Action Newsroom 1295 Posted February 10, 2016 Share Posted February 10, 2016 Channel 5, coming off its takeover by Viacom back in 2014, announced a big overall revamp to all of its properties. The major change-up includes a new logo for Channel (the fifth overall in its history)--along with its stations Star and USA, a new name for its On Demand service (previously Demand 5, now My5--really dumb name IMO), and new bumpers and graphics. [MEDIA=vimeo]154304324[/MEDIA] [MEDIA=vimeo]154304711[/MEDIA] I think I can say that someone brought this to the UK and mashed it with the Channel 4 logo. I do think it's a hell of a lot better than the last one, though. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/ Share on other sites More sharing options...
TheRolyPoly 2526 Posted February 10, 2016 Share Posted February 10, 2016 I think I can say that someone brought this to the UK and mashed it with the Channel 4 logo. I do think it's a hell of a lot better than the last one, though. That's exactly what I thought the new "5" logo looked like to me. It really did remind me of KTLA 5. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/#findComment-145316 Share on other sites More sharing options...
Samantha 2896 Posted February 10, 2016 Share Posted February 10, 2016 The edge on the 5 in the middle left is rather awkward to me. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/#findComment-145322 Share on other sites More sharing options...
mre29 1545 Posted February 10, 2016 Share Posted February 10, 2016 ...along with its stations Star and USA... Just FYI, light-colored text on a light background is unreadable. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/#findComment-145323 Share on other sites More sharing options...
Action Newsroom 1295 Posted February 11, 2016 Author Share Posted February 11, 2016 Just FYI, light-colored text on a light background is unreadable. Sorry. I was in a mood where I'd color the network names because they'd look cool to correspond with their names. Thought it'd make some sense to me. I was in a feel-really-good-to-make-the-day-better-than-crap mood. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/#findComment-145379 Share on other sites More sharing options...
Action Newsroom 1295 Posted February 11, 2016 Author Share Posted February 11, 2016 I'll excuse the similarities between 5's and KTLA's logos--along with the similarities to 4's logo, because this one is way better made and used IMO than all the previous logos combined (besides maybe the uppercase FIVE logo.) I do really like the way it animates in the graphics, whether deconstructed or reconstructed. And the graphics themselves (with bright vibrant colors, shapes and textures) are better than the last set, which relied a lot on red and white. The bumpers for USA are also great, with a nice rugged, dramatized look at contemporary America. [MEDIA=vimeo]154623567[/MEDIA] Overall I think this is Channel 5's best look and logo in a long while. Kudos to everyone for this new change. This channel will never trump (or even never reach) 4 in terms of bold, provocative programming, but at least it's in now competition with 4 in terms of odd, vibrant, colorful look. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/#findComment-145395 Share on other sites More sharing options...
Action Newsroom 1295 Posted October 31, 2016 Author Share Posted October 31, 2016 C5 News has gotten a major on-air revamp. A move back to its original home at content provider ITN's Old Grey Road headquarters in West London brought out a darker, busier, and more simplified look (even more so than the green screen years), along with a purple-filled physical set--the first in a few years. I'm not a huge fan of the logo, but it is a nice logo nonetheless. I would've perfered the last one used though. My favorite piece of this set is the desk shaped like C5's current logo. Some people over at TVForum have noticed a set element that's reminiscent of a radiator. I agree with them, but I'll look past that (I don't spend days fixated on small things like that like some posters there do). Overall (for now), I think this look and set is a much bigger and better improvement for the division after years of so-so looks and meager and bland sets. I look forward to years of use of this look. Well done, C5 producers. Link to comment https://localnewstalk.net/topic/14953-big-rebrand-for-channel-4-ehr-5/#findComment-161941 Share on other sites More sharing options...
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