MidwestTV

He's trying realllll hard to get public sentiment on his side. Maybe it's a smart move. It's also risky. If he keeps going public and making big promises like this, he'll have to deliver or look like a lying a$$. But I doubt many CEO's care about that...

6 hours ago, ttvn2000 said:

In news that doesn’t exactly require it’s own thread, TEGNA appears to be investing in the desperately needed remodeling of the WTOL newsroom. 

 

https://www.instagram.com/reel/Cmm_QZQjuh4/?igshid=YmMyMTA2M2Y=

While I'm happy for them, it's probably going to be the same dated Tegna look they've been rolling out since 2017.

So anyway if they made less negative space and maybe add some depth with subtle color gradients it would look more polished

It's marketing. That's it. An attempt to make them look like they're way ahead of the game with weather. An argument can be made that they're beneficial in the sense that it's very visibly labeling a day as one to be aware of because inclement weather may be a problem.. There has been a push among meteorologists the last few years (in conjunction with NWS) for the public to be more "weather aware."

The problems with out some TV stations do it, however, is it's often subjective and sometimes not even a decision made by the meteorologist. NDs will hear a forecast for rain on Tuesday and might decide it needs to be an "alert day" even though it's just plain, normal rain. No thunder, nothing severe. Hearst does this under "impact days" which is supposed to be super broad - weather that's different than dry and temperate. They also run the risk of being over used. Like breaking news, if every drop of rain is an alert day, nothing is an alert day.

If you're in a market where more than one station does this, Station A might say Wednesday is a whatever day because of x forecast, but Station B might have nothing because it's nothing dangerous. "So how important is it?" a viewer might ask if they see multiple forecasts.

Another big problem is that they have to be explained. Hearst stations have a label on their 7-day to explain what each impact icon is supposed to mean. I've had people ask me what they mean. If you have to explain it or the viewer is confused/distracted by it, it's too complicated and not serving a purpose.

Unless this is unique to WMUR, Hearst appears to be updating its look. Less diagrid, more curves.

On 12/12/2022 at 6:35 AM, PTVNews said:

 

It's possible WXIA commissioned the custom variant from the composer if they had the budget for it. Just guessing. 

 

I know Tegna pushed out an updated "breaking news" theme a few months ago (different from the clip above) and I've heard stations use parts of it for all types of coverage, not just breaking news.

If there was an updated C-Clarity that was composed like what we heard in the new WXIA open, it has the potential to be so good and such an improvement over what's being used now. I know some Tegna stations try to avoid the vocalizations as much as possible.

Looks pretty good. I don't think it's the start of an overhaul company wide, but maybe another options for stations to use. It could also be custom to XIA. A lot of Tegna stations have deviated from the original look lately. Enforcement of T18 guidelines isn't as stringent as it was before.

Not a fan of dropping the white fill. As very clearly seen in NBC's own promos, feathers get lost depending on the color scheme. Might've been better served to make the feathers bigger and lessen the negative space.

I've heard that Gray is pretty much rejecting all capital budget requests for next year unless it's absolutely necessary or an emergency. Basically trying to build up a recession defense early.

Today is Gary Lezak's last day at KSHB.

https://www.kshb.com/news/local-news/goodbye-gary-kansas-city-celebrates-retirement-of-gary-lezak

Not sure about Tayag, but Myers was a father of four.

This has a lot of standard Tegna elements: broad white walls with a wooden band in the middle, layered walls behind the anchor desk, no identifying station/city features on set, and a blank white weather center desk with accent lighting.

That's a clean look. Very nice for Maine and a small market, I bet they're happy.

The Anti-News Desk in Corner League on here is going to love it.

Helicopters aren't cheap.

5 minutes ago, ttvn2000 said:

Thats a bummer, she had quite the following in Cincinnati and beyond. She could’ve easily slid right into the weekday morning seat and co-anchor with Kelly Rippin, especially since Colin Mayfield, just left for WCNC. I imagine WLWT tried to keep her, so it must have really been her choice. Just not sure it was smart to go from Hearst to TEGNA… 

 

 

Sounds like she had an opportunity to do specific storytelling she wasn't going to be able to do in Cincy. 

Meteorologist Ian Cassette posted a photo to his Facebook story simply captioned "makeover time!" Not sure if it's a minor refresh or a whole overhaul.

When was this used? Starting at 1:40.

I think it looks fine, but some shine on the wall and column elements would give it a bit more of that big market, HD zeal. That's why it feels dated already. The weather center monitor wall is solid white, which feels a bit lifeless and corporate, and there's no branding on that desk. But this is also Lafayette, LA, we're talking about. Perfectly suitable, and I bet the talent are thrilled to have something so new.

1 hour ago, mre29 said:

 

So the FCC has to be okay with this merger and all its issues just because Soo Kim isn't white? I don't think that's how it works...

 

Same goes for them saying the merger is great for local TV because it's going to have more women and minorities working for it than anyone.

Those are all perfectly good things to strive for, but I don't see how it's relevant. I've yet to see them show any type of plan for how they'll invest in these stations that would make them news gathering or local programming juggernauts. They seem the FCC is more 'woke' than it actually is (which probably isn't a lot).

12 minutes ago, jrogo said:

We finally have a name... CNN This Morning. 

 

CNN This Morning will launch from a temporary studio in New York while it's new set is being built. 

"The show’s new theme will be “bringing the world home” to the audience, the network will be trying some new technical tricks, and will keep viewers up-to-date with on-screen reminders of segments on the show that are still to come." CNN SVP of Content Strategy Ryan Kadro said. CNN TM will launch November 1st at 6AM ET. 

 

Sound familiar? Like what was said when Chris & Ryan launched CBS This Morning....

 

“We’re going to put the full power of CNN’s newsgathering on display because we can do that better than anybody”

I'll believe it when I see it...

 

More here: https://www.adweek.com/tvnewser/cnns-new-morning-show-will-launch-nov-1-as-cnn-this-morning/516430/

What weird parallels CNN and CBS have had lately. First was the CBSTM graphics which is heavily inspired by CNN, now CNN seemingly taking inspiration from CBS's morning show. The latter might be reading into it a bit, but it's still two very interesting "coincidences" with them.

On 9/21/2022 at 7:48 AM, ScottSchell said:

I know this doesn’t really have to do with graphics but KWCH dropped the Eyewitness News branding to become 12News debuting a new logo with a white circle with the 12 in it and a cut off N in news.

Having been familiar with the Wichita market for decades, it's a pretty refreshing change and modernizes them quite a bit.

6 minutes ago, noggi said:

Sales team in the newsroom? Yikes…

Maybe now sales/marketing/creative service will get an idea of how hectic and busy the newsroom is when they go off sell or order stuff the newsroom must do before asking anyone "downstairs" if the logistics will work.

There's been news flying under the radar here on this sale. Nothing really earth-shattering.

Sept. 13: Tegna stock whips around on report about Sohn being seated at FCC

Sept. 24: This article *speculates* whether economic conditions make the deal worthwhile

Sept. 30: Regulator seeks more documents in Standard General's $5.4 billion Tegna deal

Oct. 3 (yesterday): Tegna gains amid report FCC review of sale said to be going 'smoothly'

These photos from Trevor Birchett give a better idea of the layout.