fox2 191 Posted October 30, 2018 Share Posted October 30, 2018 First look https://www.youtube.com/watch?v=id=1QfmUHRFf0o Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/ Share on other sites More sharing options...
Samantha 2895 Posted October 30, 2018 Share Posted October 30, 2018 New logo, too! (And the first "10" number logo since, well, Bob Shanks!) Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215797 Share on other sites More sharing options...
fox2 191 Posted October 30, 2018 Author Share Posted October 30, 2018 What do you think of the 10? I love it. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215799 Share on other sites More sharing options...
Samantha 2895 Posted October 30, 2018 Share Posted October 30, 2018 What do you think of the 10? I love it. Me too. Big departure but I think the point is to start a new era and break clean from the last 27+ years. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215800 Share on other sites More sharing options...
fox2 191 Posted October 30, 2018 Author Share Posted October 30, 2018 New logo Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215801 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 That looks really good. I think we'll see a lot of good motion graphics collateral with the quarter circle ring theme. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215813 Share on other sites More sharing options...
Action Newsroom 1281 Posted October 31, 2018 Share Posted October 31, 2018 I really loved the lowercase-in-the-circle (ten) logo, but this logo looks brilliantlly slick and refreshingly awesome. I wish the network the best with this new era under CBS. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215816 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 [MEDIA=twitter]1057489388551180288[/MEDIA] [MEDIA=twitter]1057408248972636160[/MEDIA] Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215851 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 This is a winner. They completely matched 10's youthful brand with vibrant colo(u)rs, though I'm still wondering how the little fold thing plays into the whole thing. Just changing to the number is a way to set new expectations (and boost morale after going into administration). The supporting application for 10 Daily (which seems to be just an entertainment-oriented social vertical? help) is...meh, I guess: Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215854 Share on other sites More sharing options...
Action Newsroom 1281 Posted October 31, 2018 Share Posted October 31, 2018 So, they're going by Channel 10 now, instead of Network Ten (or can both be used)? Wowzers, they're definitely pulling out all the stops to refresh themselves. Good for 10. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215855 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 Studio 10 looks back at Ten station logos Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215857 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 So, they're going by Channel 10 now, instead of Network Ten (or can both be used)? Wowzers, they're definitely pulling out all the stops to refresh themselves. Good for 10. They seem to have consistency problems? The main account is @channelten with "Channel 10" as the name. @channel10 is used by Channel 10 in Israel (which BTW has the spiffy 10.tv domain). Of course they promote it with the tweet "We are going to bring you all the backstage news, announcements and exciting new shows from the Network 10 Upfronts tonight! Stay tuned!" We're also seeing the step-and-repeat which features some of the brand extensions, including the "Boss" and "Peach" logos mentioned in the Blackbox report: [MEDIA=twitter]1057515147340775424[/MEDIA] Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215862 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 Here's the 90-second relaunch promo: [MEDIA=twitter]1057536977325633536[/MEDIA] A bit inconsistent, but the best element uses the circle shapes and similar to make faces. There are also tastes of the Boss and Peach extensions, but not much to go on. (It's clear who they're targeting each one to just by the name, though...) What keeps this thing going is the high energy, the feeling of optimism, the sort of "it's a new day at 10" that this network seems to have really needed. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215866 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215867 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 10 Peach (Channel 11) 10 Boss (Channel 1) Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215868 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 [MEDIA=twitter]1057550623741079553[/MEDIA] [MEDIA=twitter]1057550776606707712[/MEDIA] Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215870 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 10 News First and Project anchors from Sydney, Melbourne, Adelaide and Perth [MEDIA=twitter]1057530542273519619[/MEDIA] Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215871 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 Just since I wrote my last post the Twitter handle changed from channelten to Channel10AU. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215872 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 10 News First Brisbane 7:30pm Update 10 Boss Launch night 10 Peach Launch night Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215873 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 Sandra Sully talks 10 News First [MEDIA=instagram]BpmHQQWDX3y[/MEDIA] Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215875 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 Taking a look at the news material, it looks good but would like to see a full open etc. (Of course, that requires waiting for an actual news bulletin.) They kept the musical signature which is the right move. It took me seeing the description of Boss as "strong character-led content" — classic media-ese — to figure out what they were doing. I think I like Peach more than Boss in terms of design direction; it's more expressive while Boss seems to be more one-note. WIN also got the update treatment, but the rounded "WIN" logo really looks like a poor fit for the 10 "lotto ball": Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215889 Share on other sites More sharing options...
fox2 191 Posted October 31, 2018 Author Share Posted October 31, 2018 Ten News First theme Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215897 Share on other sites More sharing options...
AdamTheJ 90 Posted October 31, 2018 Share Posted October 31, 2018 Ten News First theme I think “Enforcer” would’ve made a better theme, because after they Are owned by CBS, are they not? And yes, I realize Baltimore’s WJZ isn’t using it, but 10 should. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215898 Share on other sites More sharing options...
Samantha 2895 Posted October 31, 2018 Share Posted October 31, 2018 I think “Enforcer” would’ve made a better theme, because after they Are owned by CBS, are they not? And yes, I realize Baltimore’s WJZ isn’t using it, but 10 should. Retaining the musical signature 10 has used continuously was the right call. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215899 Share on other sites More sharing options...
Action Newsroom 1281 Posted October 31, 2018 Share Posted October 31, 2018 I think “Enforcer” would’ve made a better theme, because after they Are owned by CBS, are they not? And yes, I realize Baltimore’s WJZ isn’t using it, but 10 should. I don't think using a certain theme used by the company's handful of stations in one country, would be a good one to utilize in another where the viewers will more than probably be alienated by it -- even if the network is now owned by the company that licenses it. Link to comment https://localnewstalk.net/topic/16755-network-ten-re-launch/#findComment-215900 Share on other sites More sharing options...
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