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Yeah I saw this promo popping up on KNSD featuring Look S backdrops.

I haven’t been able to understand why Nexstar and NewsNation didn’t just launch as an OTT streaming channel. NewsNation truly is a good product - the tv audience just doesn’t exist. Nexstar’s internal catchphrases is “digital first” - yet they did the opposite here. When every other media company is pouring money, people, and effort into streaming vs linear tv - they did the opposite. I would’ve loved to see this product as a hybrid of NN, local news, and the old HLN. Presented in a Peacock type format. You could have your main “channel” that streams NewsNation content and local news. So NN would be built around local news shows. Then have another “channel” that is the headlines channel that is basically the same news every 30 minutes like HLN used to do - updated every two hours. Users could also watch a “channel” that is just a constant weather upstate - think looping SD, 7-day forecast, etc.

I don’t understand the backwards thinking. NN has a TON more users on digital versus on TV. That’s been previously reported. That’s why they push out app alerts like crazy to try to push people to the Cable Channel (yawn). But it’s the same with local news. More people have their apps downloaded. Stop looking at this backwards. Stop promoting a newscast in a newscast to switch to another channel when the end user is just not going to. It’s only checking a checkmark for Perry. If Perry understood audience sizes he would make every local station app push to the new programming on NN and have a live stream embedded in apps just like CBSN or NBC NEWS NOW. Data. Science. Work smarter. Not harder.

I don’t understand the backwards thinking. NN has a TON more users on digital versus on TV. That’s been previously reported. That’s why they push out app alerts like crazy to try to push people to the Cable Channel (yawn). But it’s the same with local news. More people have their apps downloaded. Stop looking at this backwards. Stop promoting a newscast in a newscast to switch to another channel when the end user is just not going to. It’s only checking a checkmark for Perry. If Perry understood audience sizes he would make every local station app push to the new programming on NN and have a live stream embedded in apps just like CBSN or NBC NEWS NOW. Data. Science. Work smarter. Not harder.

On the subject of small TV stations, here's a look at a station described as "America's smallest and lowest-rated" -- including its three-person news department -- from about 40 years ago:

Night version confirmed: