newsie 11 Posted March 8, 2016 Share Posted March 8, 2016 For the past few weeks they've been using a chroma wall in a secondary studio for weather while the old weather set has been taken down. I've been hearing rumblings that an entire new set and branding is in the works Link to comment Share on other sites More sharing options...
newsie 11 Posted March 21, 2016 Author Share Posted March 21, 2016 They are now broadcasting from a temporary set in their secondary studio Link to comment Share on other sites More sharing options...
Greggo 340 Posted March 21, 2016 Share Posted March 21, 2016 Good! They DESPERATELY need a new one. Hopefully they'll ditch the cheesy "robot arm" graphics, too. Link to comment Share on other sites More sharing options...
NewsMaster 226 Posted March 21, 2016 Share Posted March 21, 2016 For the past few weeks they've been using a chroma wall in a secondary studio for weather while the old weather set has been taken down. I've been hearing rumblings that an entire new set and branding is in the works I bet they will go to "CBS 3 News" and use the WTTV / WTVR graphics. Which is a vast improvement from the Tron-like graphics that they have now. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted March 21, 2016 Share Posted March 21, 2016 I bet they will go to "CBS 3 News" and use the WTTV / WTVR graphics. Which is a vast improvement from the Tron-like graphics that they have now. Or or... they can keep the "NewsChannel 3" name and go the WREG way. Link to comment Share on other sites More sharing options...
tw-804 190 Posted March 23, 2016 Share Posted March 23, 2016 I predicted this in the 2016 Media Predictions thread back in late December. I said they're getting a new set sometime this year, but didn't mention branding. Here's what I said in case you missed it... Norfolk's WTKR/WGNT will pull a WOIO and get a new music and graphics package and will tone the Taking Action, Getting Results thing down. Maybe they'll get a variation of the graphics used by sister stations KSWB, WGNO, KFSM and others. Can't picture the WTTV/WTVR graphics (aka "Tribune CBS") and 615 Music's Moving Forward on there. Oh, and a new set, too. Link to comment Share on other sites More sharing options...
Ntropolis 593 Posted March 29, 2016 Share Posted March 29, 2016 This background has made its way into some of the fullscreens. I assume it's a work in progress Link to comment Share on other sites More sharing options...
TD in VB 1 Posted March 29, 2016 Share Posted March 29, 2016 I am hoping for a return to the "News 3" branding and ditching the robot arm that I have emailed WTKR to get rid of for years! I hope the anchors will sit down on the new set all the time. I get tired of seeing them in front of a green screen. That Tron-looking 3D mess they stand in front of now has to go! Link to comment Share on other sites More sharing options...
Hexagonal10 84 Posted March 29, 2016 Share Posted March 29, 2016 This background has made its way into some of the fullscreens. I assume it's a work in progress I don't know, it looks partly like a rip off of WCBS from 2010 and partly as an overdone blue version of WTTV... Link to comment Share on other sites More sharing options...
MidwestTV 1173 Posted March 29, 2016 Share Posted March 29, 2016 Reminds me vaguely of the horrendous special morning graphics KCTV had like 6 years ago or something. Link to comment Share on other sites More sharing options...
Weeters 1811 Posted March 30, 2016 Share Posted March 30, 2016 This background has made its way into some of the fullscreens. I assume it's a work in progress I guess this is... the... morning version??? [MEDIA=twitter]715109005815898112[/MEDIA] I guess they thought some WJZ-esque colors would spice up things. Link to comment Share on other sites More sharing options...
promoguy98 252 Posted March 30, 2016 Share Posted March 30, 2016 Surprised they didn't launch everything all at once, as opposed to a slow, transitional rollout. Once all of the new stuff premieres, I really hope the awful (tron, robot'ish) claws retract themselves back into the claw grab prize machine where they belong! Link to comment Share on other sites More sharing options...
ChesapeakeTV 310 Posted March 30, 2016 Share Posted March 30, 2016 Yeah, it's about time they got rid of the Tron look (read: 6 years overdue). While they're at it they could also stand to tone down the happy talk...it's rather glaring at times, and it shows in the ratings. As for branding...CBS 3 News is, and has been, my personal prediction if they change it. Link to comment Share on other sites More sharing options...
Breaking News 802 Posted March 30, 2016 Share Posted March 30, 2016 Yeah, it's about time they got rid of the Tron look (read: 6 years overdue). While they're at it they could also stand to tone down the happy talk...it's rather glaring at times, and it shows in the ratings. As for branding...CBS 3 News is, and has been, my personal prediction if they change it. So here my question why should & would their branding be CBS 3? So many markets have that; add the network affiliation with the channel number along with news? There no creativity with that generic branding and every market should somewhat distinguish themselves... Would like to hear your take, and happy to hear WTKR getting a new look. Link to comment Share on other sites More sharing options...
bhratbrat 423 Posted March 30, 2016 Share Posted March 30, 2016 Personally I like the crazy 3 logo that they have been using and maybe they need to keep it Newschannel 3. Maybe tone down the Taking Action Getting Results but I will say this. Although the look is not liked on here, it takes some massive coconuts to pull off that look for a news station. Don't make it bland and boring...have some individuality please. Link to comment Share on other sites More sharing options...
NEOMatrix 1295 Posted March 30, 2016 Share Posted March 30, 2016 One thing I will say is that the robot-arm graphics are distinctive, if not well-liked by most people. I'm with bhratbrat in keeping the NewsChannel 3 branding but unlike him, I want them to take action and get results. With Nexstar coming to the Hampton Roads and Tegna being Tegna, WTKR has a chance to bounce back and be top dog. Link to comment Share on other sites More sharing options...
ChesapeakeTV 310 Posted March 30, 2016 Share Posted March 30, 2016 So here my question why should & would their branding be CBS 3? So many markets have that; add the network affiliation with the channel number along with news? There no creativity with that generic branding and every market should somewhat distinguish themselves... Would like to hear your take, and happy to hear WTKR getting a new look. Ironically, it would actually manage to be unique here. We've never had any of the Big Three stations identify their news with network/channel (though WVEC does call themselves ABC 13 outside of news now), so emphasizing the network like that is actually going to make them a little different from the rest. There may not be creativity, but sometimes the existing formula is all you need. One thing I will say is that the robot-arm graphics are distinctive, if not well-liked by most people. I'm with bhratbrat in keeping the NewsChannel 3 branding but unlike him, I want them to take action and get results. With Nexstar coming to the Hampton Roads and Tegna being Tegna, WTKR has a chance to bounce back and be top dog. The big thing I don't like about WTKR's philosophy is that I feel like they're trying too hard as it is. If it's not an overabundance of happy talk or gratuitous robot invasions, it's constantly in your face that they're taking action and getting results. Heck, they've even tailored their scripts at times to use something along the lines of "so-and-so is taking action", just to emphasize it even more. It may be a brand identity, but it really grates on one's nerves after a while. Link to comment Share on other sites More sharing options...
aasmith26 1 Posted April 28, 2016 Share Posted April 28, 2016 Got "News 3" audio branding on air and in news PKGS this morning and all throughout today. Still same NewsChannel 3 logo as of right now. Link to comment Share on other sites More sharing options...
newsie 11 Posted April 28, 2016 Author Share Posted April 28, 2016 Today's first day of book so makes sense they're moving into their new branding. Link to comment Share on other sites More sharing options...
aasmith26 1 Posted May 15, 2016 Share Posted May 15, 2016 Saw this today on Facebook. A hint at the new logo? Link to comment Share on other sites More sharing options...
WXmanTim 88 Posted May 16, 2016 Share Posted May 16, 2016 A preview of WTKR's new logo, courtesy my former TA at Mississippi State Link to comment Share on other sites More sharing options...
TennTV1983 743 Posted May 16, 2016 Share Posted May 16, 2016 Looks kinda generic like they hired the same person who did WVEC's logo to do theirs. Link to comment Share on other sites More sharing options...
Greggo 340 Posted May 16, 2016 Share Posted May 16, 2016 [ATTACH=full]2901[/ATTACH] A preview of WTKR's new logo, courtesy my former TA at Mississippi State Looks a lot better! Can't wait to see the new graphics and set when they debut. Seems to be taking a longer-than-usual time. Link to comment Share on other sites More sharing options...
Hexagonal10 84 Posted May 16, 2016 Share Posted May 16, 2016 [ATTACH=full]2901[/ATTACH] A preview of WTKR's new logo, courtesy my former TA at Mississippi State Looks a bit like WRBL Link to comment Share on other sites More sharing options...
Breaking News 802 Posted May 16, 2016 Share Posted May 16, 2016 Looks kinda generic like they hired the same person who did WVEC's logo to do theirs. WVEC's logo is more polished vs. WTRK's new logo. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.