Jess 1115 Posted February 10, 2018 Share Posted February 10, 2018 I'm sure 15 years ago, many people would have said "rectangular desks and sharp cornered news sets? that kind of design has no place in a serious newscast" "Electric guitar-heavy rythms? No place in a serious newscast". Don't be surprised if this kind of "European" music starts catching on and being developed for more stations/station groups. Call me insane, but the more I've listened to the music the more I have fallen in love with it - even with the weird "scat" vocals. Kudos to Tegna for stepping outside the box and redefining what is used as a theme. Honestly, I remember way back in 1999, seeing the BBC News look as a teenager, and thinking quite clearly that they were mad. Completely, truly mad. I mean, BBC meant austerity, restraint to me. Red and cream set design and drum-n-bass news music were NOT restrained. I eventually came to regard it as brilliant. I think Tegna made the right call in going outside the box for this news music, like I said. I don't think it's trash. I just don't think it works *for me*. Maybe it'll grow on me. The malfunctioning fax music did. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196271 Share on other sites More sharing options...
TexasTVNews 1377 Posted February 10, 2018 Share Posted February 10, 2018 Just found out the new Tegna Theme. The theme is called "C Clarity" by Sixième Son. http://www.southernmedia-nmsa.com/#4,0,313 Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196313 Share on other sites More sharing options...
NEOMatrix 1299 Posted February 11, 2018 Share Posted February 11, 2018 Tegna stepped out of the box, onto the street, and got hit by a bus. Music is trash they probably payed too much for. Probably got it at a discount after CityNews went without a theme instead of this. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196318 Share on other sites More sharing options...
Journalist 894 Posted February 11, 2018 Share Posted February 11, 2018 Probably got it at a discount after CityNews went without a theme instead of this. Out of the box. Onto the streets. CityNews, everywhere! Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196321 Share on other sites More sharing options...
nathannah 2429 Posted February 11, 2018 Share Posted February 11, 2018 I think Tegna made the right call in going outside the box for this news music, like I said. I don't think it's trash. I just don't think it works *for me*. Maybe it'll grow on me. The malfunctioning fax music did. I'm beginning to enjoy it. As someone who just loves the orchestral strength of the Telediario music Multimedios has after years and years of "Overture" (it needs to be adapted for an American station) and the uncreative mess that is "Aerial", it adds a human touch that seems to be missing from news music. And the day electric guitar is banned from news music will be a happy day. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196325 Share on other sites More sharing options...
Georgie56 3305 Posted February 11, 2018 Share Posted February 11, 2018 Just found out the new Tegna Theme. The theme is called "C Clarity" by Sixième Son. http://www.southernmedia-nmsa.com/#4,0,313 The cut NMSA obtained sounds like a jumbled mess. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196327 Share on other sites More sharing options...
TSSZNews 1051 Posted February 11, 2018 Share Posted February 11, 2018 The music's growing on me too. You can only do so many 3 or 4 note packages without it getting really boring, really fast. My concern is some of the juxtaposition of it against hard news stories (IE violent crime teases) where it definitely does not work. It's probably as simple as a non-vocal version of the PM/Serious theme I hear in a lot of the teases, but that needs to be buttoned up sooner vs. later. This really should have been picked up by WTSP/KXTV as part of the experimental format first, and I'm actually excited to see how this lands on both their stations--and whether they keep the non-Troika GFX with it. That seems like it would be a perfect fit--to a point where my big fear is the KXTV/WTSP format w/ Troika's look eventually be rolled out everywhere, including the legacy stations. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196328 Share on other sites More sharing options...
tw-804 192 Posted February 11, 2018 Share Posted February 11, 2018 The cut NMSA obtained sounds like a jumbled mess. That's from KUSA's close (it begins at 2:43). The music's growing on me, too. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196329 Share on other sites More sharing options...
C Block 1566 Posted February 11, 2018 Share Posted February 11, 2018 Going through the samples that the NMSA compiled, I think KUSA's open is best because it so far appears to be one of the few that doesn't have the vocal parts in it. The vocal elements feel really out of place for the open, but are otherwise fine for most of the rest of it. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196332 Share on other sites More sharing options...
KevCor 344 Posted February 11, 2018 Share Posted February 11, 2018 The music's growing on me too. You can only do so many 3 or 4 note packages without it getting really boring, really fast. My concern is some of the juxtaposition of it against hard news stories (IE violent crime teases) where it definitely does not work. It's probably as simple as a non-vocal version of the PM/Serious theme I hear in a lot of the teases, but that needs to be buttoned up sooner vs. later. This really should have been picked up by WTSP/KXTV as part of the experimental format first, and I'm actually excited to see how this lands on both their stations--and whether they keep the non-Troika GFX with it. That seems like it would be a perfect fit--to a point where my big fear is the KXTV/WTSP format w/ Troika's look eventually be rolled out everywhere, including the legacy stations. The more I see the graphics, I can tell this graphic was probably inspired by the KXTV/ABC10 look: the simple L3, and the TEGNA affinity for things in boxes (reference the TEGNA closing tag)... Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196338 Share on other sites More sharing options...
Jess 1115 Posted February 11, 2018 Share Posted February 11, 2018 The more I see the graphics, I can tell this graphic was probably inspired by the KXTV/ABC10 look. That, and TEGNA has an affinity for things in boxes (reference: their closing tag). This baffles me. These graphics were clearly inspired by what they were doing at KXTV/WTSP. So why not pilot these graphics there? Or implement those graphics on the other stations? Something just doesn't fit right. I'm looking at samples of the music and the new graphics as more examples pop in to try and formulate some updated thoughts on them. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196339 Share on other sites More sharing options...
atlnews2 591 Posted February 12, 2018 Share Posted February 12, 2018 khou has the new website Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196403 Share on other sites More sharing options...
PelicanGuy 117 Posted February 12, 2018 Share Posted February 12, 2018 Too bad WWL isn't debuting the new look in time for their Mardi Gras coverage. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196409 Share on other sites More sharing options...
PelicanGuy 117 Posted February 12, 2018 Share Posted February 12, 2018 Something tells me the old Belo stations will be getting the new graphics around the same time. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196413 Share on other sites More sharing options...
Georgie56 3305 Posted February 12, 2018 Share Posted February 12, 2018 I have to admit I’m starting to like the new music, too. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196418 Share on other sites More sharing options...
Jess 1115 Posted February 12, 2018 Share Posted February 12, 2018 I did a focus group test with a friend last night. She thought the gfx and music didn't really mesh well and that the music was fine enough, but she wouldn't go out of her way to watch/listen to it. That's in comparison to the KUSA 1995 theme, which, though she admitted was a "standard news theme", she liked (and compared to a "peppy Star Trek theme"). And both paled in comparison to the BBC News music, which she was really impressed by, especially after seeing it in action. I'm still a bit ambivalent. It's not bad per se but that open cut rubs me the wrong way. And it's not the "ooh"s. The track has that droning, repetitive feel. I don't know why that doesn't really work for me when some of my favorite news bumpers are simple and kind of repetitive (MCTYW and Arnold's NewsEdge). Maybe it's the lack of percussion in this one? Then again, BBC News has no percussion in that bumper and yet I like that... I dunno, I really dunno. A lot of the other cuts are really, really good, it's just that main cut. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196422 Share on other sites More sharing options...
mightynine 290 Posted February 12, 2018 Share Posted February 12, 2018 Too bad WWL isn't debuting the new look in time for their Mardi Gras coverage. Maybe they'll break them out for Mardi Gras coverage? Could be a good time to stress test. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196426 Share on other sites More sharing options...
Guest Posted February 13, 2018 Share Posted February 13, 2018 Too bad WWL isn't debuting the new look in time for their Mardi Gras coverage. The new graphics and music would work great in New Orleans. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196492 Share on other sites More sharing options...
MikePulse 318 Posted February 13, 2018 Share Posted February 13, 2018 The new graphics and music would work great in New Orleans. You would think today would be the day. NOPE. But they have the entire morning team in Mario Kart mode. (I’m not even joking) Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196528 Share on other sites More sharing options...
Georgie56 3305 Posted February 13, 2018 Share Posted February 13, 2018 we have truly entered the twilight zone Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196529 Share on other sites More sharing options...
djlynch 56 Posted February 13, 2018 Share Posted February 13, 2018 KVUE launched the new graphics on their midday show. They appear to have the revised weather icons, and they look a lot better. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196552 Share on other sites More sharing options...
Conrad 113 Posted February 13, 2018 Share Posted February 13, 2018 KVUE launched the new graphics on their midday show. They appear to have the revised weather icons, and they look a lot better. And there goes our first ABC station that's not WJXX or KBMT. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196566 Share on other sites More sharing options...
Georgie56 3305 Posted February 13, 2018 Share Posted February 13, 2018 And there goes our first ABC station that's not WJXX or KBMT. In other words, the first native ABC affiliate to get this package. WFAA can’t be far behind. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196571 Share on other sites More sharing options...
MyNewsArchive 197 Posted February 14, 2018 Share Posted February 14, 2018 KVUE launched the new graphics on their midday show. They appear to have the revised weather icons, and they look a lot better. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196577 Share on other sites More sharing options...
djlynch 56 Posted February 14, 2018 Share Posted February 14, 2018 After hearing a full newscast's worth of the new music, I've decided that it's better than I thought it was at first. KVUE seems to have picked a bunch of cuts that almost sound like they're from a package with a traditional signature, but it's also a bit like hearing the entire newscast done with that one cut that Stephen Arnold seems to put in a lot of his packages (particularly the ones for Texas stations) that's a little bit slower and heavy on the acoustic guitar and feels like it was specifically designed to be played as a close over a lingering shot of the sunrise. Link to comment https://localnewstalk.net/topic/16084-tegnas-new-graphics/page/14/#findComment-196583 Share on other sites More sharing options...
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