ttvn2000 320 Posted September 24, 2019 Share Posted September 24, 2019 On 9/23/2019 at 11:49 PM, MichiganNewsGraphicsJunkie said: I don't have time to cock my head to one side to read what's going on... Expand It is the “mastermind” of a gent with no broadcast design experience who admitted he “didn’t watch broadcast news.” https://www.linkedin.com/in/john-forgetta-a2313b44 Their “Director of Content’s” claim to fame is the 4th hour of Today. https://www.cleveland.com/tv-blog/2018/08/today_show_producer_adam_miller_named_director_of_content_at_wkyc.html As for GM Micki Byrnes? How could she let this happen? Gotta wonder what her husband (former WKYC GM Brooke Spectorsky) thinks of this evolution... 3 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233146 Share on other sites More sharing options...
tyrannical bastard 3933 Posted September 24, 2019 Share Posted September 24, 2019 The 6pm show is an abomination. The content alone belongs in the C block of the 4pm news. And then there's the graphics.... On 9/24/2019 at 12:15 AM, ttvn2000 said: As for GM Micki Byrnes? How could she let this happen? Gotta wonder what her husband (former WKYC GM Brooke Spectorsky) thinks of this evolution... Expand Spectorsky was at the helm during the station's best years. His wife may as well be a stooge for Tegna and their efforts to "fix" local television. 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233150 Share on other sites More sharing options...
jbnews 344 Posted September 24, 2019 Share Posted September 24, 2019 Yeah. I noticed the content choice too. It was much lighter. But I wasn't sure if it was a slow news day or something. I hope they fix that. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233152 Share on other sites More sharing options...
Samantha 2895 Posted September 24, 2019 Share Posted September 24, 2019 This is one of the most polarizing TV rebrands this decade, but gosh... I know Tegna takes a lot of flack. This is a company that, hell or high water (and with good intentions), is trying to reshape TV news. But this is a new level of that. It actually feels like the maximum expression of the Tegna philosophy to presentation. It feels like a big gust of fresh air. The logo is polarizing (and very very UK Channel 5-ish), but it's a creative direction with oomph to it (the teasers feel like a Euro-style ident package). In TV news, people are scared of massive leaps of change because they fear effects on stations' older viewers, even moreso in markets that aren't fast growers like Cleveland. Tegna lacks that compunction. This may end up being a rebrand that earns more critical acclaim than mass appeal. It's ambitious on a level almost never seen for affiliate rebrands. There are some networks (ABC, in particular) that would have never let this fly. This is making me think particularly of the NBC "city name" branding that never went beyond San Diego, but arguably was in hindsight a forward-thinking nod to the declining importance of channel brands in an overall station identity (particularly on social). It's not Boston 25—that was a unanimously derided downgrade. 7 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233153 Share on other sites More sharing options...
groupwfan 96 Posted September 24, 2019 Share Posted September 24, 2019 On 9/23/2019 at 6:06 PM, DirtyHarry said: Looks good, but they should go with a different font for the names. It just looks like something is missing. Expand How about DIN (like they did when they had the G3 GFX, and in line of their O&O Brethren with the current Arthouse GFX, after all, 3 used to be an NBC O&O...) Or Gotham... 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233154 Share on other sites More sharing options...
DirtyHarry 727 Posted September 24, 2019 Share Posted September 24, 2019 On 9/23/2019 at 10:08 PM, news89 said: Elevator3 and Lotteryball5 together. Expand T-Mobile has the use of fuchsia covered, I think. It stands out, though. Maybe lime green (like BP) would stand out better. Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233155 Share on other sites More sharing options...
TheRolyPoly 2362 Posted September 24, 2019 Share Posted September 24, 2019 On 9/23/2019 at 11:44 PM, tyrannical bastard said: I saw that af the end of last night's 11pm show too. But for how long? They always find a way to cook these numbers..... Expand Oh god. Even that's laughable? WKYC is the most-watched 6pm news? P2+?! Even I know WJW won that because they now pretty much win every timeslot! Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233157 Share on other sites More sharing options...
Rusty Muck 4366 Posted September 24, 2019 Share Posted September 24, 2019 (edited) On 9/24/2019 at 1:49 AM, Samantha said: This is one of the most polarizing TV rebrands this decade, but gosh... I know Tegna takes a lot of flack. This is a company that, hell or high water (and with good intentions), is trying to reshape TV news. But this is a new level of that. It actually feels like the maximum expression of the Tegna philosophy to presentation. It feels like a big gust of fresh air. The logo is polarizing (and very very UK Channel 5-ish), but it's a creative direction with oomph to it (the teasers feel like a Euro-style ident package). In TV news, people are scared of massive leaps of change because they fear effects on stations' older viewers, even moreso in markets that aren't fast growers like Cleveland. Tegna lacks that compunction. This may end up being a rebrand that earns more critical acclaim than mass appeal. It's ambitious on a level almost never seen for affiliate rebrands. There are some networks (ABC, in particular) that would have never let this fly. This is making me think particularly of the NBC "city name" branding that never went beyond San Diego, but arguably was in hindsight a forward-thinking nod to the declining importance of channel brands in an overall station identity (particularly on social). It's not Boston 25—that was a unanimously derided downgrade. Expand What works in WKYC's favor is that they've remained a strong station. This isn't a dog station like WTSP, WUSA or KNTV... WKYC has become a valiant competitor to WJW since the late 1990s and that hasn't waned. I'm from Cleveland. I've seen too many stations get boring McGraphics and get the same basic look. The 2007 Fox O&O package, the 2008 Gannett package, the 2009 Scripps package and the 2014 Raycom package were among the more boring visual looks possible... harmless, but boring. This is... audacious. It's easily the best look for a local TV station I've seen since the JcB WOIO nineteen era of the late 1980s. And seeing how the logo is presented, it's both static but fluid... it's a literal contradiction. The NBC peacock is ... well... proudly a part of this, WKYC is showing their history and NBC ties and doing rather creative ways to emphasize it. Furthermore, leveraging the WKYC calls in tandem with "3 News" is equally commendable. The calls have value and cachet in the market. WKYC is doing their own thing with Tegna's full blessing, pouring money and resources into the operation. Funny thing is, when you invest in a station and hire people with bona fide credentials, that causes people to tune in! WKYC was the beneficiary of that under Multimedia and Gannett, and it continues today. And I can't let it be unsaid that Channel 3, then as KYW-TV, tried a rather revolutionary approach to TV news in 1959, 60 years ago. A little thing called "Eyewitness", a 90 minute newsblock that was so earth-shattering, WEWS' Dorothy Fuldheim was compelled to launch a competing newscast in response. Edited September 24, 2019 by Myron Falwell 7 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233159 Share on other sites More sharing options...
NEOMatrix 1299 Posted September 24, 2019 Share Posted September 24, 2019 And then this guy shows up 2 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233162 Share on other sites More sharing options...
Rusty Muck 4366 Posted September 24, 2019 Share Posted September 24, 2019 (edited) On 9/24/2019 at 3:11 AM, NEOMatrix said: And then this guy shows up Expand Lol pretty much doing what he used to do at WJW. Somehow Mike Polk gets all the attention, while fellow hire Mark Naymik - who was brought aboard for the old political beat Tom Beres covered for decades - got almost overlooked. Edited September 24, 2019 by Myron Falwell Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233165 Share on other sites More sharing options...
Rusty Muck 4366 Posted September 24, 2019 Share Posted September 24, 2019 (edited) On 9/24/2019 at 12:15 AM, ttvn2000 said: It is the “mastermind” of a gent with no broadcast design experience who admitted he “didn’t watch broadcast news.” https://www.linkedin.com/in/john-forgetta-a2313b44 Their “Director of Content’s” claim to fame is the 4th hour of Today. https://www.cleveland.com/tv-blog/2018/08/today_show_producer_adam_miller_named_director_of_content_at_wkyc.html As for GM Micki Byrnes? How could she let this happen? Gotta wonder what her husband (former WKYC GM Brooke Spectorsky) thinks of this evolution... Expand In that Cleveland.com article, it says that three people are in charge, not counting GM Micki. Jon Adkins (former producer/assistant at WJW) is the news director, while Denise Polverine is the digital content director (she had the same duties at Cleveland.com/The Plain Dealer). Adam Miller is basically the branding coordinator and is heading up the marketing team. They structured it in a way that the people who need to be in charge are in the right positions. Edited September 24, 2019 by Myron Falwell 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233171 Share on other sites More sharing options...
ttvn2000 320 Posted September 24, 2019 Share Posted September 24, 2019 On 9/24/2019 at 3:59 AM, Myron Falwell said: They structured it in a way that the people who need to be in charge are in the right positions. Expand Perhaps, but I see heavy “fluff” influence on all their newscasts - and in a top-20 market like Cleveland, we could use actual NEWS. A piece on White Claw and Polk giving away swag in an 11pm newscast is ridiculous. Or, maybe not if they want to appeal to the lowest common denominator. 3 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233173 Share on other sites More sharing options...
Jess 1115 Posted September 24, 2019 Share Posted September 24, 2019 I think this looks absolutely fantastic. The logo, the graphics, everything looks really really fresh. While I can't speak to the content this is the sort of thing I really want to see more of in broadcast graphic design. 5 2 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233174 Share on other sites More sharing options...
Vidifont 50 Posted September 24, 2019 Share Posted September 24, 2019 On 9/19/2019 at 11:11 PM, JosiahCubed said: Why does almost everyone on this forum hate simple logos like this?!? Personally, I find it aesthetically pleasing; plus it could have a variant with the NBC peacock. You all need to realize that this logo is much more pleasing than something that's had thousands of effects thrown on it. *cough* Univision's 2013 logo *cough* I'm a graphic designer, I would know. Expand Because it's thin and does not pop! Not comparing to Univision, that's a joke. WKYC's logo will be lost. It is terrible. 2 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233181 Share on other sites More sharing options...
Weeters 1915 Posted September 24, 2019 Share Posted September 24, 2019 On 9/24/2019 at 3:00 AM, Myron Falwell said: And I can't let it be unsaid that Channel 3, then as KYW-TV, tried a rather revolutionary approach to TV news in 1959, 60 years ago. A little thing called "Eyewitness", a 90 minute newsblock that was so earth-shattering, WEWS' Dorothy Fuldheim was compelled to launch a competing newscast in response. Expand If only this site had some sort of analog back then. "Looks like Westinghouse-itis is rolling out across more stations with their WHYwitness format. 90 minutes? Please. I liked it better when the news was one person sitting at a desk for 15 minutes. We were lucky to have any pictures at all!" "Group W out with another lame logo... So much for individuality! Could they only afford one sheet of Letraset? 4 12 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233182 Share on other sites More sharing options...
Rusty Muck 4366 Posted September 24, 2019 Share Posted September 24, 2019 On 9/24/2019 at 8:17 AM, Weeters said: If only this site had some sort of analog back then. "Looks like Westinghouse-itis is rolling out across more stations with their WHYwitness format. 90 minutes? Please. I liked it better when the news was one person sitting at a desk for 15 minutes. We were lucky to have any pictures at all!" "Group W out with another lame logo... So much for individuality! Could they only afford one sheet of Letraset? Expand Scott Jones in 1959: "This is Westinghouse" 7 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233183 Share on other sites More sharing options...
Rusty Muck 4366 Posted September 24, 2019 Share Posted September 24, 2019 On 9/24/2019 at 2:55 AM, TheRolyPoly said: Oh god. Even that's laughable? WKYC is the most-watched 6pm news? P2+?! Even I know WJW won that because they now pretty much win every timeslot! Expand WJW doesn't offer an 11pm newscast so they don't win every timeslot. On 9/24/2019 at 4:07 AM, ttvn2000 said: Perhaps, but I see heavy “fluff” influence on all their newscasts - and in a top-20 market like Cleveland, we could use actual NEWS. A piece on White Claw and Polk giving away swag in an 11pm newscast is ridiculous. Or, maybe not if they want to appeal to the lowest common denominator. Expand Fluff is a systemic issue and not confined to Tegna. WJW has to use a lot of fluff because of airing so much news all the time. 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233184 Share on other sites More sharing options...
ttvn2000 320 Posted September 24, 2019 Share Posted September 24, 2019 On 9/24/2019 at 10:52 AM, Myron Falwell said: WJW has to use a lot of fluff because of airing so much news all the time Expand I agree with this, however, at the moment, WKYC airs significantly less news each day. They have less time to fill, and a deep bench of talent...and this is what we get? Their limited schedule should make them hyper-focused on broadcasting actual news. 2 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233185 Share on other sites More sharing options...
kfc513 235 Posted September 24, 2019 Share Posted September 24, 2019 (edited) Surprisingly, their website still hasn't updated to the new logo: https://www.wkyc.com/ Edited September 24, 2019 by kfc513 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233187 Share on other sites More sharing options...
Vidifont 50 Posted September 24, 2019 Share Posted September 24, 2019 It's amateur hour at "Circle thin 3". 3 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233189 Share on other sites More sharing options...
DirtyHarry 727 Posted September 24, 2019 Share Posted September 24, 2019 Some people love it, other people hate it. As far as I'm concerned that is a good thing. At least people are noticing it and no matter what the haters say, it's still better than the channel 5 logo, which is hideous. 2 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233197 Share on other sites More sharing options...
CLETVFan 367 Posted September 24, 2019 Share Posted September 24, 2019 On 9/24/2019 at 4:38 PM, DirtyHarry said: Some people love it, other people hate it. As far as I'm concerned that is a good thing. At least people are noticing it and no matter what the haters say, it's still better than the channel 5 logo, which is hideous. Expand I actually like the Channel 5 logo more than the new Channel 3 logo. Like you said some love it, others hate it. Then there are those who are indifferent, and just want the news. Even Channel 19's current logo (a HUGE improvement over the Cleveland 19 logo, which was the "Cleveland's CBS 19" logo but with a different color scheme that was more of the Wolverines and even the Warriors) is better than 3's new design. That's just my opinion. 3 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233201 Share on other sites More sharing options...
DirtyHarry 727 Posted September 25, 2019 Share Posted September 25, 2019 On 9/24/2019 at 8:07 PM, CLETVFan said: I actually like the Channel 5 logo more than the new Channel 3 logo. Like you said some love it, others hate it. Then there are those who are indifferent, and just want the news. Even Channel 19's current logo (a HUGE improvement over the Cleveland 19 logo, which was the "Cleveland's CBS 19" logo but with a different color scheme that was more of the Wolverines and even the Warriors) is better than 3's new design. That's just my opinion. Expand Like: Channel 3 and 19 Hate: Channel 5, 8, 25, 55 and 68 (Mansfield) Indifferent or NA: Channel 23, 43, 61 and all the rest 1 1 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233210 Share on other sites More sharing options...
tyrannical bastard 3933 Posted September 25, 2019 Share Posted September 25, 2019 (edited) Go back 20 years....that was a good relaunch at WKYC. Wasn't a fan of the "News That's More Local" tagline, but the on-air look was state of the art at the time, and even carried over well into the move to Lakeside. It was also a different era of seasoned and well-paid talent like Romona Robinson, Judd Hambrick (and later Tim White), as well as FINALLY hiring a meteorologist at night (David Rogers). Today, yes it's "groundbreaking"....but it's taking newscasts further out of their comfort zone at the expense of their current success. If they did news 24/7, that would be one thing. Even if they made this stuff "digital first". It's all young digital journalists and outsiders who are trying to lure in viewers with however they can.... But we'll see how well it works when the ratings come out, overnight or otherwise..... Edited September 25, 2019 by tyrannical bastard 3 Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233211 Share on other sites More sharing options...
tyrannical bastard 3933 Posted September 25, 2019 Share Posted September 25, 2019 This. https://www.ftvlive.com/sqsp-test/2019/9/25/i-cant-watch And This. https://www.ftvlive.com/sqsp-test/2019/9/25/its-go-time Link to comment https://localnewstalk.net/topic/17309-the-3-thread/page/6/#findComment-233233 Share on other sites More sharing options...
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