tw-804 194 Posted October 10, 2016 Posted October 10, 2016 I don't know when this happened, but we have another rebrand, y'all...this time it's WBNG in Binghamton, New York. The Quincy Media-owned station now has a new logo and new graphics. Lonnie Perkins is now replaced by a female voiceover. Stephen Arnold Music's Locals Only is out and Guardian is in. Also, the branding is now 12 News after decades of using Action News. Yet, their website is still in the Granite-era design. New Logo on website: http://www.wbng.com/ Livestream to see the graphics in action: http://www.wbng.com/video/live-stream EDIT (8:05pm/ET): Just learned (via their Facebook page) that it happened last week. And it looks like they have a new set as well. https://www.facebook.com/video.php?v=10154544910533834
CircleSeven 1963 Posted October 11, 2016 Posted October 11, 2016 Surprised they didn't use the 360 theme tune, since some other Quincy stations have switched to it recently. But absolutely not impressed that the longtime Action News brand is gone; and its new uninspired logo from the big 12.
JacobC 44 Posted October 11, 2016 Posted October 11, 2016 Big 12 just in time for Columbus Day!!!! Other stations like WAOW and WKOW had sets like this.
Samantha 2907 Posted October 11, 2016 Posted October 11, 2016 Quincy has been rolling out some painfully generic logos of late.
tyrannical bastard 4084 Posted October 11, 2016 Posted October 11, 2016 It's got a little Hearst vibe to it....like WMTW.
MidwestTV 1270 Posted October 11, 2016 Posted October 11, 2016 its new uninspired logo Compared to some of the other new logos we've seen this month? This one is simple, clean, and effective. It works well.
TheRolyPoly 2659 Posted October 11, 2016 Posted October 11, 2016 Compared to some of the other new logos we've seen this month? This one is simple, clean, and effective. It works well. Agreed. This logo is actually better than WEWS' new logo and WFXT's stuck-up logo. Quincy, as bad they probably are in new logos, actually did a good one and though WBNG got rid of their previously logo, this is still tons better than other awful logos from around the country.
NEOMatrix 1308 Posted October 11, 2016 Posted October 11, 2016 here's the open Basically WKOW's open. Like it.
ChesapeakeTV 312 Posted October 11, 2016 Posted October 11, 2016 Not bad at all, and a lot better than what certain stations in larger markets have been giving us, as has been said. But... RIP Action News ~1969-2016.
WFTV Channel 9 80 Posted October 11, 2016 Posted October 11, 2016 Wow! A station with a decent looking new logo.
MichiganNewsGraphicsJunkie 985 Posted October 11, 2016 Posted October 11, 2016 Agreed. This is a simple logo done right. The other graphics though.. meh.
CircleSeven 1963 Posted October 11, 2016 Posted October 11, 2016 Compared to some of the other new logos we've seen this month? This one is simple, clean, and effective. It works well. This is a problem with these new logos today, as I've said it years ago. It's made cheap, uninspired and lacks of creativity, originality, and distinctiveness; in other words, no "oomph" & no "stank". For a station that has been on top for decades, it deserves better than this.....
tyrannical bastard 4084 Posted October 12, 2016 Posted October 12, 2016 I can only imagine what WKBW would be going through now if they were sold with the rest of Granite instead of being offloaded to Scripps. But of course, ANYTHING would have been an improvement over their years of suffering and misery...
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