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KSNW Debuts New Set, HD Newscasts


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KSNW in Wichita debuted a new set and high definition newscasts Monday. The new set, which has been under construction for several months, features a new weather center and several new high definition monitors (photos above). The station also gets a new control room, new production software and high definition graphics as part of the upgrade. Video editors and photographers are training on new cameras and editing gear as part of the transition.

http://ksn.com/2014/01/27/ksn-debuts-news-in-high-definition-with-a-new-set/

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https://localnewstalk.net/topic/13261-ksnw-debuts-new-set-hd-newscasts/
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It's been a long time coming...

 

Last night, the station debuted a new set and graphics that are *GASP* actually suitable for HD as well as cuts of Tower V.5 for all opens as well as most of the bumps and segment opens. One of the issues I've noticed is that the L3 & OTS elements are somewhat blurry compared to bug and the video from the studio. A bunch of the promos are still being down converted to SD as well.

 

While there are still a few kinks to work out, it is a big upgrade on the nearly 10 year old set that they have just ditched. IMHO, they move up to #2 in overall presentation in the market, behind KWCH. The color scheme is similar to KAKE's product, but executed somewhat better.

 

I've uploaded a brief studio tour package that aired on the midday news today.

 

And from the station...

http://ksn.com/2014/01/27/ksn-debuts-news-in-high-definition-with-a-new-set/

 

A Photo gallery

http://interactives.ksn.com/photomojo/gallery/10787/206070/ksn-debuts-new-set/

 

And a timelapse of the construction...

http://interactives.ksn.com/photomojo/gallery/10786/206042/timelapse-ksn-constructs-new-set/ksn-constructs-new-hd-set/

 

I'll try to put together a montage of the new graphics & music later on...

 

*Whoops... Didn't realize another thread was started. Just sat on this while the video I posted was processing.*

I HATE what they've done with the logo! Why, just why? If you're going to do a circle-number logo, actually put the damn number in the circle. There was no need to completely modify and butcher a good logo just so it'll match the circular theme of your graphics. The rounded square would have worked just fine. That's my biggest beef with their relaunch here. God, it looks like KSL's redheaded-step-child of a logo.

 

Anywho, it's about damn time. They were looooooong overdue. The graphics are obviously a refresh of their now old ones (although yes, they do remind me of WAVY as well). The set is VAST improvement over what they had, but the pictures they provided show just how truly small their studio really is. Looking at the photos alone made me claustrophobic.

 

Their slogan also sucks. "We've got your back"? Seriously? Lawd. They'd be better off going back to their "Clear. Accurate. To-the-point." days.

 

Overall I would give it 8/10 with -2 "what the hell?" points for the unnecessary altering of their logo and weird ass slogan.

 

Also, it looks like they're broadcasting from the inside of a cave with those faux stone walls and what not.

 

The slogan totally ruins it for me. "We've got your back"? Ugh.

 

Well remember their current GM came from WTNH who's slogan is "Who's Got Your Back? News 8." Also the fonts they use look the same as WTNH. So I think the GM had a say for sure and he likes WTNH's approach.

 

Anyone know if KSAS 9pm news is affected?

HATE what they've done with the logo! Why, just why? If you're going to do a circle-number logo, actually put the damn number in the circle. There was no need to completely modify and butcher a good logo just so it'll match the circular theme of your graphics. The rounded square would have worked just fine. That's my biggest beef with their relaunch here. God, it looks like KSL's redheaded-step-child of a logo.

 

Anywho, it's about damn time. They were looooooong overdue. The graphics are obviously a refresh of their now old ones (although yes, they do remind me of WAVY as well). The set is VAST improvement over what they had, but the pictures they provided show just how truly small their studio really is. Looking at the photos alone made me claustrophobic.

 

Their slogan also sucks. "We've got your back"? Seriously? Lawd. They'd be better off going back to their "Clear. Accurate. To-the-point." days.

 

Overall I would give it 8/10 with -2 "what the hell?" points for the unnecessary altering of their logo and weird ass slogan.

 

Also, it looks like they're broadcasting from the inside of a cave with those faux stone walls and what not.

The faux stones are actually limestone walls when I watched the video, otherwise, the set and slogan screams what the floodgates.

 

...Otherwise, We Don't Give A Shit.

 

:rofl!: HAHAHA!!!! LMMFAO!!!!!! Yep. That's what it really means when they say that slogan. Very Good.

 

"We Got Your Back". Ain't that a bitch. I mean, what kind of shit is that?!!! "We Got Your Back". You tell your friends that. "Oh I got your back, we got your back. We're behind you 100%". But for a station or a newscast to use that saying for a slogan? That just beyond crazy. You might as well say, We're "On Your Side" like WAVY 10 instead of some lame ass slogan.

 

But nevertheless, with KSNW going HD, all the LIN stations are now fully HD. I'm happy another station is using V.5.

 

We're Got Your Back ... almost as tacky as BREAKING NEWS ... BREAKING STORIES ... BREAKING THE MOLD. Like really???

 

Is that an actual slogan for some station?

 

 

 

:rofl!: HAHAHA!!!! LMMFAO!!!!!! Yep. That's what it really means when they say that slogan. Very Good.

 

"We Got Your Back". Ain't that a bitch. I mean, what kind of shit is that?!!! "We Got Your Back". You tell your friends that. "Oh I got your back, we got your back. We're behind you 100%". But for a station or a newscast to use that saying for a slogan? That just beyond crazy. You might as well say, We're "On Your Side" like WAVY 10 instead of some lame ass slogan.

 

But nevertheless, with KSNW going HD, all the LIN stations are now fully HD. I'm happy another station is using V.5.

 

I have no issue using "On Your Side" as a slogan (no matter how generic it is now) but "We got your back?" Noooooo. That's an absolutely HORRID attempt to be "personal" with the viewers on the slogan level. KCTV uses "It's Your News" and that's a wonderful slogan. "On Your Side" also works well, but "We Got Your Back" just doesn't. It even sounds awkward when the voice over says it, like he knows too.

 

I have no issue using "On Your Side" as a slogan (no matter how generic it is now) but "We got your back?" Noooooo. That's an absolutely HORRID attempt to be "personal" with the viewers on the slogan level. KCTV uses "It's Your News" and that's a wonderful slogan. "On Your Side" also works well, but "We Got Your Back" just doesn't. It even sounds awkward when the voice over says it, like he knows too.

 

I don't either. In fact about it, I actually like the "On Your Side" slogan. It sounds way better than this "We Got Your Back" pile of crap. You're right. They're trying too hard to be "personal", and certain viewers ain't going to click with that.

In the first day or two, there were a pretty decent number of glitches: displays not working correctly, the weather segment being semi downcoverted into SD (though it was once the only to be in HD), and some issues with how studio shots were being executed and/or blocked.

 

Also, that decision to leave and rejoin EVERY block with a sequence with the v/o of "You're Watching KSN News, We've Got Your Back". Yeah. Near-murderous rage here. Thankfully that was dropped pretty quickly.

 

On the upside, the graphics are actually displaying in their proper resolution now. There's also definitely more variety in the cuts of The Tower they've chosen to use for segments. Good choices on that topic for the most part. Not sure if I like the cut used for the morning news open though (maybe I just was stuck on the somewhat whimsical one they had been using).

 

I'm also not sold on a second news morning anchor actually. Mark Davidson & Leon Smitherman have done quite well as a duo over the years, so we'll see how the chemistry pans out with a trio. My guess is that will take a fair amount of time.

 

 

Anyone know if KSAS 9pm news is affected?

 

For KSAS - the newscast they produce is, naturally, from that set. The only real difference is that the graphic used for the old background appears on the trio of monitors behind the desk, and the backdrop behind them has red lighting instead of the blue used on KSN's newscasts. The only intro to get any change is the one for the weather segment, now referring to it as "Storm Tracker 3 Weather", as it would on KSN. Like on main news, the variety in their music cuts has improved somewhat, albeit with Viral for KSAS.

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