tyrannical bastard 4033 Posted October 2, 2018 Posted October 2, 2018 I smell a relaunch coming to WJTV (and WHLT)..... This logo is being used on their twitter, and i've seen the square version on their Facebook, and on their set monitors.. Here's their Facebook header... I can occasionally get WHLT OTA (which is basically a repeater of WJTV's newscasts with Hattiesburg ads), and they are still on the CBS/Scripps-esque package still used by WNCT. The question is, will they get the KOLR/CBS look, or something different (hopefully not the mess WSPA has)... We shall see...
Samantha 2902 Posted October 2, 2018 Posted October 2, 2018 That modified "2" glyph is bad, especially standalone. There's also something wrong with the alignment in the two logo versions presented (compare the 2 edge and where the W sits)...
Info Junkie 1286 Posted October 3, 2018 Posted October 3, 2018 That yellow & blue shade doesn’t look very Linear Drift-y, which probably means it was done on the cheap.
Weeters 1969 Posted October 4, 2018 Posted October 4, 2018 That yellow & blue shade doesn’t look very Linear Drift-y, which probably means it was done on the cheap. Supposedly "Linear Drift"/Rey Rodriguez designed these graphics while working at Nexstar (as opposed to working for Nexstar). The Nexstar hub is in charge of them.
MidwestTV 1244 Posted October 5, 2018 Posted October 5, 2018 What an awful logo. It's as if they made it in PowerPoint and set the bezel to maximum.
nathannah 2503 Posted October 5, 2018 Posted October 5, 2018 Unless you're in a small-sized state, branding with an entire state is ridiculous (did Nexstar not learn from WCNC at all?). And especially with a name like 'MIssissippi'. The logo isn't very good, either. ETA - Thanks everyone for catching my error. I love callsign salad.
TennTV1983 807 Posted October 5, 2018 Posted October 5, 2018 What an awful logo. It's as if they made it in PowerPoint and set the bezel to maximum. I've seen worse examples of bad logo designs. Look at WJHL for instance.
AaronQ 282 Posted October 5, 2018 Posted October 5, 2018 Unless you're in a small-sized state, branding with an entire state is ridiculous (did Nexstar not learn from WCNC at all?). And especially with a name like 'MIssissippi'. The logo isn't very good, either. *WNCN
Info Junkie 1286 Posted October 5, 2018 Posted October 5, 2018 *WNCN I think it’s weird that the two largest NBC affiliates in North Carolina are very similar in call letters.
who?cares 255 Posted October 5, 2018 Posted October 5, 2018 I think it’s weird that the two largest NBC affiliates in North Carolina are very similar in call letters. WNCN is a CBS affiliate
AJClementeFan69 477 Posted October 7, 2018 Posted October 7, 2018 Oof. That's bad. Between Nexstar and Gray I'm not sure who's better at taking logos that are absolutely fine and turning them into a cheap-looking mess.
tyrannical bastard 4033 Posted October 9, 2018 Author Posted October 9, 2018 WNCN is a CBS affiliate Well, the WCNC/WNCN similarity was the case before WRAL lost CBS to them and chose to affiliate with NBC. Now you have WNCN and WNCT in adjacent markets with the same affiliation. Back to Laurel/Hattiesburg.....I wonder if the WKRGesque WHLT logo will last much longer... It seems they've ceded to WJTV for pretty much everything but some shows and local ads.
NWA_TV_guy 157 Posted October 10, 2018 Posted October 10, 2018 Well, the WCNC/WNCN similarity was the case before WRAL lost CBS to them and chose to affiliate with NBC. Now you have WNCN and WNCT in adjacent markets with the same affiliation. Back to Laurel/Hattiesburg.....I wonder if the WKRGesque WHLT logo will last much longer... It seems they've ceded to WJTV for pretty much everything but some shows and local ads. In 1997-1998 when Media General moved HLT to their current location they were in a much smaller facility. I don’t see how Nexstar would allow the lease to continue for their current space if 80-90% of it isn’t being utilized. If they’re not going to produce news at HLT I would think they should keep a sales office and space for reporters in Hattiesburg and have everything else in Jackson and send OTA feeds to the transmitter site.
tyrannical bastard 4033 Posted October 10, 2018 Author Posted October 10, 2018 In 1997-1998 when Media General moved HLT to their current location they were in a much smaller facility. I don’t see how Nexstar would allow the lease to continue for their current space if 80-90% of it isn’t being utilized. If they’re not going to produce news at HLT I would think they should keep a sales office and space for reporters in Hattiesburg and have everything else in Jackson and send OTA feeds to the transmitter site. IIRC, isn't WHLT located in the former movie theaters at the mostly dead Cloverleaf Mall? The mall is pretty much vacant except for some local salvage stores, call centers and a store or two on the outside. WDAM used to have a sales office in Hattiesburg near the USM campus. Their main facility is up US11 in Moselle on the way to Laurel (their city of license).
NWA_TV_guy 157 Posted October 12, 2018 Posted October 12, 2018 IIRC, isn't WHLT located in the former movie theaters at the mostly dead Cloverleaf Mall? The mall is pretty much vacant except for some local salvage stores, call centers and a store or two on the outside. WDAM used to have a sales office in Hattiesburg near the USM campus. Their main facility is up US11 in Moselle on the way to Laurel (their city of license). Yes, WHLT is in the old Cloverleaf Mall. It’s mostly occupied (surprisingly) these days. And WDAM does not have the sales office on Hardy Street any longer (and likely neither in Laurel anymore) as far as I know. WDAM went through a major remodel a couple years ago and added on so sales, etc. are all in one location ( )
tyrannical bastard 4033 Posted October 17, 2018 Author Posted October 17, 2018 More visual evidence....and a new slogan perhaps? And this....
tyrannical bastard 4033 Posted October 17, 2018 Author Posted October 17, 2018 I happened to find this little gem. As soon as 2 years ago, WHLT actually did their own 10pm show! Probably pre-taped from Jackson....and it still had a news open to it! This was right before Nexstar took over... Was this it's own A-block (with WJTV filling the rest), or was the entire show tied to WHLT?
tyrannical bastard 4033 Posted October 18, 2018 Author Posted October 18, 2018 I see a taste of the current Nexstar/CBS package in the monitors: Let's hope they don't butcher it like WSPA did...
NWA_TV_guy 157 Posted October 19, 2018 Posted October 19, 2018 I happened to find this little gem. As soon as 2 years ago, WHLT actually did their own 10pm show! Probably pre-taped from Jackson....and it still had a news open to it! This was right before Nexstar took over... Was this it's own A-block (with WJTV filling the rest), or was the entire show tied to WHLT? Pre-recorded 10 p.m. newscast all with Hattiesburg market material.
tyrannical bastard 4033 Posted October 20, 2018 Author Posted October 20, 2018 So basically, somewhere along the line, the folks in Jackson said...
tyrannical bastard 4033 Posted October 30, 2018 Author Posted October 30, 2018 Caught a little of WHLT this morning on the antenna. They've added the Nexstar ticker, and a WHLT 22 bug with a dark blue logo on a blue background.... Hopefully the logo is temporary since it's virtually invisible the way it is now...
tyrannical bastard 4033 Posted October 31, 2018 Author Posted October 31, 2018 The CBS look is coming.....here's the "stand by" frame on WJTV/WHLT's livestream...
tyrannical bastard 4033 Posted October 31, 2018 Author Posted October 31, 2018 Here's some shots of the ticket and bug from WHLT. WHY the black logo on a blue background?!?!?!?
Georgie56 3326 Posted October 31, 2018 Posted October 31, 2018 Here's some shots of the ticket and bug from WHLT. [ATTACH]6714[/ATTACH] [ATTACH]6715[/ATTACH] WHY the black logo on a blue background?!?!?!? If they must have a blue background, light blue is the way.
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