To me, this isn't the story of Fox 32's ascension, but the fall of WGN. A combination of independence on 9, and a few good lead-ins on Fox makes for bad news for Chicago's Very Own, but it really goes beyond that. Granted, it's early, but WGN's primetime schedule isn't getting any better as the baseball season ends. But again, not that's not necessarily their biggest problem. I'm going to suggest something I never thought I'd ever say...Frankly, one could make the legitimate argument that Fox is putting out the superior product at 9pm right now, and that's why WGN needs to be afraid. Sure, there are those annoying Fox-y things that will never go away, but I can't help but think that viewer fatigue is finally setting in on WGN.
Instead of trying something unique with the well-deserved right, the expansion to 10 o'clock just dragged down the quality of the 9, robbing segments and features from the big show to feed the baby, moving around some longtime fixtures (i.e. sports, shifting from the end of the hour to 9:40), and filling in the gaps with more Skilling and useless filler. The last 10-15 minutes of the 9 o'clock news are a virtual throwaway. To a broader extent, opting for a single team across all nighttime shows is what really kills it, for me. I'm not the biggest Micah Materre fan, and I generally lose any interest in watching more than a few minutes of their 3.5 hour PM on-air shift when she's on. I'm sure others feel that way about any of the 4 lead personalities. The WGN News at Nine used to be appointment television, but when I have the option to watch the same product at 4, 5, 10, or not at all, the luster fades for the flagship.
Heck the morning show is divided into 3 different blocks, and the midday news is comfortably formatted 2 ways. The one hour morning news adapted and thrived as it ballooned to 6 hours, and I never felt like the news at noon suffered by adding an hour at 11 (with a pit stop at 11:30). Why can't the evening shows figure that out?
As for WFLD, 9 o'clock is certainly attainable right now. They should focus on that, and string a few months or even a year of gains/victories together before we declare it to be more than just a fluke. They're going to need older viewers to truly get over the hump (and go against the cardinal rule of television demography), since the demo really isn't an issue. Get that together, then you can set your sights on other dayparts. Unless the proverbial bomb drops only on Bradley Place, #1 in the mornings ain't happening anytime soon. Besides, they need to jump 4 stations in the morning, not just 1.
I'll repost the relevant parts in the WGN thread tomorrow with a few unoriginal, familiar, but reasonable suggestions of my own.
And one more item for my incoherent rant...Would it kill Dan Roan to wear a gosh darn pair of real life, big boy suit pants? I seriously can't be the only person than can see his bare knees and cargo shorts through the desk. Get a new desk...and set, and then you can sit there in a thong, for all I care.
G'night, e'rybody.