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It's also just a declining pool of viewers; at maximum you can have 15 million on a good night, and on a night where nothing is happening, it's down to 5 million. That's 1-5% of the country, and even then how many of those TVs just have it on for background noise? You have so many places where the TV is just set on FNC or CNN just for the sake of visual noise, and to try to talk a declining audience to switch to this 'new' network you associate with reruns and multiple programming directions, and you're not going to do that because you'll just get customers who are like 'put it on a REAL news channel' (or are in a place at 3am wondering what the hell a campmeeting is). Also don't forget just how much FNC is just in so many routines. Fox News Radio is now the main radio news service, along with their features on even mainstream full service stations, so even if you're nowhere near a TV with cable, Fox is going to be on something. NewsNation has just one radio station, WGN, along with whichever leftover affiliates somehow decided ABC, CBS, FNR, USA Radio, Salem, or Westwood One don't provide a good news product. WGN has become the most mid station to ever mid and is run godawfully (their schedule page thinks Jim Bohannan is still doing his show in his casket, I guess). And Fox has Fox Nation, MSNBC has NBC News Now, CNN has their app. At the start of 2023, I still cannot stream NewsNation on Spectrum or even in their app off wifi. Nexstar failed terribly at getting their ducks in a row before launching NN, and Perry's 'the web is a fad' thinking is going to come back to bite him sooner than later.

Alex will be returning to his 11am seat alongside Marion and will be taking on the news at 4.

First time in my recollection. All big 4 stations are on with news at 10pm ET this year.

They have their own promotions producers in each market.

Huh, it’s almost like Scotty’s starting to slowly admit that this merger attempt is in fact doomed to failure, if it hasn’t already. So Google Translate is ghosting for Scotty now?

I'm guessing the back-up to the back-up, as they were still using a live announcer, at that time.

Is this the first NYE they are on at 10? I remember in the past they were on at 11 but reduced to 30 minutes (instead of 35 minutes for weekday or 60 minutes for weekend)

For tonight’s 6pm, Sade Baderinwa filled in for Sandra Bookman and joined the rest of the regular weekend night crew. I’m assuming they’ll be on at 10pm as well.

One thing I like that CBS started as the trend is not just minimalist deconstruction in their rebrand, but harkening back to previous eras in their rebrand. CBS had the most success in their rebrand, so much so that ABC copied them, and now NBC is following suit. If FOX didn't sell out to Disney, I would have totally seen the searchlights come back at some point.

I know it’s just a rumor, but this actually wouldn’t surprise me in the least. It would probably end up being a time buy, with LIV producing everything and paying Nexstar for the air time.

The way I see it, Briella isn't wrong, but neither is nycnewsjunkie, and neither are you. It's the old adage of "perception is reality"... or more accurately, perception can become a person's reality.

ABC News Legendary journalist Barbara Walters passed away yesterday evening at the age of 93 with her family by her side. https://www.ftvlive.com/sqsp-test/2022/12/31/barbara-walters-dead