St. Louis May Sweeps 2010 (w/ May 2009 comparisons)

[kjohnson 15]

Sorry about the format issues:

 

http://blog.kareemjohnson.us/2010/06/03/may-2010-sweep-results/ (nice and formatted)

 

Daytime:

 

STATION PROGRAM HH RTG/SHR

EARLY NEWS (May 2009)

KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) 3.3/18

KTVI [M-F] FOX 2 NEWS (5AM -6AM) 2.9/16

KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) 1.9/10

KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) 0.2/1

EARLY NEWS (May 201o)

KSDK [M-F] TODAY IN ST. LOUIS (5AM – 6AM) UNAVAILABLE*

KTVI [M-F] FOX 2 NEWS (5AM -6AM) UNAVAILABLE*

KMOV [M-F] NEWS4 THIS MORNING (6AM – 6AM) UNAVAILABLE*

KDNL [M-F] ABC NEWS MORNING (5AM – 6AM) UNAVAILABLE*

MORNING NEWS (May 2009)

KSDK [M-F] TODAY IN ST. LOUIS (6AM – 7AM) 5.9/22

KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.6/21

KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 3.0/11

KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.3/1

MORNING NEWS (May 2010)

KSDK [M-S] TODAY IN ST. LOUIS (6AM – 7AM) 6.6/23

KTVI [M-F] FOX 2 NEWS (6AM – 7AM) 5.0/18

KMOV [M-F] NEWS4 THIS MORNING (6AM – 7AM) 2.8/10

KDNL [M-F] ABC NEWS MORNING (6AM – 7AM) 0.4/2

MORNING NETWORK (May 2009)

KSDK [M-F] TODAY SHOW (7AM – 9AM) 6.3/22

KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.6/19

KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.9/7

KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*

MORNING NETWORK (May 2010)

KSDK [M-F] TODAY SHOW (7AM – 9AM) 7.1/24

KTVI [M-F] FOX 2 NEWS (7AM – 9AM) 5.4/18

KMOV [M-F] THE EARLY SHOW (7:30AM – 9AM) 1.5/5

KDNL [M-F] GOOD MORNING AMERICA (7AM – 9AM) UNRANKED*

MORNING SYNDICATED/NEWS (May 2009)

KSDK [M-F] NEWSCHANNEL 5 @ 10 (10AM – 10:30AM) 2.9/12

KTVI [M-F] RACHEL RAY (10AM – 11AM) 2.4/10

KMOV [M-F] GREAT DAY ST. LOUIS (10AM – 11AM) 1.2/5

NOON NEWS (May 2009)

KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.4/16

KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.0/15

KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.2/13

KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 0.7/2

NOON NEWS (May 2010)

KSDK [M-F] NEWSCHANNEL 5 @ NOON (12PM – 1PM) 4.9/16

KMOV [M-F] NEWS4 AT NOON (12PM – 12:30PM) 4.5/15

KTVI [M-F] FOX 2 NEWS @11 (11AM – 12PM) 3.0/11

KPLR [M-F] NEWS 11 @ NOON (12PM – 1PM) 1.0/3

AFTERNOON SYNDICATED (May 2009)

KMOV [M-F] DR. PHIL (3PM – 4PM) 3.4/11

KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.3/8

KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 2.3/8

KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.5/5

AFTERNOON SYNDICATED (May 2010)

KMOV [M-F] DR. PHIL (3PM – 4PM) 4.1/12

KTVI [M-F] JUDGE ALEX (3PM – 3:30PM) 3.2/10

KSDK [M-F] SHOW ME ST. LOUIS (3PM – 3:30PM) 2.5/8

KDNL [M-F] MAURY POVICH (3PM – 4PM) 1.3/4

Evening/Prime/Late after the Bump:

 

 

 

Evening:

 

STATION PROGRAM HH RTG/SHR

EVENING NEWS (May 2009)

KSDK [M-F] NEWSCHANNEL 5 @ 5 (5PM – 5:30PM) 10.2/24

KMOV [M-F] NEWS4 ST. LOUIS (5PM – 5:30PM) 5.8/14

KTVI [M-F] FOX 2 NEWS @ 5 (5PM – 6PM) 5.5/13

EVENING NEWS (May 2010)

KSDK [M-F] NEWSCHANNEL 5 @ 5 (5PM – 5:30PM) 10.8/23

KTVI [M-F] FOX 2 NEWS @ 5 (5PM – 6PM) 6.3/13

KMOV [M-F] NEWS4 ST. LOUIS (5PM – 5:30PM) 5.4/12

EVENING NETWORK NEWS (May 2009)

KSDK NBC NIGHTLY NEWS (5:30PM – 6PM) 11.1/25

KMOV CBS EVENING NEWS (5:30PM – 6PM) 4.7/10

KDNL ABC WORLD NEWS (5:30PM – 6PM) 1.0/2

EVENING NETWORK NEWS (May 2010)

KSDK NBC NIGHTLY NEWS (5:30PM – 6PM) 11.6/24

KMOV CBS EVENING NEWS (5:30PM – 6PM) 4.7/10

KDNL ABC WORLD NEWS (5:30PM – 6PM) 0.9/2

ACCESS NEWS (May 2009)

KSDK [M-F] NEWSCHANNEL 5 @ 6 (6PM – 6:30PM) 10.7/23

KMOV [M-F] NEWS4 ST. LOUIS (6PM – 6:30PM) 5.0/11

KTVI [M-F] FOX 2 NEWS @ 6 (6PM – 6:30 PM) 4.7/10

ACCESS NEWS (May 2010)

KSDK [M-F] NEWSCHANNEL 5 @ 6 (6PM – 6:30PM) 9.7/20

KMOV [M-F] NEWS4 ST. LOUIS (6PM – 6:30PM) 5.7/12

KTVI [M-F] FOX 2 NEWS @ 6 (6PM – 6:30 PM) 5.2/11

PRIME TIME (May 2009)

KMOV CBS PRIME (7PM – 10PM) 9.4/16

KTVI FOX PRIME (7PM – 9PM) 7.9/14

KSDK NBC PRIME (7PM – 10PM) 6.0/10

KDNL ABC PRIME (7PM – 10PM) 3.7/6

KPLR CW PRIME (8PM – 10PM) UNRANKED*

WRBU MY NETWORK TV PRIME (7PM – 9PM) UNRANKED*

PRIME TIME (May 2010)

KMOV CBS PRIME (7PM – 10PM) 9.1/15

KTVI FOX PRIME (7PM – 9PM) 7.7/13

KSDK NBC PRIME (7PM – 10PM) 6.0/10

KDNL ABC PRIME (7PM – 10PM) 4.3/7

KPLR CW PRIME (8PM – 10PM) UNRANKED*

WRBU MY NETWORK TV PRIME (7PM – 9PM) UNRANKED*

LATE NEWS (May 2009)

KSDK [M-F] NEWSCHANNEL 5 @ 10 (10PM – 10:30PM) 12.4/22

KMOV [M-F] NEWS4 ST. LOUIS (10PM – 10:30PM) 10.3/18

KTVI [M-F] FOX 2 NEWS EDGE (10PM – 10:30PM) 5.0/9

KTVI [M-F] FOX 2 NEWS @ 9 (9PM – 10PM) UNRANKED*

KPLR [M-F] NEWS11 IN PRIME (7PM – 8PM) UNRANKED*

LATE NEWS (May 2010)

KSDK [M-F] NEWSCHANNEL 5 @ 10 (10PM – 10:30PM) 10.0/17

KMOV [M-F] NEWS4 ST. LOUIS (10PM – 10:30PM) 9.1/16

KTVI [M-F] FOX 2 NEWS EDGE (10PM – 10:30PM) 4.9/9

KTVI [M-F] FOX 2 NEWS @ 9 (9PM – 10PM) UNRANKED*

KPLR [M-F] NEWS11 IN PRIME (7PM – 8PM) UNRANKED*

NEWS (MONDAY – SATURDAY) May 2009

KSDK [M-S] NEWSCHANNEL 5 @ 10 (10PM – 10:30PM) 12.2/21

KMOV [M-S] NEWS4 ST. LOUIS (10PM – 10:30PM) 8.9/16

KTVI [M-S] FOX 2 NEWS @ 9 (9PM – 10:00PM) 9.5/15

Adults 25-54 Seven-Day Average (May 2010)

EARLY NEWS – 5PM

KSDK KSDK NEWS CH 5 (5-5:30PM) 3.2/14

KTVI Fox 2 News at 5pm (5-6:00pm) 3.2/13

KMOV News 4 (5-5:30pm) 2.6/12

ACCESS NEWS – 6PM

KSDK NEWS CH 5 (6-6:30PM) 3.2/12

KTVI Fox 2 News at 6pm (6-6:30pm) 2.7/10

KMOV News 4 (6-6:30pm) 2.1/8

LATE NEWS - 10PM

KSDK NEWS CH 5 (10-10:30PM) 5.3/13

KTVI Fox 2 News at 9 (9-10:00pm) 5.3/12

KMOV News 4 (10-10:30pm) 4.3/11

KTVI Fox 2 News Edge 3.6/9

*NSI ranking unavailable

 

Source: NSI St. Louis Multiday Grid Report M-S 28 of 28 days May ‘10 (4/29/10-05/26/10)

[mre29 1340]

Could you put some spacing in there? All I see are two long chunks of text.

[kjohnson 15]

I can't get it to copy over with the formatting: Here's a link to my blog: http://blog.kareemjohnson.us/2010/06/03/may-2010-sweep-results/

[channel2 869]

KDNL's at the bottom of the heap. Why won't they try news again? It's better than nothing, even if the product would be awful, and it would boost ABC News.

 

Then again, it is fun to speculate about ABC having enough of KDNL and trying to move to another station (even though ABC is stuck there until 2015).

[kjohnson 15]

KDNL has been up overall ratings-wise. A limited news presence wouldn't be a bad move to make; however the first year's earnings would be eaten up with start-up costs.

 

The surprise is that KSDK keeps doing well even though the station's overall coverage is horrendous.

[channel2 869]

Is it just habit?

[kjohnson 15]

Probably.

 

Station has one good thing: Mike Roberts, who is a meteorologist. Everybody else, not so good.

[Mrtraveler01 737]

Probably.

 

Station has one good thing: Mike Roberts, who is a meteorologist. Everybody else, not so good.

 

Yeah, habit is pretty much the only reason I still watch KMOV for news. Even though the newscast themselves have gotten a bit sensationalistic and yet soft at the same time.