes. They started doing that recently on WPXI in SD on cable and PCNC. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110112 Share on other sites More sharing options...
chrelevator 28 Posted July 25, 2014 Author Share Posted July 25, 2014 Here is an extended cut of the new music from tonight's lotto bumper: http://youtu.be/B2Z4g2CPllg Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110113 Share on other sites More sharing options...
Mrtraveler01 738 Posted July 25, 2014 Share Posted July 25, 2014 You'll have to let us know what cut they use for the 10pm news on WPGH Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110114 Share on other sites More sharing options...
channel2 979 Posted July 25, 2014 Share Posted July 25, 2014 Good god, that music sounds so cheap and cheesy. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110115 Share on other sites More sharing options...
cbs2newengland 72 Posted July 25, 2014 Share Posted July 25, 2014 Thanks for posting it, as I can get a feel what WFXT might look like after the trade is finalized. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110121 Share on other sites More sharing options...
chrelevator 28 Posted July 25, 2014 Author Share Posted July 25, 2014 You'll have to let us know what cut they use for the 10pm news on WPGH Same music. Only differences are callsigns and evening pictures of the Pittsburgh skyline in the graphics. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110124 Share on other sites More sharing options...
Leavellebrett 85 Posted July 25, 2014 Share Posted July 25, 2014 I love it. WJAC has the old Hothaus package right now with Tower V.2 and I love the combo. They look a million times better than WTAJ and I think WPXI looked a million times better than the rest of Pittsburgh before. Now, I really think that. Love the new graphics, love the new music. The music sounds kind of like 615 to me. KTVU and WSB use 615 now and WPXI used them before, so they may be repeat customers. A lot of the instrumentation just sounds like 615 to me... definitely not Gari. It may be ITG. I wouldn't be surprised. It might be Arnold, too. He's been changing his style a bit as of recent. If I hear anything, I'll be sure to share. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110128 Share on other sites More sharing options...
newscopter7 233 Posted July 25, 2014 Share Posted July 25, 2014 I really wish WPXI had picked up the 615's Coverage like their sister station in Atlanta. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110142 Share on other sites More sharing options...
sanewsguy 511 Posted July 25, 2014 Share Posted July 25, 2014 This has got to be a Hothaus job. Every time I look at these, I can't help but be reminded of WPMI's 2011 gfx, which was a Hothaus job. Also, the fonts are a dead giveaway. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110146 Share on other sites More sharing options...
Leavellebrett 85 Posted July 25, 2014 Share Posted July 25, 2014 This has got to be a Hothaus job. Every time I look at these, I can't help but be reminded of WPMI's 2011 gfx, which was a Hothaus job. Also, the fonts are a dead giveaway. I see resemblances to the KABC, KOTV/KWTV, and WBBM packages, mostly. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110148 Share on other sites More sharing options...
Leavellebrett 85 Posted July 25, 2014 Share Posted July 25, 2014 Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110154 Share on other sites More sharing options...
NEOMatrix 1299 Posted July 25, 2014 Share Posted July 25, 2014 I do like everything but the music. It's not godforsaken trash like This is Home but it just doesn't seem fitting for WPXI IMO. The music feels a lil too up tempo for Channel 11 News but when the time comes, it should feel perfect on WHBQ and WFXT. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110174 Share on other sites More sharing options...
Weeters 1916 Posted July 25, 2014 Share Posted July 25, 2014 I'm pretty certain that's Hothaus. Also, why does everyone think this is a new corporate look? Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110175 Share on other sites More sharing options...
TennTV1983 804 Posted July 25, 2014 Share Posted July 25, 2014 I'm pretty certain that's Hothaus. Also, why does everyone think this is a new corporate look? No idea since Cox really isn't into standardization like other station groups. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110177 Share on other sites More sharing options...
bammy9 26 Posted July 25, 2014 Share Posted July 25, 2014 The theme kind of reminds me of the Time Warner News theme. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110224 Share on other sites More sharing options...
cbs2newengland 72 Posted July 25, 2014 Share Posted July 25, 2014 I'm pretty certain that's Hothaus. Also, why does everyone think this is a new corporate look? No idea since Cox really isn't into standardization like other station groups. well in my case, some elements could be used for their other stations. Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-110240 Share on other sites More sharing options...
chrelevator 28 Posted August 10, 2014 Author Share Posted August 10, 2014 For some reason, parts of WPXI's old Hothaus package still keep showing up in their newscasts. This has been a problem since the new look was launched. The old lower thirds sometimes come up, and tonight on 11 at 11 they closed with the old closing slide. Why wouldn't the old graphics be removed from their systems? Link to comment https://localnewstalk.net/topic/13750-wpxi-new-look/#findComment-111490 Share on other sites More sharing options...
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