mardek1995 200 Posted January 11, 2016 Share Posted January 11, 2016 I figured that since Nexstar's value increased 725% since 2010, combined with the possibility of Nexstar buying Media General (much as we all would hate that), I might as well create this thread and tell everyone that the reason Nexstar's value went so high within 5 years is because localism is back, and we thought localism in broadcasting and in general was dead before the recession hit hard Link to comment https://localnewstalk.net/topic/14884-localism/ Share on other sites More sharing options...
News 9 Viewer 100 Posted January 12, 2016 Share Posted January 12, 2016 If you define "localism" as branding as Local Channel #, having a cheap ass set from FX Group, having one of the older/blander Stephen Arnold Music packages for news music, and having a website name like WeAreCentralPA.com, then yes, localism is back. Nexstar's increase in value has nothing to do with how they run their stations and everything to do with how many stations they've been acquiring in recent years. I'm sure Sinclair, who has also grown a lot through acquisitions in the past few years, has also seen their value skyrocket. More stations = More $$$ Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143143 Share on other sites More sharing options...
Greggo 356 Posted January 12, 2016 Share Posted January 12, 2016 Apparently not all owners feel that way. Graham Media has been dropping the (cheesy) "Local" branding, including at WKMG/Orlando and KPRC/Houston. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143151 Share on other sites More sharing options...
mardek1995 200 Posted January 12, 2016 Author Share Posted January 12, 2016 Apparently not all owners feel that way. Graham Media has been dropping the (cheesy) "Local" branding, including at WKMG/Orlando and KPRC/Houston. Nexstar clearly doesn't think it's cheesy, in fact, they were inspired by post-newsweek while that group was still using it. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143152 Share on other sites More sharing options...
AJClementeFan69 477 Posted January 12, 2016 Share Posted January 12, 2016 I figured that since Nexstar's value increased 725% since 2010, combined with the possibility of Nexstar buying Media General (much as we all would hate that), I might as well create this thread and tell everyone that the reason Nexstar's value went so high within 5 years is because localism is back, and we thought localism in broadcasting and in general was dead before the recession hit hard Did we? The reason Nexstar's value is so high is because they've been purchasing stations like crazy and running them all on the cheap. It has nothing to do with slapping the term "Local" on everything or shitty portal websites with long, cheesy names. Perry Sook throws around the term "local(ism)" constantly but I don't think he has any idea what it really means and I doubt he really cares. It's all about delivering maximum value to the shareholders. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143154 Share on other sites More sharing options...
atlnews2 591 Posted January 12, 2016 Share Posted January 12, 2016 If you define "localism" as branding as Local Channel #, having a cheap ass set from FX Group, having one of the older/blander Stephen Arnold Music packages for news music, and having a website name like WeAreCentralPA.com, then yes, localism is back. Nexstar's increase in value has nothing to do with how they run their stations and everything to do with how many stations they've been acquiring in recent years. I'm sure Sinclair, who has also grown a lot through acquisitions in the past few years, has also seen their value skyrocket. More stations = More $$$ You forgot such crappy slogans as "Keeping it Local", "local news that matters", " ___________ Proud" etc Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143155 Share on other sites More sharing options...
TennTV1983 804 Posted January 12, 2016 Share Posted January 12, 2016 If you define "localism" as branding as Local Channel #, having a cheap ass set from FX Group, having one of the older/blander Stephen Arnold Music packages for news music, and having a website name like WeAreCentralPA.com, then yes, localism is back. More like they hire a person to design news sets for them in-house, and then hire local contractors to build the set on-site for them at the station. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143159 Share on other sites More sharing options...
Samantha 2896 Posted January 12, 2016 Share Posted January 12, 2016 The value of TV stations since 2010 has been pinned mostly on political and scale (for retrans and centralization purposes), plus the low cost of money making M&A a lot more feasible to fuel economies of scale. The US was different from most countries in developing a television system in which local stations controlled the majority of the broadcast day, which Canada to some extent (and, in part, Argentina, though I think they've kinda gone more toward a stronger network model) adopted. Many countries were far more centralized in the way TV developed, resulting in mostly national stations with few local opt-outs, sometimes with local stations as sort of sidecars to the system. The problem is that while there is a demand for local TV content still, it is getting harder to make. Most small markets are drifting toward having two or three TV operators because television isn't the sort of cash cow it used to be. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143161 Share on other sites More sharing options...
mardek1995 200 Posted January 12, 2016 Author Share Posted January 12, 2016 Did we? The reason Nexstar's value is so high is because they've been purchasing stations like crazy and running them all on the cheap. It has nothing to do with slapping the term "Local" on everything or shitty portal websites with long, cheesy names. Perry Sook throws around the term "local(ism)" constantly but I don't think he has any idea what it really means and I doubt he really cares. It's all about delivering maximum value to the shareholders. Which involves localism, which is what shareholders seem to like (at least Perry Sook's way of doing it) Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143163 Share on other sites More sharing options...
ns8401 941 Posted January 12, 2016 Share Posted January 12, 2016 Which involves localism, which is what shareholders seem to like (at least Perry Sook's way of doing it) Slapping local on everything doesn't make it so... Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143165 Share on other sites More sharing options...
mardek1995 200 Posted January 12, 2016 Author Share Posted January 12, 2016 Slapping local on everything doesn't make it so... No, but hyperlocal content (and sometimes the "Local channel #J" branding) does Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143169 Share on other sites More sharing options...
ns8401 941 Posted January 12, 2016 Share Posted January 12, 2016 No, but hyperlocal content (and sometimes the "Local channel #J" branding) does Calling it Local 4 rather than News 4 does nothing but repaint it. Hyper local content might but the shareholders don't care. They want a return on investment... They don't care how they do it, just that they do. Assuming investors care about the content is like assuming investors in a railroad care how nice the equipment looks and invest more when its shiny... Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143174 Share on other sites More sharing options...
mardek1995 200 Posted January 12, 2016 Author Share Posted January 12, 2016 Assuming investors care about the content is like assuming investors in a railroad care how nice the equipment looks and invest more when its shiny...You might as well say the same thing about most viewers (except for those here on TVNT, those who work in and/or pay attention to the media industry, and a few others) despite their claims of the opposite Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143175 Share on other sites More sharing options...
tyrannical bastard 3954 Posted January 12, 2016 Share Posted January 12, 2016 I'm a firm believer that the "Local" branding is pure BS. Even worse when the marketing touts that "it's more than just a slogan." If that were the case, stations would not be airing time-filling fluff and distant packages, and breathlessly covering anything that moves just because it's happening NOW. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143187 Share on other sites More sharing options...
ns8401 941 Posted January 13, 2016 Share Posted January 13, 2016 You might as well say the same thing about most viewers (except for those here on TVNT, those who work in and/or pay attention to the media industry, and a few others) despite their claims of the opposite Huh? Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143191 Share on other sites More sharing options...
AJClementeFan69 477 Posted January 13, 2016 Share Posted January 13, 2016 No, but hyperlocal content (and sometimes the "Local channel #J" branding) does What exactly is hyperlocal about Nexstar stations' content? Especially compared to competitors. This is exactly the perception they're trying give off without actually doing anything meaningful. Their stations don't exactly have a reputation for sweeping the Murrows. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143195 Share on other sites More sharing options...
mardek1995 200 Posted January 13, 2016 Author Share Posted January 13, 2016 What exactly is hyperlocal about Nexstar stations' content? Especially compared to competitors. This is exactly the perception they're trying give off without actually doing anything meaningful. Their stations don't exactly have a reputation for sweeping the Murrows. That's the thing, it's the advertisers that they care about. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143205 Share on other sites More sharing options...
24994J 5585 Posted January 13, 2016 Share Posted January 13, 2016 That's the thing, it's the advertisers that they care about. I'm incredibly lost on this topic, but I'm pretty sure you're now contradicting yourself. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143206 Share on other sites More sharing options...
mardek1995 200 Posted January 13, 2016 Author Share Posted January 13, 2016 I'm incredibly lost on this topic, but I'm pretty sure you're now contradicting yourself. But local ads are where it's at for Nexstar. And on a side note which many people, even here on TVNT, forget, Perry Sook is a member of the NAB and honored twice in B&C, and even compared Nexstar to CapCities (which, to be honest was an accurate comparison) Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143208 Share on other sites More sharing options...
Brain 81 Posted January 15, 2016 Share Posted January 15, 2016 Seeing that the future model of television is the Internet makes a decentralized model technologically redundant, doesn't it? Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143330 Share on other sites More sharing options...
mardek1995 200 Posted January 15, 2016 Author Share Posted January 15, 2016 Seeing that the future model of television is the Internet makes a decentralized model technologically redundant, doesn't it? Well, that's where their sites with URLs like insertcityhereproud.com, insertcitymatters.com, andwearecity.com come in. As much as we all hate those URLs with a passion, they do come with less Internet clutter than if they were separate websites (brproud.com is one example), though, whether it's a good idea or not is debatable and depending on your point of view, you might like it or, as many of us do, you might hate the way Nexstar did that Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143332 Share on other sites More sharing options...
Samantha 2896 Posted January 15, 2016 Share Posted January 15, 2016 Well, that's where their sites with URLs like insertcityhereproud.com, insertcitymatters.com, andwearecity.com come in. As much as we all hate those URLs with a passion, they do come with less Internet clutter than if they were separate websites (brproud.com is one example), though, whether it's a good idea or not is debatable and depending on your point of view, you might like it or, as many of us do, you might hate the way Nexstar did that Nexstar operates clusters, not individual stations, especially in its legacy markets. They kind of have to have those sorts of "portal" domain names. Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143346 Share on other sites More sharing options...
mardek1995 200 Posted January 15, 2016 Author Share Posted January 15, 2016 Nexstar operates clusters, not individual stations, especially in its legacy markets.So does Sinclair, even in its legacy markets Link to comment https://localnewstalk.net/topic/14884-localism/#findComment-143351 Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.