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WFRV Debuts New Weather Graphics


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Video: http://www.wearegreenbay.com/weather/tuesday-video-forecast-1032017/824249154

 

These actually look pretty spiffy. I wouldn't mind if WFRV moved to something like this for their general newscast graphics (the current ones are about five or six years old, so they're due for a change).

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Those weather graphics have shades of the yet-to-be-debuted Nexstar package for its CBS stations, so a full-blown update isn't too far off from happening in the future.

That package is so well done (from Weeters's initial post) it makes WFRV kinda/sorta look like an O&O again.

It's beautiful!!!!!!! Just think what the regular news package would look like! Anyone know how long WFRV has had the current package?

 

It dates back to June 2011; it was authorized by Liberty before the Nexstar purchase, so not bad for a six year package with no corporate mandate.

It dates back to June 2011; it was authorized by Liberty before the Nexstar purchase, so not bad for a six year package with no corporate mandate.

 

From what I can recall, Nexstar officially took over the station a week or so after the HD switch. The graphics do date back to the HD switch, and, aside from going to all-caps type, have not been modified very much. Personally, I don't think they've needed any modification; heck, WFRV may (still) have the best graphics in the market. (of course, they're competing with the Sinclair package, the Scripps package, and the pre-Nexstar Media General package)

Yeah, WHAT is that logo and WHAT is that 5? Otherwise it looks good. Another WSI station. Is that high temps graphics supposed to be telling us the time the high temp was? That's odd. Not sure why viewers would want to know that.

 

Probably working out the kinks.

  • 2 weeks later...
Yeah, WHAT is that logo and WHAT is that 5? Otherwise it looks good. Another WSI station. Is that high temps graphics supposed to be telling us the time the high temp was? That's odd. Not sure why viewers would want to know that.

That stylized “5” dates back to when WFRV/WJMN was still a CBS O&O.

Local 5 now has the full new graphics package! IDK when that started, I don't think I missed it on here. I just got up to the Local 5 area today.

 

Weather's had the new graphics for a few weeks, but the new package made its whole-newscast debut earlier this week.

That stylized “5” dates back to when WFRV/WJMN was still a CBS O&O.

 

I was surprised they didn't adopt a Helvetica 5, but with all of the confusion them and WDJT in Milwaukee have (WDJT is almost universally cable 5 in their market area and that's one of the reasons they stick to branding with '58' so WFRV doesn't get annoyed), it was best for CBS to diverge from their common logo template at the time.

 

Though I admit, I miss the "Bob Newhart Show font" 5 they had for 25 years under Liberty ownership; I would have loved for them to keep it to this day.

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