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WISN has always been the 'hard news and people you know' station in the market, and it's always felt like if it was up to the news side and not the bulk deal corporate had with Warner/Telepictures, they would've done so in June 2011 after Oprah ended rather than sliding Ellen up an hour. A lot of local news seems to happen in that 4pm slot and WISN has been handicapped to balance covering it with not getting "AngyAngie13030' yelling at them on Facebook because they missed one of Ellen's games or the 'secret sweepstakes keyword' during sweeps. WTMJ has had the timeslot in 1993 but over time their news in that slot deteriorated due to corporate mandates/egos, as Journal and Scripps were more interested in making it light and forming their shows to the whims of the siding/window companies that advertised on it (also when they had WTMJ radio, promoting that and their hosts to absurd points), while WITI and WDJT took to the timeslot in order to counteract that and Ellen to be the hard news option in the hour and just all those talk shows bombing at 4pm after 2012 just forcing their hand. Honestly though, WISN was very limited in the middle of the decade, still only doing morning/5/6/10, and the expansion has sorely been needed for years. They've expanded much more judiciously over the years and they have an anchor roster/weather staff that will have no problem handling it.

Realistically speaking, a graphics package isn’t going to make or break a station.