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New Raycom weather graphics


nhmediaguy

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Posted
Still "Your Weather Authority" on air as of tonight.

Correct - they're using it in on-air promos, but not on the actual newscasts...yet.

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Posted

WMC will reportedly be switching to the new look in a couple of weeks. This news comes as they reveal their new "StormTracker5" storm chasing vehicle which displays the "First Alert Weather" branding that Raycom has been switching to:

 

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Posted

WDAM updated their logo on their website, in addition to their weather app a few weeks ago. I have not noticed an app update for the news app. This may be another step closer to a complete graphics change over...soon? The only station in the region that has not switched to any form of the new graphics would be WLOX.

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Posted
WSFA is using the new graphics for weather ONLY...for now.

 

 

From what I saw last week, KPLC is only using the new graphics just for weather. They're still using the 2011 Raycom graphics for everything else.

Posted
They could use a new logo.

I'd keep my eye out for Live 5 News on Monday. According to their website, they will debut a 7:30 p.m. newscast and it wouldn't surprise me if they debut the new graphics then or sometime Monday.

Posted
WMC will reportedly be switching to the new look in a couple of weeks. This news comes as they reveal their new "StormTracker5" storm chasing vehicle which displays the "First Alert Weather" branding that Raycom has been switching to:

 

11986315_10153180297312756_5718130320582562768_n.jpg?oh=88cbdb69856f5942344d5d94abec44b5&oe=566E95AE

 

WMC has indeed switched to the new graphics as of tonight, but only for weather right now. It appears StormTrack Doppler 5 is gone in favor of First Alert Vipir 5, although they've used "Doppler" and "Vipir" interchangeably in the past so the doppler title may see a return.

  • 3 weeks later...
Posted
Looks like WFIE is using the new graphics now! Does this make all the Raycom stations with the new look??

No. You still have a few with either the previous look or the one before that still out there.

Posted
Plus, Raycom's WFLX still uses the 2010 look, thanks to the LMA with WPTV.

 

IMO, that Raycom 2010 (Media General Turret/Film reel) knockoff package is hideous, not that the Media General package was any better. I've never quite understood Raycom's fetish for lets make everything look like a late 90's Windows screensaver. Even weirder is how much of the text and ping-ponging logos never aligned correctly on the 3D perspective axis. Sorry for the mini-rant.... I'm probably the only person who thinks that the 2010 Raycom look is pure Windows screensaver garbage :)

Posted
IMO, that Raycom 2010 (Media General Turret/Film reel) knockoff package is hideous, not that the Media General package was any better. I've never quite understood Raycom's fetish for lets make everything look like a late 90's Windows screensaver. Even weirder is how much of the text and ping-ponging logos never aligned correctly on the 3D perspective axis. Sorry for the mini-rant.... I'm probably the only person who thinks that the 2010 Raycom look is pure Windows screensaver garbage :)

 

Don't forget the "robot arm" graphics that were around for a couple of years!

 

Posted
That neon sign look for "WBRC" is tacky and they would have been better branding as "FOX 6 News"

They should keep that look on their sign on top of Red Mountain in Birmingham, not on air.

Am I the only one who likes the new logo for WBRC? It's simple, distinctive, reflects the station's heritage and is as non-Fox as you can get this side of KDVR and the classic KTVU.

 

Plus, in comparison to "Cleveland 19" and some S!nclair logo redesigns, this is an absolute winner.

Posted
Am I the only one who likes the new logo for WBRC? It's simple, distinctive, reflects the station's heritage and is as non-Fox as you can get this side of KDVR and the classic KTVU.

 

Plus, in comparison to "Cleveland 19" and some S!nclair logo redesigns, this is an absolute winner.

It's one of those that takes some time to get adjusted to.

Posted
Am I the only one who likes the new logo for WBRC? It's simple, distinctive, reflects the station's heritage and is as non-Fox as you can get this side of KDVR and the classic KTVU.

 

Plus, in comparison to "Cleveland 19" and some S!nclair logo redesigns, this is an absolute winner.

 

I'll pass. They should've just went to a horizontal logo while still using the searchlights around the "6". Additionally, I'm originally from Birmingham and nobody there or Central Alabama remembers or care about the "WBRC" call letters. It's like Raycom is trying to force the calls onto the viewers but most know them as "FOX6". The station's uniqueness is with its own way of looking how it chooses to look while imitating some of the better elements of the O&O package but its own unique look to its logo.

Posted

WLOX is now using the new graphics for weather as of today. So far they're using the orange theme and their weather branding has switched to "First Alert".

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