Jump to content

February 2014 Sweeps Results


TennTV1983

Recommended Posts

February sweeps ended yesterday.

 

In Memphis, WREG dominated every single newscast, even posting a 14.2 rating at 10pm, and soundly beating WMC at 6pm for the first time ever. The Winter Olympics certainly did not help things for WMC.

 

http://wreg.com/2014/02/27/wreg-pops-a-clean-sweep-of-victories-in-february/

 

Sadly, WATN has not seen much movement in the ratings, finishing dead last with a 1.6-1.7 rating. Local Memphis Live (the show that replaced Live with Kelly and Michael) did worse, posting a 0.7 rating.

 

I'm still trying to find the ratings in Nashville at the moment.

 

 

 

 

So, how did the stations in your market fare this go-around?

Link to comment
https://localnewstalk.net/topic/13348-february-2014-sweeps-results/
Share on other sites

I'll let FTV Live tell us this one:

Ummmmm.... That's Not Good News

February 28, 2014/ Scott Jones

 

 

 

 

 

 

 

 

woai-san-antonio-logo.png?format=500w

 

 

 

 

 

 

You know it's bad when the Olympics give you great lead in numbers and you still finish in 3rd place in the late news ratings.

 

That is exactly what happened to WOAI in San Antonio.

 

The Winter Olympics boosted local NBC affiliate WOAI-TV to a prime-time win, but still couldn't get their 10PM newscast out of the basement.

 

The San Antonio Express News says that ABC affiliate KSAT, the traditional news frontrunner here, skated once again to a No. 1 ranking in most news slots: morning, noon, 5 p.m., 6 p.m. and for the flagship 10 p.m. hour, anchored by Isis Romero and Steve Spriester.

 

Box score at 10 p.m.: KSAT with a 10.3 rating; KENS-TV with a 7.9; WOAI with a 6.2. A ratings point equals approximately 9,062 San Antonio homes.

 

“We're up in the morning, up at noon, up at 5, 6 and 10 p.m. from last February,” Phil Lane, KSAT's general manager, said in an email Thursday.

 

KSAT also pulled off a solid two-point lead at 10 p.m. without much help from ABC's prime-time lineup, which finished fourth in San Antonio behind Fox (KABB) and CBS (KENS).

 

It will be interesting to watch WOAI over the next month or two, changes have to be made to their late news. If you couldn't win the ratings with the Olympics as a lead-in, you're in a world of hurt.

 

 

 

 

 

 

WOAI's always last place. They always make changes but they don't really take hold with viewers here. KSAT has led for over ten years now and there's no sign that's going to change. I wish they would attempt an WATN-style relaunch but even then that may not take hold.

 

People here don't care for substantial news and enterprise journalism which is what WOAI's focus is. They want police scanner journalism and that's why they watch. A lot of people I know don't watch local TV news anymore because of this, and even I'm starting to turn away, because here in San Antonio the quality of the local news coverage is embarrassingly bad. I'm appreciate WOAI giving viewers an alternative to the other three stations (even if it rates lower) and I don't see that changing anytime soon. That's why I watch them even if Sinclair has their must-runs in there (I'm already conservative and I'm not easily influenced, so it doesn't matter to me either or).

 

I will say that Jeanne Jakle is real close with KSAT management and KSAT is the one who gives her the numbers (Nielsens are not available to entities other than TV stations). So I have a feeling she wants to skew this in favor of KSAT.

 

But KSAT is the ten-ton gorilla here for some strange reason. They're really good at police scanner journalism. And it says a lot when the Olympics (and really NBC in general) rates well here then people turn over to KSAT at ten to find out how got arrested (yeah I'm not a KSAT fan).

 

In 2012 though this was not the case. WOAI actually led the ratings then, same scenario in 2010. I wonder if Sinclair has anything to do with this decrease in ratings?

 

And don't read the comments on that newspaper article he links to... Some of those people are flat-out stupid, not representative of most San Antonians.

 

Although I'm mortified if people watch KSAT's 10pm just for Isis Romero (who's an awful anchor who always stumbles over her words and is just there for eye candy) like this comment (and there's tons of others like it on mysa if you browse around):

tony_g Rank 0

 

Oh I watch KSAT at 10 because of Isis.

 

Or people who won't WOAI/KABB because:

srercrcr Rank 1085

 

4 and 29 are owned by the same company, injecting right-wing propaganda

 

(he's kind of right but local news content on both stations is still very liberal).

In Boston, WCVB swept the competition... except the late news.

 

http://www.wcvb.com/newscenter-5-tops-ratings-in-february-2014-olympics-sweep/24696276

 

Meanwhile in New Orleans, WWL continues to be the ratings powerhouse.

 

http://www.nola.com/tv/index.ssf/2014/02/february_2014_sweeps_ratings_r.html#incart_river

Here in Atlanta, I'm utterly nervous (and scared) to find out whether or not the Olympics boosted WXIA...though you-know-who as usual may have had the ultimate edge with their 39-hour Icejam coverage.

 

But until then...the Univision affiliate did exceedingly well in February (their 6:00 and 11:00 news even outrated WGCL in the key 18-49 demo).

WGRZ is back on top in the morning (they were tied with WIVB last November) and tightens the race at 10pm, according to the Buffalo News.

http://blogs.buffalonews.com/talkintv/2014/02/ch2-back-on-top-in-morning-tightens-race-at-10-pm.html?ref=brp

 

Meanwhile in Orlando, WESH won the late news thanks to the Olympics and tied with WFTV at 6pm.

http://www.orlandosentinel.com/entertainment/blogs/tv-guy/os-olympics-lift-wesh-wftv-wofl-score-wins-20140227,0,5421599.post

WBAL was #1 in all but the 5PM and 11 PM newscasts, per their press release http://www.wbaltv.com/blob/view/-/24717392/data/2/-/tyhnr3z/-/WBALTV-delivers-in-February.pdf . The one thing I discrepancy regarding their data is that despite their being #2 for the 11PM newscast - they were #1 in late fringe which was stated as 11:30 pm to 1 AM for the entire Olympics the news 11 PM news started at 11:30 so couldn't they claim #1 news at 1?

 

WBAL was #1 in all but the 5PM and 11 PM newscasts, per their press release http://www.wbaltv.com/blob/view/-/24717392/data/2/-/tyhnr3z/-/WBALTV-delivers-in-February.pdf . The one thing I discrepancy regarding their data is that despite their being #2 for the 11PM newscast - they were #1 in late fringe which was stated as 11:30 pm to 1 AM for the entire Olympics the news 11 PM news started at 11:30 so couldn't they claim #1 news at 1?

 

So I'm guessing WJZ was #1 at 5:00 and 11:00 with WMAR still third, right?

 

Still waiting for Miami, because I want to see how WTVJ fared...

Atlanta's are in, and...it's the same old, same old from WSB. As expected, their non-stop, 39-hour coverage of Winter Storm Pax was watched by a staggering 61% of the audience, while half that number tuned to WAGA.

 

In the mornings, Good Day Atlanta came eerily close to beating Good Morning America (GMA, 80,670 viewers; Good Day, 72,603).

 

WSB may have proclaimed their usual victories in every time slot alright; every one...except primetime! If it's not in their report, then that must mean one thing: WXIA OWNED it thanks to the Olympics! Now keep that in mind that these are the 25-54 demos; in the very crucial 18-49s? I think WAGA finished first followed by WXIA and WGCL.

 

Meanwhile, I've been seeing a promo saying that WXIA's all-in-one (news/weather/traffic) mobile app is at 100,000 downloads and growing. They've really touted the hell out of that thing, which is good.

 

Atlanta's are in, and...it's the same old, same old from WSB. As expected, their non-stop, 39-hour coverage of Winter Storm Pax was watched by a staggering 61% of the audience, while half that number tuned to WAGA.

 

In the mornings, Good Day Atlanta came eerily close to beating Good Morning America (GMA, 80,670 viewers; Good Day, 72,603).

 

WSB may have proclaimed their usual victories in every time slot alright; every one...except primetime! If it's not in their report, then that must mean one thing: WXIA OWNED it thanks to the Olympics! Now keep that in mind that these are the 25-54 demos; in the very crucial 18-49s? I think WAGA finished first followed by WXIA and WGCL.

 

Meanwhile, I've been seeing a promo saying that WXIA's all-in-one (news/weather/traffic) mobile app is at 100,000 downloads and growing. They've really touted the hell out of that thing, which is good.

 

Didn't expect anything less from WSB. It is good to see that competition is picking up, of course; WXIA and WAGA have made amazing inroads.

 

With the relaunch at WGCL last month, it will be interesting come the next sweep period to see if it leads to any changes.

 

Here is Charlotte's. WJZY is doing worse off than the initial numbers.

http://www.charlotteobserver.com/2014/03/07/4748340/that-new-sound-on-wbt-is-abc.html

 

Well of course, this is WJZY we're talking about. Based on that thing they call a "newscast", I'm surprised that they have many viewers at all.

Didn't expect anything less from WSB. It is good to see that competition is picking up, of course; WXIA and WAGA have made amazing inroads.

 

With the relaunch at WGCL last month, it will be interesting come the next sweep period to see if it leads to any changes.

WAGA's February was headlined by Super Bowl XLVIII -- the most-watched television program EVER!!!! -- and their winter storm coverage (which I thought they did better than WSB, even if they didn't go overboard), while WXIA played tag team between the storm and the Olympics. 11's most-watched program remained NBC Nightly News, which had triple the numbers than the CBS Evening News on WGCL. Yes, there are many Atlantans like myself who still prefer their network news at 6:30.

 

WGCL's relaunch as CBS 46 (and a possible noon news) will be put to the test next sweeps, as is the new NBC late night. No matter the latter's outcome, Fallon and Meyers will reign supreme over Kimmel and Nightline...at least in the 18-49s.

 

But with Bethenny gone and Dr. Oz about to replace Katie Couric on WSB, WAGA wouldn't hesitate snagging Divorce Court away from WPCH. After all, they have carried both the '50s and '80s versions!

Salt Lake City: KSL did benefit from the Olympics alright (they were the host station for the 2002 games after all)...but not enough to unseat KUTV!

 

But I know other NBC stations that maintained their ratings dominance were WRC (Washington), KING (Seattle), KUSA (Denver), WXII (Winston-Salem), and of course KTUU (Anchorage), so we're leaving them alone.

Same old thing in Detroit, WDIV NBC 4 ahead of WXYZ ABC 7 and WJBK FOX 2.

 

HH Rating/Share

 

4pm

2 Judge Judy 4.3/10

4 News 7.5/17

7 Dr. Oz 3.4/8

 

5pm

2 News 6.2/12

4 News 7.9/15

7 News 6.3/12

 

6pm

2 News 5.6/10

4 News 9.2/17

7 News 7.4/14

 

10pm

2 News 8.4/13

 

11pm

2 News 5.6/11

4 News 9.8/18

7 News 7.9/15

 

7 leads noon against 4's revived newscast and 2 leads the 5-10am period with it's morning news. I don't know about 11am with 2's news up against a local talk show "Live In The D" on 4. The View on 7 is not winning, I know that much.

http://www.clickondetroit.com/wdivtv-local-4-skates-to-victory-with-gold-medal-ratings-in-february/-/1719524/24793904/-/mmwod8/-/index.html

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. By using Local News Talk you agree to the Terms of Use and Privacy Policy.