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NBC and USA


AdamTheJ

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I'm a bit frustrated with how NBC is not only struggling with its prime time ratings, apparently, NBC seems to like it that way, but I don't. Meanwhile, USA, Owned by NBC Universal, has shows like Covert Affairs, Suits, and Royal Pains, that are hits. Why hasn't NBC thought, "Gee, if we had shows like those", we'd be back on th map? Also, after NBC cancelled SouthLAnd, it's become a hit on TNT. I've been reading how SouthLAnd's cancelation on NBC has been known to be" The Final nail in the coffin".

 

Doesn't anybody at NBC have a brain and the power to save a time-honored network from struggling severely? What Are these people thinking? Huh? I swear to the almighty one that I can run NBC better from my own rear end.

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Apparently, if you haven't noticed, NBC appointed Bob Greenblatt (formerly of Showtime) as chairman of the networks entertainment division. And as of late many others of that network have been brought to work with the Peacock. If that won't give this network a very needed boost in ratings and respect, I don't know what will. Oh and you bet your rear end that will happen.

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The problem is that NBC IS putting out decent programming...most of their new dramas have been given the critics' thumbs-up, while keeping the number of misses on-par with the other networks. However, public opinion is now their biggest enemy. The lingering effects of the Leno-Conan debacle combined with the flurry of recent hiccups by MSNBC/NBC News and the longtime notion of poor programming has virtually killed their image...and that's a shame. Most of the higher-ups involved in the 10pm experiment are gone and day-to-day management of entertainment is not related to the news division, but the average viewers don't know and don't care.

 

NBC is also trying to find its place in a crowded field of competitors. I'm not even talking about cable, but the last time NBC was #1 there was like 4 1/2 networks...ABC, CBS, NBC and the two relative newbies in Fox and the (former) WB. Since then, the four others (excluding the Peacock) have carved a niche and targeted an audience, much like the cable channels. ABC is shooting for the 34-54 female demo, the CW picking up the younger women, CBS with the middle-aged and up groups, and Fox has young males...so where's NBC's slice of the pie? Exactly. Of course, I'm generalizing, maybe even stereotyping, but if you take some time to think about it, it's hard to disagree.

 

It's going to take at least 3-5 years to help them reclaim any respectable ratings, but by then it'll be too late and they'll only be caught up to 2012 programming trends and standards...right now, divine intervention and a resulting miracle are their best bet.

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An NBC turnaround will take time, however there have been some promising shows/trends that show that NBC is only a few good shows from turning it around. Shows that are not only good but consistent as well. Also, one way to increase viewership is sports on NBC and hope that some of those viewers or their families/friends stick around enough to sample NBC primetime. Which brings me to news. It is important to continue what Comcast is doing with the NBC O&O's and invest more into news which gives them the resources to serve their community better and instills confidence in the brand. I will say this though, in some markets (especially with weaker ABC affiliates) NBC affiliates come in second place behind CBS most of the time in primetime and during local newscasts (i.e. San Diego-KNSD). So all hope is not lost.

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Meanwhile, USA, Owned by NBC Universal, has shows like Covert Affairs, Suits, and Royal Pains, that are hits. Why hasn't NBC thought, "Gee, if we had shows like those", we'd be back on th map?

 

A hit on cable television is nowhere near what a hit on network television would be. Take for example the show "Covert Affairs" that you mentioned. The July 18th airing of the USA series average about 3.2 million viewers for that new episode. By comparison, a repeat of "Person Of Interest" airing on CBS that same night averaged 5.5 million viewers; a repeat of NCIS averaged 7.2 million viewers; America's Got Talent on NBC averaged 10 million viewers.

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