sg9018 10 Posted November 29, 2006 Share Posted November 29, 2006 http://business.bostonherald.com/businessNews/view.bg?articleid=168292 http://boston.bizjournals.com/boston/stories/2006/11/06/story5.html "Channel 4 will drop its current CBS4 moniker in favor of its original and venerable WBZ name early next year in a bid to increase its clout among Boston viewers, Ed Piette, the station’s president and general manager, said yesterday." Ed Piette WBZ president will drop the cbs mandate and will go back as Wbz 4 Boston. WBZ name will come back in early 2007. Link to comment Share on other sites More sharing options...
Wisco TV Watcher 11 Posted November 29, 2006 Share Posted November 29, 2006 This is really great news. I wonder if any other CBS O&Os (that are currently under the mandate) will drop it. WFRV (the CBS O&O in Green Bay, WI) has seen a significant ratings drop since they began following the CBS mandate. They should switch back to their old branding of "Channel 5" and "Channel 5 Eyewitness News". Link to comment Share on other sites More sharing options...
Ntropolis 593 Posted November 29, 2006 Share Posted November 29, 2006 This is great for WBZ! Nice to hear this news. This is really great news. I wonder if any other CBS O&Os (that are currently under the mandate) will drop it. WFRV (the CBS O&O in Green Bay, WI) has seen a significant ratings drop since they began following the CBS mandate. They should switch back to their old branding of "Channel 5" and "Channel 5 Eyewitness News". KDKA should go back to "KDKA-TV News" and "The Hometown Advantage". Link to comment Share on other sites More sharing options...
sg9018 10 Posted November 29, 2006 Author Share Posted November 29, 2006 This is great for WBZ! Nice to hear this news. KDKA should go back to "KDKA-TV News" and "The Hometown Advantage". Kdka is still using the Kdka-tv News name. I think it is great news for wbz also. I think this move will connect better with the history of this great Boston station and it sister stations in Boston (Wbz News radio and WSBK tv 38) Link to comment Share on other sites More sharing options...
Ntropolis 593 Posted November 29, 2006 Share Posted November 29, 2006 This is great for WBZ! Nice to hear this news. KDKA should go back to "KDKA-TV News" and "The Hometown Advantage". Kdka is still using the Kdka-tv News name. I think it is great news for wbz also. I think this move will connect better with the history of this great Boston station and it sister stations in Boston (Wbz News radio and WSBK tv 38) Ah, that's right... they are. My bad The old Group W logo was better. Link to comment Share on other sites More sharing options...
bostonmediaguy 123 Posted November 30, 2006 Share Posted November 30, 2006 It's generally assumed that 'BZ will make the rebrand in time for First Night coverage at the end of next month. It will be interesting to see if they brand back to 'Eyewitness News' and drop VNP I/Newstime. Link to comment Share on other sites More sharing options...
AceHawk447 17 Posted November 30, 2006 Share Posted November 30, 2006 Good move by WBZ... As far as the Group W stations, KYW is the only other one to switch networks and later follow CBS's branding mandate. KPIX, like the aforementioned KDKA, was already CBS at the time of the sale. I'd say one of them may be next. Link to comment Share on other sites More sharing options...
WAVY 10 Fan 232 Posted November 30, 2006 Share Posted November 30, 2006 It's generally assumed that 'BZ will make the rebrand in time for First Night coverage at the end of next month. It will be interesting to see if they brand back to 'Eyewitness News' and drop VNP I/Newstime. And lastly, return to the Group W "4". Or the (slightly similar) "Circle 4 Ranch" one. Link to comment Share on other sites More sharing options...
NigelWick 0 Posted November 30, 2006 Share Posted November 30, 2006 Amen... I hate when the corporate suits make mandates, not knowing what a market is all about. Link to comment Share on other sites More sharing options...
Jess 1110 Posted November 30, 2006 Share Posted November 30, 2006 I dunno if KPIX or KYW would switch back. For KPIX, their brand equity was never with the calls as much as the other Group W stations (though to be fair, it was used - primarily for their website). In fact, they identified as "Channel 5" up 'til a few years ago when they switched to network/number, and even then it was just a matter of changing the voiceover. KYW is a different case. Honestly, it's hard to call. There IS history and knowledge with the KYW calls - the newsradio station is a monster here - but it's mostly on the radio side. They tried to link the two together a few years ago, but it really didn't seem to work out. On the other hand... CBS has a strong identity here. Before the switchover in 1995, WCAU basically wrapped itself in the CBS look. The 10 was seen alongside the eye, they used CBS' news philosophy, and they used the CBS O&O theme music. The music WAS popular here - when KYW switched to News in Focus, the newspapers made mention of it, and noted that the theme was similar to what WCAU used before the switch. Link to comment Share on other sites More sharing options...
Guest Junk Junk Posted November 30, 2006 Share Posted November 30, 2006 Amen... I hate when the corporate suits make mandates, not knowing what a market is all about. Mandates suck donkey ballz. Stations should maintain their individuality. Are you listening, FOX/News Corp?!!! Jeez. Link to comment Share on other sites More sharing options...
DJMcNair 0 Posted December 1, 2006 Share Posted December 1, 2006 Amen... I hate when the corporate suits make mandates, not knowing what a market is all about. Mandates suck donkey ballz. Stations should maintain their individuality. Are you listening, FOX/News Corp?!!! Jeez. The network mandates are stupid. They however, do not suck donkey ballz. Link to comment Share on other sites More sharing options...
jdcnow 14 Posted December 4, 2006 Share Posted December 4, 2006 Amen... I hate when the corporate suits make mandates, not knowing what a market is all about. Mandates suck donkey ballz. Stations should maintain their individuality. Are you listening, FOX/News Corp?!!! Jeez. Agreed, and (if I could) Karma point to the both of you. Are you listening, NBC? Link to comment Share on other sites More sharing options...
johnnya2k6 171 Posted December 4, 2006 Share Posted December 4, 2006 I wonder if the CTV O&O's in Canada will follow suit next. I'd like to see "CTV Toronto" become CFTO once again. Jonathan Allen Link to comment Share on other sites More sharing options...
Guest Junk Junk Posted December 4, 2006 Share Posted December 4, 2006 I wonder if the CTV O&O's in Canada will follow suit next. I'd like to see "CTV Toronto" become CFTO once again. Jonathan Allen What's a Canada? Rhymes with...Kanada? Just messin' with ya Link to comment Share on other sites More sharing options...
Gatorman 0 Posted December 5, 2006 Share Posted December 5, 2006 Amen... I hate when the corporate suits make mandates, not knowing what a market is all about. Mandates suck donkey ballz. Stations should maintain their individuality. Are you listening, FOX/News Corp?!!! Jeez. Agreed, and (if I could) Karma point to the both of you. Are you listening, NBC? Just make one more post and THEN you can start awarding karma points. Link to comment Share on other sites More sharing options...
Wisco TV Watcher 11 Posted December 8, 2006 Share Posted December 8, 2006 I should also mention that WFRV in Green Bay has been using their call-letters more prominently since they changed their graphics earlier this year. The station still brands themselves as 'CBS 5', but 'Channel 5' is now being used informally on their newscasts from time-to-time. Their opening to all of their newscasts starts out "From WFRV-TV...". I don't think we will be seeing Eyewitness News in Green Bay anytime soon, though. Link to comment Share on other sites More sharing options...
bostonmediaguy 123 Posted December 8, 2006 Share Posted December 8, 2006 The re-brand has begun. In station holiday promos, the logo remains the same, but the aural branding is "WBZ-TV." Link to comment Share on other sites More sharing options...
Guest GForceTV Posted December 18, 2006 Share Posted December 18, 2006 I wonder what the logo will look like. I have a mock-up, but the Net's acting strange right now and I can't upload it to Imageshack. Link to comment Share on other sites More sharing options...
bostonmediaguy 123 Posted December 18, 2006 Share Posted December 18, 2006 The logo in use with current 'WBZ-TV' promos is the same eye+4. Link to comment Share on other sites More sharing options...
Guest GForceTV Posted December 18, 2006 Share Posted December 18, 2006 Perhaps the logo will look like this. Link to comment Share on other sites More sharing options...
bostonmediaguy 123 Posted February 4, 2007 Share Posted February 4, 2007 The new logo debuted online Friday (Feb. 2) at http://wbztv.com. The station will launch the rebrand during Super Bowl coverage tomorrow. (http://business.bostonherald.com/businessNews/view.bg?articleid=180554) Link to comment Share on other sites More sharing options...
WXmanTim 88 Posted February 4, 2007 Share Posted February 4, 2007 It's not bad, though a bit bland. WBZ(4) logo used two rebrands ago was the best look. Still love the Michael Whalen music employed by the open. Link to comment Share on other sites More sharing options...
first on fox 18 Posted February 4, 2007 Share Posted February 4, 2007 Very BBC. I like. Link to comment Share on other sites More sharing options...
swillh2k2 203 Posted February 4, 2007 Share Posted February 4, 2007 That WCCO theme sounds like something that would fit with the logo, and their old GM used to be WCCO's GM. I thought the same thing. Link to comment Share on other sites More sharing options...
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