Eat News 4745 Posted September 11, 2019 Posted September 11, 2019 NBC will no longer use ratings to sell ads at it's O&O's including Telemundo... https://www.axios.com/nbc-local-tv-ratings-points-advertisements-7146027d-b805-4d01-9696-3e7184a321b7.html Beginning this week, all NBC and Telemundo-owned local TV stations will use impressions instead of traditional ratings points to measure an ad campaign’s effectiveness, according to an agency pitch document obtained by Axios.
Weeters 1981 Posted September 11, 2019 Posted September 11, 2019 Oh no, how will everyone complain about whatever company they don't like "destroying" a station once everyone moves away from outdated Nielsen ratings? Another step towards digital first. OTA TV viewers aren't who smart stations are making programming for anymore.
PTVNews 197 Posted September 15, 2019 Posted September 15, 2019 Does anybody know how this works? Do they use digital impressions to sell TV ads or is there some sort of TV specific "impressions" measurement?
Conrad 113 Posted October 4, 2019 Posted October 4, 2019 On 9/11/2019 at 10:30 AM, Weeters said: Oh no, how will everyone complain about whatever company they don't like "destroying" a station once everyone moves away from outdated Nielsen ratings? Another step towards digital first. OTA TV viewers aren't who smart stations are making programming for anymore. People will watch the newscasts and find that they are no good. First we had CBS dropping Nielsen (they already use comScore). Now this.
DirtyHarry 745 Posted October 5, 2019 Posted October 5, 2019 On 10/4/2019 at 12:15 AM, Conrad said: People will watch the newscasts and find that they are no good. First we had CBS dropping Nielsen (they already use comScore). Now this. Sounds like a participation trophy to me. Nobody's watching, so we don't want to know our grade.
Yankees4life 565 Posted October 25, 2019 Posted October 25, 2019 Can't cancel TV shows if we don't know the ratings (**insert rollsafe meme here**)
east-tx-tv 121 Posted October 26, 2019 Posted October 26, 2019 On 10/24/2019 at 11:32 PM, Yankees4life said: Can't cancel TV shows if we don't know the ratings (**insert rollsafe meme here**) Interesting angle! Days of our Lives forever? Another World should have lasted? Meet the Press and Today, always?
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