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New WDIO Set & Logo


roscoryan

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8 hours ago, KentBrockman said:

Not even close. It's definitely Linear Drift. It looks like the new WISH package that Nexstar stations got mixed with a little of the old WTNH/WIAT package and some custom elements. It differentiates it just slightly from the Nexstar version and looks really good. The animation though is definitely Linear Drift.

 

You're right. I had to see the live animation to confirm.

I wonder why "WIRT 13" got the shaft in this new branding....

Could it be driven to ratings (and code readers?)

 

IIRC, WDIO/WIRT has owned the Duluth market for a long time, and the consolidation of KDLH and KBJR has probably cemented that.  Even KQDS made some gains after KDLH was merged into KBJR?

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