Que 73 Posted October 17, 2012 Share Posted October 17, 2012 The new logo will debut Jan. 1 on air and on other Univision platforms. The corporate slogan-"el latido del corazón hispano de Estados Unidos"-is a first for the company. To me, it seems the purple/red have a very different graphic treatment then the flat appearing green/blue. I guess we will all see how this incorporates on-air. From B&C: http://www.broadcast...porate_Logo.php Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/ Share on other sites More sharing options...
trev57 46 Posted October 17, 2012 Share Posted October 17, 2012 To me, it seems the purple/red have a very different graphic treatment then the flat appearing green/blue. I guess we will all see how this incorporates on-air. I think the logo is supposed to be 3D-ish, with the shiny purple and red being "inside". Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76412 Share on other sites More sharing options...
MidwestTV 1232 Posted October 17, 2012 Share Posted October 17, 2012 NewscastStudio says the logo's supposed to look like a flower, something it's always apparently looked like. So tell me please, how the hell does it look anything like a flower? And yeah I agree that the second half of the logo is just plain BAD! Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76416 Share on other sites More sharing options...
SterlingNorth 33 Posted October 17, 2012 Share Posted October 17, 2012 NewscastStudio says the logo's supposed to look like a flower, something it's always apparently looked like. So tell me please, how the hell does it look anything like a flower? And yeah I agree that the second half of the logo is just plain BAD! Well, I can see how it has a general shape of a tulip (think closed or partially opened), though the green field to force it into a 'U' shape always intruded on it. But the attempt to make it 3D here doesn't work. It looks like a very poor optial illusion where you try to confuse the eye over what is supposed to be the exterior and what is supposed to be the interior. But in this case, it looks like it was entirely accidental. Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76419 Share on other sites More sharing options...
Que 73 Posted October 17, 2012 Author Share Posted October 17, 2012 NewscastStudio says the logo's supposed to look like a flower, something it's always apparently looked like. So tell me please, how the hell does it look anything like a flower? And yeah I agree that the second half of the logo is just plain BAD! Flower? Newscaststudio? No. Read the B&C article: "The new 'heart' logo joins the quadrants that were previously separated, representing unity, collaboration and the merging of cultures in the U.S., not to mention Univision's integration across its platforms," said Ruth Gaviria, senior VP of corporate marketing at Univision Communications. "It is also three dimensional, representing the magnitude of the Univision brand and the U.S. Latino community, as well as the 360-degree approach we embrace as a company." http://www.broadcast...porate_Logo.php Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76421 Share on other sites More sharing options...
Alain 17 Posted October 18, 2012 Share Posted October 18, 2012 Univision posted a clip on it's corporate website, where the logo has already been implemented everywhere. I found it horrendous, until I saw it in action on the video. Still it's going to be hard to implement physically on buildings and in black and white stationery.. http://corporate.univision.com/#axzz29ZzXBIc4 Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76429 Share on other sites More sharing options...
Que 73 Posted October 18, 2012 Author Share Posted October 18, 2012 Here apparently are some more flat versions: From Brand New: http://www.undercons...ogo_gigante.php Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76436 Share on other sites More sharing options...
24994J 5577 Posted October 18, 2012 Share Posted October 18, 2012 Here apparently are some more flat versions: From Brand New: http://www.undercons...ogo_gigante.php Ruh-roh! Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76437 Share on other sites More sharing options...
detroiter313 180 Posted October 18, 2012 Share Posted October 18, 2012 To me, it seems the purple/red have a very different graphic treatment then the flat appearing green/blue. I guess we will all see how this incorporates on-air. From B&C: http://www.broadcast...porate_Logo.php So what does this mean for the planned ABC/Univision channel, will it have a new logo also? Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76446 Share on other sites More sharing options...
d247 43 Posted October 18, 2012 Share Posted October 18, 2012 So what does this mean for the planned ABC/Univision channel, will it have a new logo also? A source is telling TVNewser that still working on a name for the channel. The current frontrunners being "Accent," "VZTA" (a play on Vista), "UNA," and "V&A." Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76450 Share on other sites More sharing options...
T.L. Hughes 890 Posted October 18, 2012 Share Posted October 18, 2012 A source is telling TVNewser that still working on a name for the channel. The current frontrunners being "Accent," "VZTA" (a play on Vista), "UNA," and "V&A." Of those proposed names for the channel, the only one that sounds good is "Accent". As far as the rebranding goes, I'm assuming that this means Univision won't be carrying the same style of network IDs featuring talent from various Univision programs that they've run between shows for about 15 years, I always liked those. Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76454 Share on other sites More sharing options...
Guest Posted October 19, 2012 Share Posted October 19, 2012 Kind of a ripoff of the new Telemundo logo... don't you think? I'm speaking in terms of concept. Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76465 Share on other sites More sharing options...
ABC 7 Denver 1715 Posted October 19, 2012 Share Posted October 19, 2012 Brainstorming here: Televista Telehora Tilda TV Acción Channel Mi Cadena de Televisión Espingles Lengua Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76470 Share on other sites More sharing options...
SterlingNorth 33 Posted October 19, 2012 Share Posted October 19, 2012 Kind of a ripoff of the new Telemundo logo... don't you think? I'm speaking in terms of concept. Maybe, but I think it is more of everyone jumping on the same trend of three-dimensionalizing their logos with glass effects and reflections and all of that. Look at ABC's and NBC's logo Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76481 Share on other sites More sharing options...
MidwestTV 1232 Posted October 20, 2012 Share Posted October 20, 2012 Maybe, but I think it is more of everyone jumping on the same trend of three-dimensionalizing their logos with glass effects and reflections and all of that. Look at ABC's and NBC's logo Didn't NBC start it with the 2011-2012 season? Or do we want to pull a technicality here and say that ABC was the one who really started it back in, what was it, 2007 or so when they came out with the (now old) glossy logo? Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-76488 Share on other sites More sharing options...
CircleSeven 1955 Posted January 1, 2013 Share Posted January 1, 2013 The new "Tulip" logo was implemented this morning, just in time for the Rose Parade. TeleFutura will become UniMás on Monday. Univision still used the old logo for the New Year's Eve coverage yesterday. [yt]STq4pJ1wlTo[/yt] Video Courtesy of cSarTVisionPLUS from YT Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-77892 Share on other sites More sharing options...
Alain 17 Posted January 7, 2013 Share Posted January 7, 2013 Because it's related to this topic: Some UniMás launch clips: The new network ID, they're stretching out the Univision brand out more with a distinct signature (finally) [yt]ewEwgr6P-nk[/yt] OK start moving :awesome: [yt]389q3ub6B8o[/yt] Link to comment https://localnewstalk.net/topic/12206-new-univision-logo-debut-for-january/#findComment-78021 Share on other sites More sharing options...
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