TheRolyPoly 2415 Posted June 23, 2016 Share Posted June 23, 2016 I mentioned this in the shout box but it looks like WBAL is dropping their InstaWeather + branding. They just aired a PoP promo featuring their coverage of the flash flooding, severe thunderstorms and tornado warnings (one was confirmed) yesterday afternoon. They used an oversized version of their chyron where the descriptive banner said "WBAL-TV 11 Weather". The branding was further reinforced by voice over and at the very end a graphic animation showing their horizontal logo and generic weather text. I noticed a few months ago that their weather app's badge just had their logo and weather but thought it was just something the hub did and pushed out. I must say I'm a bit confused by this - the weather team is great and they are a top news station. I think they've branded it this way for 20+ years. Well why drop InstaWeather from the name? They should've dropped the Plus and just keep the InstaWeather name. Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-153912 Share on other sites More sharing options...
CDubya87 0 Posted June 26, 2016 Share Posted June 26, 2016 Here in JoMo we've got the following branding for weather: KSNF: Freeman Health Live First Alert Doppler/Freeman First Alert Stormcenter KODE: Storm Tracker Weather KOAM/FOX14: Skywatch 7 Weather Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-154043 Share on other sites More sharing options...
rkolsen 1684 Posted July 15, 2016 Author Share Posted July 15, 2016 It looks like they have officially dropped the InstaWeather + branding. I tweeted one of their meteorologists when the new weather logo popped up in some graphics during their noon newscast and got a like. Anyway starting at 5pm their "WBAL Weather" graphics were featured through out the forecast, with a new transition graphic/bumper and voiceover. Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-155109 Share on other sites More sharing options...
NewsBuffy 18 Posted August 9, 2016 Share Posted August 9, 2016 I had no idea CBS Weather Watcher network is on Twitter, by the way is that active anymore? Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-157040 Share on other sites More sharing options...
Eat News 4745 Posted August 13, 2016 Share Posted August 13, 2016 KBEX uses "Weather Crazy" as branding and the Dopplenerf 3000 computer/radar combo. Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-157382 Share on other sites More sharing options...
PelicanGuy 117 Posted September 28, 2016 Share Posted September 28, 2016 WDSU dumped the WeatherPlus brand in the late 2000s. Now they're "WDSU Weather". Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-160431 Share on other sites More sharing options...
AaronQ 282 Posted September 28, 2016 Share Posted September 28, 2016 WDSU dumped the WeatherPlus brand in the late 2000s. Now they're "WDSU Weather". IIRC, WDSU used to be Exact Weather as well. Link to comment https://localnewstalk.net/topic/14911-weather-branding/page/2/#findComment-160462 Share on other sites More sharing options...
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