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I can think of at least half a dozen friends from my 15 years in news who have jumped to school district communications jobs. Holidays off, stable hours outside of the occasional evening school board meeting, an employer who won't be going anywhere any time soon, government benefits, and storytelling about the good things schools are doing rather than covering the crime of the day. And the school district gets a trusted person in the community to serve as the face and voice of the district in their internal communication channels and external earned media opportunities. No job outside of news is perfect, but this is a regular escape route for people who get out.

Oh, this again. Fun fact: It's been longer since WPVI tried changing music (27 years) than it was from when they started using MCTYW to when they tried changing it (24 years.) Only on TVNT will a graphics package or set that's older than 5 years be declared "ancient", but a music package used for 50+ years is something that shouldn't be touched. A lot has changed in the last 27 years (namely declining viewership!) and I suspect that a subtle modernization of the music (the 1996 version was anything but subtle, it was a drastic change that tried to make MCTYW into a serious, The Mission-style orchestral news package, which it is definitely not) wouldn't result in the "riots in the street" people around here like to imagine happening. We know they have selection of 615-made cuts they've been using for a few years now, I would imagine most viewers are now used to hearing "the music" that's not specifically the 1972 version.

Finally switching to the new logo, during a parade, 2 years after network's initial rebrand rollout isn't really a sign of anything.

Did anyone else notice 6ABC changed to the new bug in the middle of the parade? They are certainly close to switching over to the new graphics.

CNN delayed its launch in favor of consistent prime-time coverage of the Israel-Hamas war.

Why can't other stations bring back old themes?

Then there is WSVN method. Re-runing the 11pm news at 4:30 am. Also not the worst idea. After all, most content between 4 & 6 am is a rehash of yesterday's news.

Traditionalism makes me want to say no but realistically the industry is going to have to evolve and adapt. This isn’t the worst idea.

The more I read Rich Lieberman, the more I'm convinced that he no longer has any sources. He is the equivalent of an elderly fanfic blogger but for local TV. Lieberman doesn't see the ratings; I do. For the first two weeks of this month, KPIX was virtually tied with KGO for #2 at 6pm. I think their format and anchor changes have had a lot more of an impact than the branding change. I think adding news at 7pm, moving national news to 6:30, and putting Juliette Goodrich on the 6 and 7pm were all good ideas that made KPIX at least somewhat more competitive again. I'm not always sold on their unconventional leads and enterprise story ideas, but I suppose they're at least trying something different. The most underperforming network O&O in that market though for sure is KNTV – literally hashmarks for their 11pm some nights. KTVU's Like It Or Not, a mindless show that costs no money to produce, regularly gets higher ratings at 11:30 than KNTV does for their 11pm news or the Tonight Show.

I suppose he explained this so people would see his point of view. In reality, he just looks like more of a moron than ever. Especially since he flat out admitted that he wanted nothing to do with The CW in the first place, and only let WADL affiliate with it because he was planning to sell. Then why the hell is he whining about WMYD taking the affiliation he specifically said he didn't want in the first place????? EDIT 11/27/2023: And he's got Jesse Jackson and the families of the original African-American investors to back him. Somehow.

So, I stumbled across this article in The Desk, from the same day the cease-and-desist was sent to Scripps, in which Adell explains his side of the story on WADL sale/CW affiliation dispute:

In a press release, Michael Corn, President of News at NewsNation, said, “NewsNation’s mission is to provide fair and unbiased news coverage, and that’s the way we will approach this important debate. We take this responsibility very seriously and are proud to help inform and educate voters and to contribute to the democratic process.” Dude gonna really sit there with a straight face and say “fair and unbiased coverage” with Megyn Kelly as a moderator.