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CBC cutting back local evening news


johnnya2k6

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In the last few years the CBC has shut down its analog transmitter network without converting them to digital, including most of the transmitters in northern Canada and rural parts of the provinces, they've stopped pursuing sports rights (does that mean the 2016 Olympics will be the last CBC Olympics?), they've reintroduced advertising to Radio 2 (CBC Radio was ad-free from 1974 until 2013), and now they're starting to cut a bit of what many Canadians believe to be some of the only decent programming on CBC Television: local news. For now, the cuts don't seem to be severe for local news programming, but who knows what could happen next?

 

Next year, Canadians will held to the polls for a general election. The next government needs to take a hard look at the CBC and its cuts, and determine whether the broadcaster is truly performing a public service to the public by doing cutting so deeply, and if so, what remedies there could be for the CBC's small budget.

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Here we go again. I guess CBC runs in cycles - add local news, reduce local news, add local news, reduce local news. Rinse and repeat...

 

J

Network Ten also did this cycle for their morning show, though they are not public network.
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No, they've stopped pursuing professional sports rights.

 

They're still going to try and do the Olympics. And, even beyond the NHL contract, CBC seems to have become BFFs with Rogers for sports in general; it sublicensed World Cup rights to them (overflow games and late-night encores), along with the Calgary Stampede too.

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CBC's local TV news may be decent, but they're not popular outside of the Maritime provinces. CBC local news usually falls 3rd or in last place in a majority of markets, sometimes registering zero's in ratings for the following reasons:

 

  • Going with provincial TV newscasts instead of city-based local newscasts in the late 90s.
  • Newscasts being shortened, lengthened, changed time slots, change anchors (in some markets), change philosophies and news directors, etc.
  • Several labour disputes in the last 2 decades.

The biggest reason why CBC is popular in the Nova Scotia, New Brunswick, and PEI, is because they are the only broadcaster that provides provincial newscasts. Global and CTV provide a pan-regional service for all 3 provinces.

 

Should CBC still have local news? Absolutely. Should they be at 6pm and competing with the commercial broadcasters? I don't think so. Why not have local news at 5pm or 7pm? Does it have to be 90 minutes? Does it really need to look, sound, and feel like a commercial newscast?

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As to your last question, unfortunately yes. On CBC's radio services, they don't really have advertisers* to worry about, hence the fairly good quality of the radio stations. CBC Television is a different story: it may be a "public service broadcaster", but it is mostly funded through commercial advertising. To attract advertisers, you need ratings. To attract ratings...you see where I'm going with this.

 

* Radio 2 is an exception, as they've recently reintroduced limited advertising. This marks the first time CBC Radio has broadcast commercials since 1974 (aside from political campaign ads).

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