KGNS New Look

[NewsMaster 226]

So I've already mentioned that KGNS, the NBC affiliate in Laredo, TX, has a new website.

 

That isn't the only thing.

 

KGNS new logo:

 

 

Around the same time this debuts on-air, KGNS will probably debut its much-anticipated ABC subchannel. Haven't heard much about that lately, though.

[sanewsguy 511]

Boo, I like the current logo. I hope they don't dump the "Pro 8 News" branding either. Loss of tradition and legacy there. People in Laredo know them by Pro 8. It looks like they want to change to News 8 and I don't think that will fly. But I think a much needed new set and HD production facility is in the works.

[CircleSeven 1955]

 

Boo, I like the current logo. I hope they don't dump the "Pro 8 News" branding either. Loss of tradition and legacy there. People in Laredo know them by Pro 8. It looks like they want to change to News 8 and I don't think that will fly. But I think a much needed new set and HD production facility is in the works.

 

Agreed. Their current "8" logo is equally as iconic as the "Pro 8 News" branding they've been using for years. Getting the much needed infrastructure is one thing, which is a plus. But losing an iconic symbol of the station wouldn't be a good thing. The currently logo have alot of distinctiveness, while this new logo is highly generic and uninspired. Talk about lost of historical and traditional overtones if they go this route. If it ain't broke.......

[speed053 37]

Their new graphics looks just like Quincy Newspapers' news graphics in the background.

[hathawaynson2 39]

Their new graphics looks just like Quincy Newspapers' news graphics in the background.

Is there any photo shoot of the new graphics?

[ChesapeakeTV 311]

It appears that "Pro 8 News" is out in favor of "KGNS News". Two words: How dull.

[Samantha 2895]

 

It appears that "Pro 8 News" is out in favor of "KGNS News". Two words: How dull.

 

Yeah, I agree. Someone not from the market probably thought it out of date.

[CircleSeven 1955]

It appears that "Pro 8 News" is out in favor of "KGNS News". Two words: How dull.

WTF!!!! AHHH HELL NAWL!!! That is some bullshit!!!! :angry: :bang:

 

Who the dumbo thought of dropping a news brand, that's maybe even longer than whoever made the decision to change it? Pro 8 News is the brand folks know too well over there. I guess they're might be ready to get rid of their old iconic "8" logo too before it's all over. Talk about another historical element going down the drain. SMMFH!!!

 

Like I said. If it ain't broke......

[ns8401 941]

WTF!!!! AHHH HELL NAWL!!! That is some bullshit!!!! :angry: :bang:

 

Who the dumbo thought of dropping a news brand, that's maybe even longer than whoever made the decision to change it? I guess they're might be ready to get rid of their old iconic "8" logo too before it's all over. SMMFH!!!

 

Like I said. If it ain't broke......

Nothing lasts forever... But generally these branding changes won't last if they don't work, nobody wants to lose viewers after all. Maybe you should take a breather there circle seven, you get a bit hyper on this historical value stuff. If historical value was the end all be all tv would be in black and white and we would not have a lot of innovations we have now. There are bound to be examples of the way it was to watch on YouTube or you can probably buy a newscast from the pro8 days and nobody can rebrand that footage on you and you can keep it forever.

[CircleSeven 1955]

 

Nothing lasts forever... But generally these branding changes won't last if they don't work, nobody wants to lose viewers after all. Maybe you should take a breather there circle seven, you get a bit hyper on this historical value stuff. If historical value was the end all be all tv would be in black and white and we would not have a lot of innovations we have now. There are bound to be examples of the way it was to watch on YouTube or you can probably buy a newscast from the pro8 days and nobody can rebrand that footage on you and you can keep it forever.

 

No I'm not hyper. I'm just stating my stance. Obviously, some Johnny-Come-Lately came to town after Gray took over and felt he need to do these changes, without any sort of careful analysis. It wouldn't been successful if it wasn't used this long. Otherwise they would've changed the brand a long time ago. But in the end, its about the precedent. And when you do these changes, you have to worry about the viewers affectiveness a change has made. Change ain't always good.

 

Prime example: Remember a couple of years ago when KCRA 3 drop its "Reports" branding for "News"? And they were using the "Reports" brand for going on five decades. The uniqueness of the brand is almost as prominent as the station itself.

 

It would be like if some dummy come to a way bigger station change its very well known brand for some generic news brand. That would be nightmarish and catastrophic. You say "Nothing lasts forever". I'm not contesting that. But for a brand that they'd used this long, like Pro 8 News, and finally changing it after god-knows-how-long how many years they'd use the brand, the station loses some sort of integrity. I would say that for any station that have kept their longtime brands for a good minute.

[ns8401 941]

No I'm not hyper. I'm just stating my stance. Obviously, some Johnny-Come-Lately came to town after Gray took over and felt he need to do these changes, without any sort of careful analysis. It wouldn't been successful if it wasn't used this long. Otherwise they would've changed the brand a long time ago. But in the end, its about the precedent. And when you do these changes, you have to worry about the viewers affectiveness a change has made. Change ain't always good.

 

Prime example: Remember a couple of years ago when KCRA 3 drop its "Reports" branding for "News"? And they were using the "Reports" brand for going on five decades. The uniqueness of the brand is almost as prominent as the station itself.

 

It would be like if some dummy come to a way bigger station change its very well known brand for some generic news brand. That would be nightmarish and catastrophic. You say "Nothing lasts forever". I'm not contesting that. But for a brand that they'd used this long, like Pro 8 News, and finally changing it after god-knows-how-long how many years they'd use the brand, the station loses some sort of integrity. I would say that for any station that have kept their longtime brands for a good minute.

So you think somebody walked in one day and said here is what we need to change? With no careful thought? Right....

[CircleSeven 1955]

 

So you think somebody walked in one day and said here is what we need to change? With no careful thought? Right....

 

Well, if the previous owners didn't think about changing the name then, then who else is the blame? Huh?!! Gray and the new folks that calling the shots. You can't blame it on SagamoreHill. And you're absolutely right. I don't think they'd analyzed shit, as I think they rushed it exceedingly quickly. If they did, they wouldn't have renamed an iconic brand like that. This is just as bad as when Barrington made WLUC drop their iconic 6 logo, for a very generic TV6 logo in 2008. Stupid folks make dumb decisions. And dropping the Pro 8 News brand was a very stupid move.

[ns8401 941]

Well, if the previous owners didn't think about changing the name then, then who else is the blame? Huh?!! Gray and the new folks that calling the shots. You can't blame it on SagamoreHill. And you're absolutely right. I don't think they'd analyzed shit, as I think they rushed it exceedingly quickly. If they did, they wouldn't have renamed an iconic brand like that. This is just as bad as when Barrington made WLUC drop their iconic 6 logo, for a very generic TV6 logo in 2008. Stupid folks make dumb decisions. And dropping the Pro 8 News brand was a very stupid move.

I'm not saying the move is good or bad but this isn't a fantasy baseball team. To say somebody from whoever the new owners are came in with no clear idea what they wanted to do and put no time or thought into the decision to rebrand is absolutely silly. Of course thought went into it and some analysis was made somewhere, there is obviously some reason for it and if they handle it right it could work. If they botch it then it will probably go back to the way it was. It's no different then WLS, they commissioned some research and figured out what would work best and went with it. It seems to be going fine, but it wasn't decided one day while idler was in the shower or something. Most every business decision is made after consideration with a reason. Gray had a reason for doing this. What would be most interesting to know is why they did it.

[CircleSeven 1955]

I'm not saying the move is good or bad but this isn't a fantasy baseball team. To say somebody from whoever the new owners are came in with no clear idea what they wanted to do and put no time or thought into the decision to rebrand is absolutely silly. Of course thought went into it and some analysis was made somewhere, there is obviously some reason for it and if they handle it right it could work. If they botch it then it will probably go back to the way it was.

I never said it was some fantasy ball game, or whatever the hell you wanna call it. The problem is if it does not work, then it goes down to why change the damn brand in the first place? All I'm saying is, why even do it in the first pace, when it would likely not work. Then we'll see a station do a see-saw branding change like WGCL in Atlanta. These dumbos (That's what I said) at KGNS should've never thought about making this dumb change in first place. Especially when it was your longest branding in the station's history.

[ns8401 941]

I never said it was some fantasy ball game, or whatever the hell you wanna call it. The problem is if it does not work, then it goes down to why change the damn brand in the first place? All I'm saying is, why even do it in the first pace, when it would likely not work. Then we'll see a station do a see-saw branding change like WGCL in Atlanta. These dumbos (That's what I said) at KGNS should've never thought about making this dumb change in first place. Especially when it was your longest branding in the station's history.

Why do you call everyone that makes a decision you don't like a dumbo? That's an honest question.

 

As I say I'm sure they had a good reason. You don't like it so it will automatically fail in your eyes. But we don't know for certain at this point what might happen to their status. When WLS went from Eyewitness news to ABC7 News they didn't suddenly tank, life went on. If they toss their talent and branding at once then it's a bit more of a problem. People won't care too much about the title as long as the format and stuff stays virtually the same or changes slowly. If it's still a good product they will be fine. It really isn't any different then a product packaging redesign you see in the store that says "new look same great taste". As long as what you sell is good the name is less important.

[A3N 1002]

 

 

I never said it was some fantasy ball game, or whatever the hell you wanna call it. The problem is if it does not work, then it goes down to why change the damn brand in the first place? All I'm saying is, why even do it in the first pace, when it would likely not work. Then we'll see a station do a see-saw branding change like WGCL in Atlanta. These dumbos (That's what I said) at KGNS should've never thought about making this dumb change in first place. Especially when it was your longest branding in the station's history.

 

You are assuming that a new branding is not going to work. It may or may not, but you won't know until they try it. Why the need for change? As ns8401 points out, they may have done some research on it, probably came to the conclusion that the branding was getting a bit long in the tooth and needed something more fresh. Yes, there are GM's/ND's that come in and start to shake things up and change the branding/graphics etc. without doing research on it. However, for one or two that do that, there are 3 or 4 that don't. WGCL is whole other issue. The problem with that station is not the branding, it's the people that were running it. They felt that by changing the brand, they would entice more viewers to switch over to their product. The problem wasn't the branding, it was the product. At some point, there will be change. If there wasn't change some of these stations would probably still be stuck in the 1960s-80s.

[CircleSeven 1955]

Why do you call everyone that makes a decision you don't like a dumbo? That's an honest question.

 

As I say I'm sure they had a good reason. You don't like it so it will automatically fail in your eyes. But we don't know for certain at this point what might happen to their status. When WLS went from Eyewitness news to ABC7 News they didn't suddenly tank, life went on. If they toss their talent and branding at once then it's a bit more of a problem. People won't care too much about the title as long as the format and stuff stays virtually the same or changes slowly. If it's still a good product they will be fine. It really isn't any different then a product packaging redesign you see in the store that says "new look same great taste". As long as what you sell is good the name is less important.

You are assuming that a new branding is not going to work. It may or may not, but you won't know until they try it. Why the need for change? As ns8401 points out, they may have done some research on it, probably came to the conclusion that the branding was getting a bit long in the tooth and needed something more fresh. Yes, there are GM's/ND's that come in and start to shake things up and change the branding/graphics etc. without doing research on it. However, for one or two that do that, there are 3 or 4 that don't. WGCL is whole other issue. The problem with that station is not the branding, it's the people that were running it. They felt that by changing the brand, they would entice more viewers to switch over to their product. The problem wasn't the branding, it was the product. At some point, there will be change. If there wasn't change some of these stations would probably still be stuck in the 1960s-80s.

Well we'll never know about that reason those dumbos at KGNS would drop their iconic brand name of theirs. And to me that's a damn shame. It don't matter if you're product is good or not. I'm not assuming the branding is going to work or not. I'm saying they shouldn't have thought about making the naming change in the first place. After all, people are accustomted to what they are familiar with. Yes I'm talking about familiarity. And when you lose that, you're toast. What would've happened if some dumbo comes to WPVI and decides to change the Action News brand, or WNEP changes its Newswatch 16 brand to some generic name? Like I said, the name is just as synoymous as the brand itself. And you can't downplay that for a second. Clueless people who don't realize it or have the time to comtemplate their plans before executing, without clear, and careful analysis, are dumbos in my book.

 

It's no different then WLS, they commissioned some research and figured out what would work best and went with it. It seems to be going fine, but it wasn't decided one day while idler was in the shower or something.

Tell that to some folks, IMO, who shouldn't run television stations. Those are the dumbos. Just like the one that's desecrating WLS, like its one of those small market stations. Yes, I'm mentioning that Dumbo Idler. Ever since came there 21 months ago, he has done nothing but made some of the worst moves possible. And yes it was business as usual when Channel 7 changed its brand in '96. He brought back the Eyewitness News name last October 26, (which I didn't object to, in fact about it, I wished they'd never dropped the name to begin with in '96). Yeah he brought back the old name, while stripping the 21-year old theme music, which was highly synonymous to the station was the worst move he ever done in my book, along with a long other things he's done prior to and after that date. What this Dumbo is doing is wasting Mickey Mouse's money on these studies, including who would be best replacement for one of the weathercasters. So he's going to pick one of its successors based on a study, instead of going for your own gut? I dunno why Rebecca Campbell picked his ass to replace Ms. Barr.

 

People do care for the brand. You can't downplay a brand that's been too synonymous or any element that's has held true with a station for so long. Stations that have made constant cosmetic and non-cosmetic changes over and over and over again, have had several problems after their changes have problems in the longhaul. In other words, when you change once, you're going to have to change again, and again, and again. Rinse and repeat. Where ever happen to using something and have it last, instead of making the ever so frequent changes. And some just "Change Just For The Sake Of Change". Folks today are use to frequent changes ever so often, nothing (either music, logos, branding, (or to a less extent) callsign) have any historical significance. And to me that's really sad.

 

As I always say, If It Ain't Broke, Don't Fix It. Change It Always Good. Don't Fix Shit That's Ain't Broken. And even if you think that their content formula would change or not, KGNS made a completely dumb move with the elimination of its "Pro 8 News" brand.

 

Other than the upcoming logo change (which was another dumb move), the only good thing that will come out of this is that they will get a brand new graphics package, and hopefully someday they will have their news and other local programs in High Definition.

[A3N 1002]

 

Well we'll never know about that reason those dumbos at KGNS would drop their iconic brand name of theirs. And to me that's a damn shame. It don't matter if you're product is good or not. I'm not assuming the branding is going to work or not. I'm saying they shouldn't have thought about making the naming change in the first place. After all, people are accustomted to what they are familiar with. Yes I'm talking about familiarity. And when you lose that, you're toast. What would've happened if some dumbo comes to WPVI and decides to change the Action News brand, or WNEP changes its Newswatch 16 brand to some generic name? Like I said, the name is just as synoymous as the brand itself. And you can't downplay that for a second. Clueless people who don't realize it or have the time to comtemplate their plans before executing, without clear, and careful analysis, are dumbos in my book.

 

Tell that to some folks who don't know shit. Those are the dumbos. The dumbos who shouldn't run television stations. Just like the one that's desecrating WLS, like its one of those small market stations. Yes, I'm mentioning that Dumbo Idler. Ever since he step foot 190 North State Street 21 months ago, he has done nothing but made some of the worst moves possible. And yes it was business as usual when Channel 7 changed its brand in '96. He brought back the Eyewitness News name last October 26, (which I didn't object to, in fact about it, I wished they'd never dropped the name to begin with in '96). Yeah he brought back the old name, while stripping the 21-year old theme music, which was highly synonymous to the station was the worst move he ever done in my book, along with a long other things he's done prior to and after that date.

 

People do care for the brand. You can't downplay a brand that's been too synonymous or any element that's has held true with a station for so long. Stations that have made constant cosmetic and non-cosmetic changes over and over and over again, have had several problems after their changes have problems in the longhaul. In other words, when you change once, you're going to have to change again, and again, and again. Rinse and repeat. Where ever happen to using something and have it last, instead of making the ever so frequent changes. And some just "Change Just For The Sake Of Change". Folks today are use to frequent changes ever so often, nothing (either music, logos, branding, (or to a less extent) callsign) have any historical significance. And to me that's really sad.

 

As I always say, If It Ain't Broke, Don't Fix It. Change It Always Good. Don't Fix Shit That's Ain't Broken. And even if you think that their content formula would change or not, KGNS made a completely dumb move with the elimination of its "Pro 8 News" brand.

 

Other than the upcoming logo change (which was another dumb move), the only good thing that will come out of this is that they will get a brand new graphic package, and hopefully someday they will have their news and other local programs in High Definition.

 

99% of viewers don't watch a newscast/station for their graphics/branding. They tune in for the content. Yes, there are a few viewers out there who notice these things more than the average viewer, but as long as they like the content, they won't care what the station calls itself. I'm not saying that branding is not important, because to a certain extent it is, but a tv station is not defined by that. You may not like the changes that are made by these stations, but the reality is that you are not the one running the station. You don't know what goes on behind the scenes. As much as you dislike Idler, the man does what he is told and or feels what needs to be done at WLS. Yes, he made some cuts personnel wise as well as branding wise, but when you face with the tasks of a.) slashing budgets and b.) lifting sagging ratings then you would understand that he felt that this was the best way to go. You may not like it and that's fine, but you are not being forced to consume their product. I can guarantee you he is not done making changes, it's inevitable because let's face it, WLS is a bloated operation much like the other ABC O&O's. They may have avoided some major cutbacks in the past and that was because of Emily Barr and her influence on the top brass in NY, but now the station must confine to the economic reality that is out there. If you feel the need to blame someone, then you should blame Bob Iger.

[CircleSeven 1955]

 

99% of viewers don't watch a newscast/station for their graphics/branding. They tune in for the content. Yes, there are a few viewers out there who notice these things more than the average viewer, but as long as they like the content, they won't care what the station calls itself. I'm not saying that branding is not important, because to a certain extent it is, but a tv station is not defined by that. You may not like the changes that are made by these stations, but the reality is that you are not the one running the station. You don't know what goes on behind the scenes. As much as you dislike Idler, the man does what he is told and or feels what needs to be done at WLS. Yes, he made some cuts personnel wise as well as branding wise, but when you face with the tasks of a.) slashing budgets and b.) lifting sagging ratings then you would understand that he felt that this was the best way to go. You may not like it and that's fine, but you are not being forced to consume their product. I can guarantee you he is not done making changes, it's inevitable because let's face it, WLS is a bloated operation much like the other ABC O&O's. They may have avoided some major cutbacks in the past and that was because of Emily Barr and her influence on the top brass in NY, but now the station must confine to the economic reality that is out there. If you feel the need to blame someone, then you should blame Bob Iger.

 

You are absolutely right. Idler is doing what he has told by being Rebecca Campbell's asskisser. And while he continues this route, he is doing is downplaying this station to a nothing. He's acting like this is one of those small market stations, bringing elements from his old station. He hasn't done shit right in the since he came, and as long he is the GM, he will continue to be as detriment to the station. And I said before, whatever other change he's going to do, wouldn't be good in my book. No I would not feel that it was the best way to go. Not in any stretch of the imagination. For firing Sylvia, for firing Hebel, for stripping the '30-'40 RKO prints, for bringing Miles from his old station to strip the longtime music, for wasting the Mouse's dollars on a unnecessary study on who should replace some personnel instead of making his own decisions, and for using shitty gimmicks for a weather brand, and possibly some stuff I didn't mentioned.

 

Yes I know ABC is cutting back across the board, and yes the cutting won't stop anytime soon. I understand that deeply. Iger will be gone in a year or so, so will Anne Sweeney. And I hope Rebecca Campbell follow their footsteps and leave, and hopefully not try to get one of those replaced spots. But whoever comes and replace them, it won't change they way they operate their business. I wished one day a new ABC O&O president will replace Idler, because I know Campbell won't do it. And it won't change anything he has done, but it would be the step in the right direction. That would be in the station's best interest. He is ten times worst than Ahern.

__________________________________________________________

 

Now going back to the topic at hand about KGNS. I'm not contesting about the content, but the Pro 8 News brand was synoymous to the station. I'm going to go back what I said earlier. Who would be dumb enough to compose this branding change like this. This was highly unnecessary and it was no need for it whatsoever.

 

If it ain't broke. If it ain't broke.....

[ns8401 941]

How do you know there was no need for it though? Can you prove it?

 

There's really no need to call people names and go on constant diatribes is there? Not to be mean but it's kind of annoying that one can't have a levelheaded conversation with you because you either dismiss the other persons point or restate yours in 30 different ways. I want to have a rational conversation with you but that is exceedingly difficult when you diatribe all the time.

 

Also you keep making fun of research and saying follow your gut. Market research is an integral part of the business. That's just reality, of course they are going do some research into who should replace retiring personnel, they want to know who the viewers would prefer best in an effort to retain as many viewers as they can after it happens. They are smart to do research.

 

My point with the WLS example was to try to get you to see that the change in 1996 was the same thing as here. A station changed it's long time news branding and logo, frankly much more drastically than it's sister stations. Life went on and was fine. The same is true here, more than likely they did their homework on this and found the name and logo to both be deficient in some way. Maybe somebody came in and said what the heck does "pro8" mean and went and asked viewers what they thought of a change and they said "who cares". The same goes for bringing the name back, no gut was used, it was all market research just like the weather study was and they found people preferred eyewitness news to ABC7 news and changed it accordingly. From what was said before they changed it back a sizable amount of people didn't even know it had been anything but eyewitness news. The same goes with the thousand other "gimmicks" as you call them. People care about these things only to a point and it's hard sometimes to see that when you like it a lot but they want the news and to a similar extent the talent much more than the packaging of graphics, titles and music.

[effseesee 101]

Really? We're talking about a station that has, virtually, no English language competition. Do you really think there is going to be this massive shift in viewership to KXOF because they changed the logo and the slogan?

 

I'm willing to bet that station management have wanted to change the logo and the slogan for some time, but haven't had an owner willing to pay for it.

[Brother 83]

I completely understand that some denizens of this forum will get worked up over minor changes and tweaks like this. We are who we are. But assuredly the average TV viewer will not care, if they notice at all. They might take note of the new logo or new newscast name, then forget about it. As long as their Channel 8 has the news on at the same time with the familiar faces day after day, the average viewers will be content. That's what matters.

 

Also, I just had a look at their old logo. Reminded me of something straight out of the late '80s. The new one may be fairly uneventful, but it's a darn sight more modern-looking.

[swillh2k2 203]

Not to insult anyone, but I doubt KGNS could care less about what a few people on a message board, let alone anyone outside of their direct viewing area, thinks about their branding/logo.

 

And I agree. CircleSeven, relax Change happens. No use getting worked up about a change that happened at a station that you probably haven't watched before.

[CircleSeven 1955]

 

How do you know there was no need for it though? Can you prove it?

 

There's really no need to call people names and go on constant diatribes is there? Not to be mean but it's kind of annoying that one can't have a levelheaded conversation with you because you either dismiss the other persons point or restate yours in 30 different ways. I want to have a rational conversation with you but that is exceedingly difficult when you diatribe all the time.

 

Also you keep making fun of research and saying follow your gut. Market research is an integral part of the business. That's just reality, of course they are going do some research into who should replace retiring personnel, they want to know who the viewers would prefer best in an effort to retain as many viewers as they can after it happens. They are smart to do research.

 

My point with the WLS example was to try to get you to see that the change in 1996 was the same thing as here. A station changed it's long time news branding and logo, frankly much more drastically than it's sister stations. Life went on and was fine. The same is true here, more than likely they did their homework on this and found the name and logo to both be deficient in some way. Maybe somebody came in and said what the heck does "pro8" mean and went and asked viewers what they thought of a change and they said "who cares". The same goes for bringing the name back, no gut was used, it was all market research just like the weather study was and they found people preferred eyewitness news to ABC7 news and changed it accordingly. From what was said before they changed it back a sizable amount of people didn't even know it had been anything but eyewitness news. The same goes with the thousand other "gimmicks" as you call them. People care about these things only to a point and it's hard sometimes to see that when you like it a lot but they want the news and to a similar extent the talent much more than the packaging of graphics, titles and music.

 

Where's your proof that KGNS used market research to change its Pro 8 News brand? Where's the proof about the WLS so called "market research"? See Dumbo Idler wants to make everything a study, and so in the end, that Dumbo would follow what the study says, instead of going for his own decisions, without a study. That's a stupid ass fool. The only reason certain new elements is now at WLS, is ABC's way to elimination the differentiation from most of the other O&Os, including reinstating the Eyewitness News name. So what's next, he's going to make a study on who should replace the another on-air talent, and follow his decision on that? But you can defend that dumbass Dumbo Idler and his stupid decisions, and those all you want because I'm certainly not.

 

And I don't care if its the only station with news, whoever made this branding change at KGNS was complete asinine move, and probably drunk. It's all about the precedent. Maybe someone should leave certain things alone. Stupid asses.

 

 

 

Not to insult anyone, but I doubt KGNS could care less about what a few people on a message board, let alone anyone outside of their direct viewing area, thinks about their branding/logo.

 

And I agree. CircleSeven, relax Change happens. No use getting worked up about a change that happened at a station that you probably haven't watched before.

 

I'm not getting worked up. I'm just stating my stance, and I'm standing firm to my stance. My philosophy haven't changed and it will not change. I said this on this board numerous times. Whether I call them Dumbos or not, it won't stop them for doing what they're going to do, whether I like, or you like it, or anybody like it or not. You say "Change Happens". That's doesn't mean you have to like the change that happens. Now that doesn't mean that they'll immediately go back to the old brand. I was saying that they shouldn't have never did the branding change to begin with. But like I said, y'all can defend those assholes who eliminated a historical overtone of "Pro 8 News" for a generic "KGNS News 8" brand, because I'm certainly not.

[ns8401 941]

 

Where's your proof that KGNS used market research to change its Pro 8 News brand? Where's the proof about the WLS so called "market research"? See Dumbo Idler wants to make everything a study, and so in the end, that Dumbo would follow what the study says, instead of going for his own decisions, without a study. That's a stupid ass fool. The only reason certain new elements is now at WLS, is ABC's way to elimination the differentiation from most of the other O&Os, including reinstating the Eyewitness News name. So what's next, he's going to make a study on who should replace the another on-air talent, and follow his decision on that? But you can defend that dumbass Dumbo Idler and his stupid decisions, and those all you want because I'm certainly not.

 

And I don't care if its the only station with news, whoever made this branding change at KGNS was complete asinine move, and probably drunk. It's all about the precedent. Maybe someone should leave certain things alone. Stupid asses.

 

 

 

I'm not getting worked up. I'm just stating my stance, and I'm standing firm to my stance. My philosophy haven't changed and it will not change. I said this on this board numerous times. Whether I call them Dumbos or not, it won't stop them for doing what they're going to do, whether I like, or you like it, or anybody like it or not. You say "Change Happens". That's doesn't mean you have to like the change that happens. Now that doesn't mean that they'll immediately go back to the old brand. I was saying that they shouldn't have never did the branding change to begin with. But like I said, y'all can defend those assholes who eliminated a historical overtone of "Pro 8 News" for a generic "KGNS News 8" brand, because I'm certainly not.

 

You are getting more worked up than you realize I think...