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Lead-ins for WPIX's 6:30pm newscast


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I just saw a commercial about the newsmagazine show "Inside Edition" moving to WPIX to the 6pm weeknight time slot. They also have "Are you smarter than a 5th grader?" on at 5pm. I don't watch these shows regularly, but from the looks of them, they seem weak for lead-ins.

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Actually, I think Inside Edition would be a better lead-in to their 6:30 newscast than Family Guy which is aired in that time spot now. Viewers of Family Guy aren't going to want to watch local news. Atleast Inside Edition is a news magazine and not a comedy.

 

Also, I have always wondered why Inside Edition in most markets airs at 7 or 7:30PM or at some point in the evenings on one of the big three network affiliates following the network evening newscast, but in NYC, it airs on WNYW at 11:30 AM and I'm pretty sure it's a repeat from the previous evening! I've always thought Inside Edition could be on a better affiliate at a better time in NYC.

As far as "best available" lead-ins, I'd say Inside Edition is a good fit. Since WPIX (and a few others) lean heavy on fluff news it may cater to their audience. But, if they are going for hard, serious news at 6:30 this still fits their audience.

 

Of course, a judge show would probably be good too, and their are no shortages of those. If they were smart, with the economy being how it is and since WPIX is technically an independent, they should shop around for a syndicated financial show, produced by an independent agency. Problem is when things recover, then what?

 

It will be interesting to see how WPIX goes at 6:30...if they really try and taking the network evening newscasts head on or they try something different.

  • 2 weeks later...

I think it is a good idea for a station to do a 6:30-7:00pm local newscast since all three network affiliates have the network newscasts at 6:30. I liked it several years ago when the 6pm local newscasts were an hour long with network news at 7pm.

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