24994J 5589 Posted May 9, 2014 Share Posted May 9, 2014 We give NBC a lot of crap around here, much of it deserved. However, I gotta hand it to them this time. This is totally silly, but it's also some of the most creative advertising I've ever heard of. http://www.bizjournals.com/chicago/news/2014/05/09/chicago-blackhawks-fans-get-free-icy-treats-thanks.html?page=all Should they be called 'Peacock Pops'? Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/ Share on other sites More sharing options...
hathawaynson2 39 Posted May 9, 2014 Share Posted May 9, 2014 We give NBC a lot of crap around here, much of it deserved. However, I gotta hand it to them this time. This is totally silly, but it's also some of the most creative advertising I've ever heard of. http://www.bizjournals.com/chicago/news/2014/05/09/chicago-blackhawks-fans-get-free-icy-treats-thanks.html?page=all Should they be called 'Peacock Pops'? If NBC makes an profit by selling the peacock pops, then yes! Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104591 Share on other sites More sharing options...
24994J 5589 Posted May 9, 2014 Author Share Posted May 9, 2014 If NBC makes an profit by selling the peacock pops, then yes! They are free. Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104592 Share on other sites More sharing options...
rkolsen 1684 Posted May 9, 2014 Share Posted May 9, 2014 NBC seems to do a lot of this type of marketing, I wouldn't go as far as to call it viral marketing but when they first got the Premier League they had a fleet of London taxicabs around NYC each painted in each clubs colors and logos with a giant peacock. Then I think when Downton Abbey premiered I think they had several cars from that era promoting the show (Downton is a co production of Carnival Films which is owned by NBC and WGBH's Masterpiece) and they also had a tea truck giving out free tea. Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104598 Share on other sites More sharing options...
ToriElectra 292 Posted May 9, 2014 Share Posted May 9, 2014 This isn't their first venture into the world of ice cream; Ben and Jerry's has the "Midnight Snack" flavor, with Jimmy Fallon; they also released the SNL "Schweddy Balls" flavor, but they had to pull that quickly after protests. Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104599 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted May 10, 2014 Share Posted May 10, 2014 Before the Stanley Cup Playoffs started they had partnered up with an NYC bakery to promote these "Puck"cakes that look like Drakes Ding-dongs so this isn't their first forray into the dessert business: http://uproxx.com/sports/2014/04/just-in-time-for-the-stanley-cup-playoffs-puck-cakes-the-pucks-you-can-eat/ Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104601 Share on other sites More sharing options...
Jess 1115 Posted May 10, 2014 Share Posted May 10, 2014 They had a lengthy and creative "the Stanley Cup has been stolen" ad that was playing as part of the AMC/Regal/Cinemark FirstLook ad thing. Used a bunch of faux-reports from CNBC and MSNBC. Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104618 Share on other sites More sharing options...
rkolsen 1684 Posted May 10, 2014 Share Posted May 10, 2014 They had a lengthy and creative "the Stanley Cup has been stolen" ad that was playing as part of the AMC/Regal/Cinemark FirstLook ad thing. Used a bunch of faux-reports from CNBC and MSNBC. There are two versions: [yt]majBeDSByyA[/yt] [yt]92StOv0iZIs[/yt] Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104619 Share on other sites More sharing options...
Bars-n-tone 39 Posted May 10, 2014 Share Posted May 10, 2014 Look up the "Puck Cakes" that NBCSN released a few weeks ago, also for the Stanley Cup Playoffs. I think they mainly went to media outlets, though. Link to comment https://localnewstalk.net/topic/13585-nbcsn-enters-frozen-dessert-business/#findComment-104620 Share on other sites More sharing options...
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